Author: Kristen Carter
Date: February 7, 2019
Website Redesign Strategy & Planning Tips
Did you know that the average age of a business is 10 years, according to the researchers at Santa Fe Institute in New Mexico? 10 years is a long time, especially when it relates to the ever-changing world of marketing and specifically internet marketing. In 10 years, how much have you learned? Our guess is...
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Author: Eileen Boh
Date: January 30, 2019
How to Incorporate a Micro Influencer into Your Marketing Strategy to Promote Your Brand
Micro influencer marketing is a relatively new concept for many, although it is one that has really picked up steam over the last year or so. Micro influencers in 2018 joined chatbots, artificial intelligence and video marketing as some of the newest and most effective marketing trends to hit the industry – and considering the...
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Author: Kaitlyn Partington
Date: January 25, 2019
Valentine’s Day Marketing that Your Customers will Love
Love is in the air as Valentine’s Day draws near! According to the National Retail Federation,U.S. consumers have spent over $18 billion over the last four years on jewelry, an evening out, flowers, candy and clothing for the holiday.1 To win your customers’ love (and dollars), you need to develop Valentine’s Day promotion ideas that...
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Author: Rachel Durkan
Date: January 18, 2019
Top Branding Trends for 2019
It’s the start of a new year, and that means there’s lots to look forward to in the land of marketing. As we get ourselves situated in 2019 and prepare to put the finishing touches on the highly digitized 2010s, we’ve started to see some exciting new trends emerge. The branding trends for 2019 are...
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Author: Carolyn Menz
Date: January 11, 2019
How to create a brand experience
Brand experience is all about evoking emotion. The best brand experiences are not only representative of what your brand and your company are all about; they also tug on the emotions of your consumers. People may buy products, but it’s the brands – and the experiences bestowed by those brands – that really make an...
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Author: Eileen Boh
Date: January 7, 2019
5 B2C Marketing Strategies to Consider Using in 2019
Not all marketing strategies are created equally, but they all have a place in the marketing sphere. Whether your business is B2C (business to consumer) or B2B (business to business), most marketing strategies tend to have the same end goal in mind: to build a positive reputation for your company, and/or to convert sales. The...
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Author: Kristen Carter
Date: December 21, 2018
WordPress 5.0 Released: How Does WordPress 5.0 Impact Your Website?
Rumors around the release of a major WordPress upgrade have been circulating for some time now. We were finally able to see what all the buzz was about when WordPress 5.0 was released on December 8, 2018. The upgrade brought some exciting new features. The most significant change is the introduction of a content editor...
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Author: Kristen Carter
Date: December 14, 2018
Paradigm Presents: The 12 days of Festive Facts
Paradigm presents to you… the 12 days of Festive Facts. In order to kick off the holiday season, we are going to be sharing with you fun and insightful marketing tips, tricks and facts to help you grow your business and build your brand while looking ahead to 2019....
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Author: Rachel Durkan
Date: December 14, 2018
Web Design for Accountants
The work that goes into developing an accounting firm’s website design is akin to the process of solving a complex jigsaw puzzle. Web design for accountants is a truly niche specialty that requires lots of patience and a solid mix of creativity and problem solving. Creating a website that not only captures the character traits...
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Author: Kaitlyn Partington
Date: December 12, 2018
Internet Marketing for Lawyers
Partners in law firms tend to wear many hats for their firms: helping their clients, managing their teams and serving as the main lead generation sources for their businesses. On top of being a lawyer, you’ve got to be somewhat of a marketer for your firm as well. Digital media platforms are perfect for this...
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Author: Eileen Boh
Date: November 30, 2018
Retail marketing ideas for the holidays and beyond
With the holidays in full swing, we, as consumers, are currently getting bombarded by retail marketing campaigns of all shapes and sizes; they’re coming at us from every angle. Retailers everywhere are running sales and promotions galore and have pulled out all the stops in their retail marketing and advertising efforts. With so many retail...
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Author: Carolyn Menz
Date: November 23, 2018
The importance of B2B branding strategies for small business
So often, purchasing decisions are made based on emotion – on the way a particular brand makes you feel. This is even true in the B2B marketplace, where business owners and other key stakeholders hold lots of purchasing power and frequently depend on their own instincts to make quick buying choices that they believe are...
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