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Marketing Tips, Insights, and Trends

Author: Kaitlyn Partington
Date: February 13, 2018

Our Top 3 Recommended Social Media Tools You Need

Like any true pro, a good social media marketer carries a trusty bag of tricks in his or her virtual back pocket. With the popularity of social media-based and general online marketing opportunities soaring over the last several years, there are countless marketing resources available all around...

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Author: Rachel Durkan
Date: February 1, 2018

Media Sponsorship – A Missed Opportunity for Nonprofits

It’s never a wise business move to leave money on the table, and that’s especially true for non-profit organizations whose income streams directly affect the lives of the individuals they serve. And yet, many non-profits continue to overlook one particular avenue for generating potential...

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Author: Carolyn Menz
Date: January 25, 2018

Facebook’s Latest Algorithm Update: Will Your Page Suffer?

Just as business owners everywhere began to get the hang of navigating Facebook’s latest algorithm, Mark Zuckerberg – the social media giant’s founder – announced on January 11, 2018 that Facebook would be switching things up once again. In his post, Zuckerberg noted that Facebook has...

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Author: Carolyn Menz
Date: January 21, 2018

Developing Your Message Strategy

Think for a moment about what your clients want to get out of working with you. Now, how confident are you in that answer? Are you sure that’s what they actually want, or is it what you think they want? It’s so easy to get caught up in our own ideas about what’s right for our clients that...

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Author: Rachel Durkan
Date: January 17, 2018

ADA Compliance, Its Effect on Website Accessibility, and What You Can Do

So much of our Web experience is dictated by our ability to see and hear what is going on in front of us: breathtaking images flashing across the screen; captivating discussions taking place in the comments section of a breaking news article; fascinating podcasts streaming through our earbuds; or...

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Author: Rachel Durkan
Date: January 11, 2018

7 Tips to Design a Great Logo

Thinking about designing a new logo for your company? Or a new business? Or, maybe you just want a personal logo for your business cards. Easy, right? Well, not all logos are created equally. If you're looking to design something that entails more than just a shape and your name, you'll...

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Author: Rachel Durkan
Date: January 10, 2018

The Four Pillars of a Successful Marketing Strategy

Eight out of 10 new businesses fail. Although that is an unfortunate statistic, we point that out not to scare you, but rather to underscore the importance of understanding your target market and what it takes to succeed in the current business climate. So often entrepreneurs jump headfirst into...

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Author: Kaitlyn Partington
Date: December 21, 2017

Net Neutrality Repeal – What You Need to Know

On December 14th, the Federal Communications Commission repealed the Obama-era net neutrality protections. The rules were approved in 2015 with the goal of keeping the Internet open and fair.  Under these regulations, Internet Service Providers (ISPs) needed to treat all online content equally,...

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Author: Carolyn Menz
Date: December 13, 2017

How to Protect Your Brand on Social Media

Your company’s brand is your most valuable asset; it is the face and personality of your organization. To show off your brand, or personality, you need to interact with your audience.  Social media is a great way to get to know your customers better, engage with them, and teach them more about...

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Author: Michael Scorcia
Date: December 7, 2017

Top 5 Things I Wish I Knew as A New Entrepreneur

By Rosanne DeTorres, Esq. of DeTorres and DeGeorge Family Law Wouldn’t it be great if you could avoid the pitfalls faced by most new entrepreneurs? Have you launched a new business but don’t know what to do first? Are you working in your business but not getting the customers or building the...

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Author: Rachel Durkan
Date: November 27, 2017

The Impact of the Holidays on Your Professional Service

As the holiday season has officially kicked off, have you considered how this time of year affects you and your organization this season?  How you manage your business during the holidays requires a slight alteration from how you make decisions during the rest of the year.  As mentioned in last...

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Author: Rachel Durkan
Date: November 20, 2017

How to Incorporate Holiday Campaigns into Your Touch Process

The holidays are an excellent time to send a special holiday message to clients, prospects and partners and create an additional “touch”.  As mentioned in a previous blog, it takes seven to nine touches to reach your audience.  A touch can be a social media post, a press release, an event,...

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