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Marketing Tips, Insights, and Trends

Author: Carolyn Menz
Date: May 3, 2019

Minimizing Your Chances of Rebranding Failures and Disasters

Rebranding is often one of the most challenging tasks to undertake as a marketer or business owner, so it should come as little surprise that even some of the most well-known companies – with sizeable budgets and access to the most respected marketing minds in the industry – have experienced...

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Author: Kaitlyn Wilcoxson
Date: April 30, 2019

Google Analytics Training

The most successful marketing initiatives are thoughtful, highly strategic and put a deliberate focus on your number one marketing tool: your website. But it’s not enough to set it and forget it, because successful marketing plans are also cyclical and require regular upkeep. From start to...

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Author: Michael Scorcia
Date: April 26, 2019

The Importance of Accessibility Color Contrast in Website Design

Graphics, colors and contrasts are a vital aspect of web accessibility that must be met in order to be ADA compliant for all users. Color contrast for web is a simple but critical concept in web design and is defined as “the difference in light between font (or anything in the foreground) and its...

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Author: Kaitlyn Wilcoxson
Date: April 20, 2019

LinkedIn Paid Advertising Options

As social media advertising options have become a popular way to promote a product or service to a highly targeted audience, many companies are turning to LinkedIn advertising. While it is an excellent way to attract business professionals, and to recruit prospects, we’re often asked about...

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Author: Kaitlyn Wilcoxson
Date: April 12, 2019

Brand Taglines: Your Company and Marketing Slogans

There are three main aspects of a company’s branding: their name, logo and design elements, and company slogan. For most companies, especially those that are new or growing, the first two steps of building your brand are deciding on your company name and logo. Once you have made those decisions,...

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Author: Rachel Durkan
Date: April 5, 2019

Personal Branding Tips for Professional Services

As a leader in an organization that provides professional services, a personal branding strategy can make a significant impact in increasing your organization’s exposure. It can elevate your presence, bring your services and solutions to the forefront, and help to communicate your value...

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Author: Carolyn Menz
Date: March 29, 2019

Your Guide to Financial Advisor Marketing Strategies

Financial advisor marketing is an interesting and challenging field. Wealth management firms must stand out among their peers, and maintain their branding. And, financial advisor marketing is essential for wealth management firms to reach and grow their customer base. Fortunately, you can build...

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Author: Michael Scorcia
Date: March 22, 2019

Your Guide to WordPress Security Tips and Best Practices

WordPress is an ever-evolving tool you can use to create your blog or a full website. In order to keep it safe, you should consider these WordPress security tips and best practices as you maintain or update your site. Small and incremental measures today can help prevent a website security breach...

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Author: Kaitlyn Wilcoxson
Date: March 15, 2019

Whether To Outsource or Learn Social Media Marketing Yourself

For some businesses, social media marketing training is still something of an afterthought. They may pour money into promoting their brand across all sorts of different traditional linear platforms. However, those that don’t understand the power and the complexity of social media sometimes fail...

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Author: Carolyn Menz
Date: March 8, 2019

Learning Facebook Marketing and Advertising

A successful Facebook campaign for your brand requires more than spending money on Facebook ads and social media training for your team. You need to be intentional to be successful. Among the social media giants, Facebook remains the reigning champ, with billions of accounts registered across the...

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Author: Carolyn Menz
Date: March 1, 2019

Marketing Message Examples You Can Learn From

Whether you’re trying to sell teddy bears or tech, there are some key fundamentals you must know when it comes to developing your marketing message strategy. Winning marketing message examples are those that speak directly to your core target market, that identifies simply and clearly the...

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Author: Rachel Durkan
Date: February 15, 2019

How to Update WordPress

You may not remember Ron Popeil or his late-night infomercial for the Showtime Rotisserie Oven, but I’m willing to bet you remember his famous tagline urging us all to, “set it and forget it.”  It’s what we all want, right? To do something one time and be done with it. Well, set it and...

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