Skip to main content
Skip links

Marketing Tips, Insights, and Trends

Author: Kaitlyn Partington
Date: June 2, 2022

What is the Difference Between a Marketing Agency and a Marketing Consultant?

Investing in your marketing strategy can propel your company to meet, and even exceed, your sales goals. Realizing you need help is the first step toward success, so to do it right, you’ve got to call in the experts. But once you start looking at your options for marketing support, it can become...

CONTINUE READING

Author: Michael Scorcia
Date: May 12, 2022

How to Make Your WordPress Website Design SEO Friendly

If you use WordPress for your website design, you probably chose it because of its stellar reputation. One of the many reasons it is so popular is that it is a match made in heaven for Search Engine Optimization (SEO). Even though a WordPress content management system (CMS) offers many tools to aid...

CONTINUE READING

Author: Kaitlyn Partington
Date: May 5, 2022

The Best Marketing Strategy for Nonprofits

No matter the industry, every dollar counts. But with nonprofits, every dollar feels like it counts a little more. Staff is limited, budgets are tight, and resources are spread thin. Every endeavor is a challenge to do more with less. When every decision could impact, for better or for worse, your...

CONTINUE READING

Author: Lorena Mosquera
Date: April 28, 2022

Workflow Management for Small Businesses

When you started your small business, you probably pictured yourself doing something you love every day – making a product or offering a service – and making a living from it. What you probably didn’t picture were piles of paperwork and hours of mundane tasks taking up your time and the time...

CONTINUE READING

Author: Kaitlyn Partington
Date: April 21, 2022

How To Choose a Small Business Marketing Agency

When you started your small business, you were probably doing everything yourself, or maybe you had a small team behind you. Often one of the hardest things a small business owner must do is relinquish control to others. But as business picks up (that’s the goal, right?), you’re realizing you...

CONTINUE READING

Author: Lorena Mosquera
Date: April 14, 2022

10 Ways to Improve Workflow Efficiency in Your Office

We hate to be the bearers of bad news, but you probably have some silent profit killers running rampant in your company. Time sucks are stealing money from you and your employees. The first step toward getting rid of them is to admit that you have a problem. The next step is finding a solution. And...

CONTINUE READING

Author: Kaitlyn Partington
Date: April 7, 2022

How to Use a Blog to Market Your Business

Did you start using a blog to market your business only to abandon it because you weren’t getting the results you wanted? You’re not alone. Businesses across a variety of industries create a blog because it seems like everyone else is doing it. But then they lose interest, or don’t prioritize...

CONTINUE READING

Author: Kaitlyn Partington
Date: March 31, 2022

The 8 Best B2B Content Promotion Tactics for 2022

Are you struggling to find engaging ways to do your business to business (B2B) content promotion? What have you tried? Trade shows? Earned media in trade publications? Paid media on industry websites? Do you ever think of how to promote your B2B content on social media? Or do you think maybe it’s...

CONTINUE READING

Author: Michael Scorcia
Date: March 24, 2022

How to Plan a Successful WordPress Site Migration

Your WordPress website is integral to your business. Developing and tailoring it was probably a major hurdle when you first established your business presence online. Another hurdle you could face at some point is one with your hosting package – it could be too slow, unsecure, expensive, or maybe...

CONTINUE READING

Author: Lorena Mosquera
Date: March 17, 2022

The Best Way for Small Businesses to Manage Passwords

If you’re looking for a laugh, do a web search for “password meme.” Go ahead. We’ll wait. Our favorite is the one where a user is warned multiple times that their password is incorrect, but when they try to change it, the message says their new password can’t be the same as their old...

CONTINUE READING

Author: Kaitlyn Partington
Date: March 10, 2022

Top Ten Inbound Marketing Channels for 2022

As marketers, we are always trying to work smarter, not harder, to get the biggest return for our efforts. We are always trying to innovate, whether it be through launching bold campaigns or experimenting with new digital marketing channels. And we are always trying to get to know our audiences...

CONTINUE READING

Author: Kaitlyn Partington
Date: March 3, 2022

How to Create a Social Media Content Calendar for Your Business

Social media is a mighty marketing tool that often requires a delicate balancing act to maintain a steady flow of outreach, to react to real-time events, and to avoid feeling like you should post but you are stuck without ideas. Concentrating on social media management for your small business is a...

CONTINUE READING
Return to top of page
Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995