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Marketing Tips, Insights, and Trends

Author: Kaitlyn Partington
Date: May 10, 2018

Importance of Website Maintenance and Care

Just like changing the oil in your car every three months or 3,000 miles, your WordPress site requires regular website maintenance to keep everything running smoothly. By keeping up with all available updates, you give your website the greatest chance at a long, productive life; and, in turn, you...

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Author: Rachel Durkan
Date: May 3, 2018

Choosing Your Brand Typeface

There’s a reason design professionals everywhere love to poke fun at Comic Sans: its slightly disheveled appearance lends an air of unsophistication to just about anything it graces. The truth is, those designers are onto something. Fonts matter, and they matter a lot. The font you choose as...

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Author: Rachel Durkan
Date: April 27, 2018

Thought Leadership for Professional Services

Thought leadership in marketing is a simple enough concept: it’s the art of establishing your company as the best in the industry through the strategic sharing of expert information. Earning that reputation, though – that takes time and a real dedication to your thought leadership marketing...

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Author: Kaitlyn Partington
Date: April 18, 2018

Instagram for Education: The Next Big Recruiting Tool?

Instagram has come a long way since the early days of square-only photos and, in hindsight, mediocre filters. But the social media app’s recent growth extends well beyond its newfound ability to offer photos of various ratios and more refined image editing capabilities. Instagram has become such...

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Author: Carolyn Menz
Date: April 13, 2018

Marketing Analytics & Measurement Dashboards

Numbers may not lie, but they can get overwhelming – and fast. In the marketing sphere, we tend to stress the importance of marketing analytics and measurements, and yet with so many different KPIs to examine – social media followers, post likes, email open rates, website visitors, website...

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Author: Rachel Durkan
Date: April 6, 2018

Maximizing the Marketing ROI

Typically, when we spend money, we expect to receive something in return. Chances are, you wouldn’t wander into a grocery store, hand the cashier a $20 bill, and happily walk out empty-handed. If you’re going to spend $20 at the grocery store, you expect to go home with $20 worth of...

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Author: Rachel Durkan
Date: March 30, 2018

Color Trends and Influences in Men vs. Women

Color is an extraordinarily powerful and equally complex marketing tool. Although the way in which any particular individual perceives, processes and reacts to color is deeply personal – and heavily dependent upon personal experiences, cultural background and myriad other influences – there is...

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Author: Carolyn Menz
Date: March 21, 2018

Expanding Your Audience Reach with a Sweepstakes Campaign

There’s nothing quite like the thrill of a win. We see it every year around this time as March Madness takes over TVs across America. We also see it in the excitement of playing the lottery, or in challenging your spouse to a friendly game of Monopoly. Whatever the platform, victory is oh, so...

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Author: Carolyn Menz
Date: March 16, 2018

Aligning Sales & Marketing Teams

Teamwork makes the dream work – especially in executing your business’s sales and marketing strategies. Experts on the topic believe that synergizing your sales and marketing teams should be your absolute first organizational goal because each and every one of your business successes is...

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Author: Rachel Durkan
Date: March 9, 2018

Effective Marketing: The Touch Factor

Chances are, your business has a website, which is a great first step toward launching an effective marketing campaign. But it’s important to understand that it really is only the first step. On average, it takes seven to 11 touches to reach your audience, so on its own, your website may not be...

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Author: Carolyn Menz
Date: March 2, 2018

The Importance of Implementing Your Strategic Message Consistently

So you’ve got a logo, maybe a clever slogan, and a core message already in place. You’ve defined your brand, and your audience understands exactly what they should be able to expect from you. Now it’s time to keep your promise and deliver on it. The key to building a successful brand is to...

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Author: Rachel Durkan
Date: February 27, 2018

Non-Profit Event Marketing – Are You Maximizing Your Return on Time Investment?

There’s a reason non-profit organizations put so much money into their event marketing: a well-marketed fundraiser increases brand awareness, attracts new donors and is a great opportunity to secure corporate sponsorships. But with all of that effort comes a huge time commitment; and considering...

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