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Marketing Tips, Insights, and Trends

Paradigm Marketing and Design

Author: Eileen Boh
Date: March 20, 2015

Myths About Social Media

Spring has Sprung! Time to do some Spring cleaning to get rid of all the unnecessary and untrue theories of social media marketing. Here are some common social media myths: 1. “My customers” don’t care about social media. Believe it or not, a study done PEW Research Center states that 74% of adults use social [...]...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: October 20, 2014

Networking: Marketing in Disguise

As Halloween is just around the corner, individuals of all ages will be in costumes disguising themselves as many different characters and creatures. But when it comes down to it, who and what they really are do not change. Use this Halloween as an inspiration for your marketing goals. Embrace that networking in its true [...]...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: September 2, 2014

The Benefits of Video Marketing

“It’s just a fad. No one’s gonna watch it. It wont’ go viral, so why bother?” If that’s how you view online video marketing, thank again. Video marketing had been one of the most successful marketing tools in recent years. Here are the facts: YouTube uploaded its first video in 2005. Since then, YouTube has [...]...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: August 29, 2014

Drive More Traffic to Your Website

No matter the type of product or service your brand has to offer, a good marketing strategy will endeavor to increase the amount visitors to your website. Increasing web hits begins with understanding the strengths of your already existing social media and online accounts. Tips to Drive Traffic Through Various Online Platforms: 1.Twitter When posting from [...]...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: July 31, 2014

Leveraging Your Instagram Account to Market Your Business

Instagram is an excellent photo-sharing social media site with more than 150 million active users, 72 percent of whom consistently check their accounts daily. In terms of social media, those numbers are exciting for anyone who wants to promote their small business. Instagram is one of the easiest platforms to use in order to attract [...]...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: July 18, 2014

Incorporate Video Marketing into Your Marketing Strategy

With the advent of social media marketing, video marketing saw new innovation in concept. Full service marketing agency use of video in marketing as a core component in design of client marketing campaigns has been prompted by the launch of new technologies as main point of consumer contact. Here are six key tips used by [...]...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: June 20, 2014

9 Small Business Website Design Tips from Your Local Marketing Agency

So, your new business, or even your existing small business, has been lacking in a professional website design. You have a few choices. You can learn everything there is to know about website design, and redesign it yourself. You can hire a freelance web developer and designer who will update your website and charge you [...]...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: May 29, 2014

3 Ways to Quickly Improve Your Website

Sometimes we just want a change. Change is good. Change can also be expensive. For a business, change can get confusing – especially for your clients or customers. But, I am not one who goes by the whole “if it isn’t broke, don’t fix it” phrase. That is for the birds. There is always room [...]...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: May 20, 2014

The True Power of Viral: How Important Are Review Websites?

Let’s welcome back Jane Smith this week. In case you missed out on last week’s blog post, we were following Jane’s decision making and search for her upcoming beach vacation. She was choosing a hotel based on her Google search and a number of review websites. Once Jane chose a hotel, she knew where she [...]...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: May 8, 2014

The Search Path: Does Your Web Presence Match Consumers’ Intentions?

I’d like to tell you a little story. It’s a story about Jane Smith and her week of researching for her upcoming vacation.  Why am I telling you this story? So you can understand her thought process. So you can make sure that when someone is doing research on the Internet, if your website provides them [...]...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: April 25, 2014

Facebook Isn’t Free: Advertising Opportunities For Your Business

It’s no secret that your Facebook reach and engagement are down from last year, or possibly even just a few months ago. You are probably doing everything that you should be doing, such as: Posting photos Posting at peak times of engagement & reach for your followers based on your Insights report Using engaging content [...]...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: April 17, 2014

What is Twitter Changing Now?

It’s no secret that Facebook is no longer the best “free” social media platform to get your reach out there. No, Facebook doesn’t necessarily cost money to use, but it does cost money if you are trying to reach all of your followers. Can you believe that with the information and pages upon pages of [...]...

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995