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Marketing Tips, Insights, and Trends

Author: Carolyn Menz
Date: November 23, 2018

The importance of B2B branding strategies for small business

So often, purchasing decisions are made based on emotion – on the way a particular brand makes you feel. This is even true in the B2B marketplace, where business owners and other key stakeholders hold lots of purchasing power and frequently depend on their own instincts to make quick buying...

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Author: Kaitlyn Wilcoxson
Date: November 16, 2018

Top Digital Marketing Trends in 2018

There have been a number of digital marketing trends in 2018 that gained traction with businesses interested in creating effective marketing campaigns. It is important for business owners to keep 2018 digital marketing trends in perspective when considering which marketing strategies to make use of...

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Author: Rachel Durkan
Date: November 9, 2018

The Best Way to Learn How to Use WordPress

So, you’ve decided to publish your website using WordPress. Great! You’re in good company. According to current statistics, WordPress powers nearly 1/3 of the websites on the internet today, including the site of some of the world’s biggest brands, like Facebook, The Walt Disney Company and...

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Author: Michael Scorcia
Date: November 2, 2018

Understanding Web Accessibility Standards for Your Business

Web accessibility standards do not just benefit the individuals with disabilities who visit your website. Becoming ADA compliant by taking steps towards accessibility standards has a benefit for all users and your website as a whole. World Wide Web Consortium (W3C) has found that “accessibility...

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Author: Kaitlyn Wilcoxson
Date: October 26, 2018

B2B Social Media Marketing

Social media has become integrated into our entire day. We are checking Facebook during our lunch break, chatting with a colleague on LinkedIn about a new article we found, and posting a picture of our family outing this weekend on Instagram. Almost everyone, everywhere is on social media,...

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Author: Michael Scorcia
Date: October 22, 2018

Announcing WordPress 5.0

WordPress has been hinting at its next major update, WordPress 5.0 all year. With this update, there will be a new plug-in for creating content and posts called Gutenberg, which will replace the TinyMCE WYSIWYG editing tool that WordPress site administrators use each day. With your website as a key...

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Author: Carolyn Menz
Date: October 19, 2018

Understanding the value of your non-profit branding

There is no shortage of benefits to be gained from establishing strong non-profit branding for your organization. Of course, businesses of all types can use their branding as a way to leverage sponsorships and generate revenue, but for non-profits in particular, it’s an especially important...

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Author: Carolyn Menz
Date: October 12, 2018

Using Key Messages to Drive Marketing

Developing a key messaging strategy is a major undertaking for any business; but it is also one of the most important and worthwhile investments a business owner can make in his or her company. Your key messages define your brand and let your audience know exactly who you are, what you do, and what...

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Author: Rachel Durkan
Date: October 5, 2018

Marketing on a Wish and a Prayer Part 4: Drip marketing and the touch process

The most successful marketing strategies are targeted, focused, and engage a successful touch process. In fact, studies have shown that it takes between seven and 11 touches to reach an audience and gain their trust. A touch can be an email, direct mail, web banner, website visit, or other method...

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Author: Rachel Durkan
Date: September 28, 2018

Marketing on a Wish and a Prayer Part 3: Why You Can’t Execute a Marketing Strategy in a Silo  

Marketing cannot be executed in a silo. It can’t exist on its own. Rather, marketing strategy development is most effective when the goals and tactics are combined with other functional departments of your business as part of the company’s overall business development strategy. Each department...

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Author: Rachel Durkan
Date: September 21, 2018

Marketing on a Wish and a Prayer Part 2: Sweating the small stuff for long-term growth

To execute any sort of long-term strategy, you have to start small. In the marketing world in particular, although we may proselytize the importance of a long-term business growth strategy, getting there involves a series of smaller, calculated tactics, and you’ll need to hit numerous short- and...

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Author: Rachel Durkan
Date: September 14, 2018

Marketing on a Wish and a Prayer Part 1: How to prevent a business growth plateau

Building and growing a small to mid-size business is a complex undertaking – one that requires a commitment to the basic, universal tenets of marketing: Attract your customers with a promise that your product or service delivers a benefit, deliver on that promise, remind them you delivered,...

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