Author: Carolyn Menz
Date: June 14, 2019
Measuring Social Media Marketing ROI: What’s the Real Value of Social Media?
Facebook, Twitter, Instagram, LinkedIn – these platforms, and countless others, have become a routine part of our everyday lives. So for many businesses, it seems like a no-brainer to invest in some sort of social media marketing. But with so many moving parts, how do you measure the real value of social media? How do [...]...
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Author: Carolyn Menz
Date: June 7, 2019
Marketing Disasters and Mistakes and How to Avoid Them
Everyone makes mistakes; it’s only human. But mistakes in marketing can be particularly disastrous, especially for small businesses or companies that are just starting out. Marketing mistakes are costly, both to a budget – having to scrap the failed marketing campaigns and then invest in a whole new approach – and also to a company’s [...]...
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Author: Carolyn Menz
Date: May 31, 2019
Tips and Tricks for Understanding Image Accessibility Standards and Alt Text
There is a fine level of detail that goes into building a fully accessible, ADA compliant website, and one of the most critical parts of that process is establishing image accessibility. It also happens to be one of the most difficult to implement properly. Think about how much of your web browsing experience is driven [...]...
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Author: Kristen Carter
Date: May 24, 2019
Tips for Achieving Web Accessibility and Compliance for the Blind and Visually Impaired
Lots of times, when we think about the guidelines set forth by the ADA, we associate them with the need to provide accommodations in public places for individuals with physical disabilities. So things like wheelchair ramps and elevator access come to mind – but we don’t necessarily think about some of the more specific needs [...]...
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Author: Carolyn Menz
Date: May 17, 2019
Understanding Website Accessibility: Is WordPress ADA Compliant?
We often get asked, “Is WordPress ADA compliant?” The short answer to that question is that it can be. WordPress is an incredible tool and its flexibility and adaptability are two critically important features for building accessible websites. However, simply building a site in WordPress is not enough to ensure ADA compliance. Rather, it is [...]...
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Author: Kristen Carter
Date: May 10, 2019
ADA Web Accessibility Compliance for Higher Education
College and university officials, at both public and private institutions, have been made increasingly aware of the importance of web accessibility in higher education in recent years. To start, there have been a number of highly-publicized lawsuits that have brought significant attention to the need for school website compliance; and then in 2018, we saw major [...]...
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Author: Carolyn Menz
Date: May 3, 2019
Minimizing Your Chances of Rebranding Failures and Disasters
Rebranding is often one of the most challenging tasks to undertake as a marketer or business owner, so it should come as little surprise that even some of the most well-known companies – with sizeable budgets and access to the most respected marketing minds in the industry – have experienced their fair share of rebranding [...]...
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Author: Kaitlyn Partington
Date: April 30, 2019
Google Analytics Training
The most successful marketing initiatives are thoughtful, highly strategic and put a deliberate focus on your number one marketing tool: your website. But it’s not enough to set it and forget it, because successful marketing plans are also cyclical and require regular upkeep. From start to finish, the marketing cycle includes: Setting goals Developing your [...]...
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Author: Kristen Carter
Date: April 26, 2019
The Importance of Accessibility Color Contrast in Website Design
Graphics, colors and contrasts are a vital aspect of web accessibility that must be met in order to be ADA compliant for all users. Color contrast for web is a simple but critical concept in web design and is defined as “the difference in light between font (or anything in the foreground) and its background.” [...]...
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Author: Eileen Boh
Date: April 20, 2019
LinkedIn Paid Advertising Options
As social media advertising options have become a popular way to promote a product or service to a highly targeted audience, many companies are turning to LinkedIn advertising. While it is an excellent way to attract business professionals, and to recruit prospects, we’re often asked about LinkedIn advertising costs and about LinkedIn advertising options. LinkedIn Advertising [...]...
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Author: Kaitlyn Partington
Date: April 12, 2019
Brand Taglines: Your Company and Marketing Slogans
There are three main aspects of a company’s branding: their name, logo and design elements, and company slogan. For most companies, especially those that are new or growing, the first two steps of building your brand are deciding on your company name and logo. Once you have made those decisions, you should start thinking about [...]...
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Author: Rachel Durkan
Date: April 5, 2019
Personal Branding Tips for Professional Services
As a leader in an organization that provides professional services, a personal branding strategy can make a significant impact in increasing your organization’s exposure. It can elevate your presence, bring your services and solutions to the forefront, and help to communicate your value propositions in such a way that it resonates with your target audience. [...]...
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