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Marketing Tips, Insights, and Trends

Author: Michael Scorcia
Date: February 24, 2022

Design Tips for Your Shopify Store

Shopify is one of the most popular cloud-based e-commerce platforms available today, used by over a million businesses in 175 countries. Many businesses love it because of its convenience and ease of use, even for those who are not tech-savvy. It also partners well with other popular website tools,...

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Author: Lorena Mosquera
Date: February 17, 2022

How to Introduce New Technology to an Organization Successfully

Advancements in technology aim to make your life easier. They also help you do your work and run your business better and more efficiently – managing your data, improving your workflow, and engaging your customers. While many of your employees and colleagues fundamentally understand the value of...

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Author: Kaitlyn Partington
Date: February 10, 2022

How to Use Demographics in Digital Marketing to Reach Your Target Audience

If someone asked you to tell them a little bit about yourself, what would you say? You may give your age and where you are from. You would probably describe what you do, your hobbies, and your family dynamic. You most likely would not describe yourself as a member of the “general public,” or...

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Author: Michael Scorcia
Date: February 3, 2022

Deciding Between a Custom WordPress Theme or Custom Design When Creating Your Website

Is it time to create a website for your growing business, but you don’t know where to begin? Is your website screaming for an update, but you are paralyzed by all the options available? Designing a website can feel overwhelming. Can you do it yourself, or should you hire a professional website...

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Author: Kaitlyn Partington
Date: January 27, 2022

Best Practices for Facebook Carousel Ads

Facebook algorithms seem to be constantly changing, making it harder for an organization’s content to be seen by either its target audiences or new ones. This leaves marketers in the position to be always searching for new and creative ways to make sure their outreach reaches its intended...

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Author: Lorena Mosquera
Date: January 20, 2022

How to Plan Hybrid Events, Meetings & Conferences

If event planning were an awards show, hybrid events, meetings, and conferences would have taken home the Breakout Star of 2021 category. When the global pandemic hit in March of 2020, virtual events became the norm out of necessity. As planners began to figure out how to bring in-person events...

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Author: Vicki Harte
Date: January 19, 2022

Marketing Sequencing: The Steps to Follow on Your Marketing Journey (and Where You May be Going Wrong)

Many small businesses tend to approach marketing with their most immediate need in mind—a logo, a tagline, or webpage, for example. But an effective marketing program that yields positive ROI needs a bigger-picture approach that moves beyond the tactical “one-offs” to an integrated program...

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Author: Kaitlyn Partington
Date: January 13, 2022

The Benefits of Social Media Management for Small Businesses

There is no denying that social media is a huge part of our world today. According to Pew Research Center, approximately seven in 10 Americans use some form of social media. Another analysis estimates over 4.55 billion people (read that again – it’s not a typo) use social media in the world –...

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Author: Rennica Johnson
Date: January 6, 2022

ALT Text Best Practices for Image Accessibility

Is your website accessible? Unless you are taking the proper steps, as many as 1 in 5 Americans with disabilities may not be able to use your website as intended. The more people use your website – particularly if you’re an ecommerce company – the more successful your business will likely be....

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Author: Kaitlyn Partington
Date: December 30, 2021

How To Set Up a Remarketing Campaign

Are you having trouble understanding why your website traffic does not seem to be helping you achieve your sales goals? Even if you have adjusted your pricing, incorporated compelling content, and done everything you can to optimize your conversion, watching site visitors slip away is a challenge...

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Author: Lorena Mosquera
Date: December 23, 2021

What is Business Process Reengineering?

Is your company meeting its goals, and yet you wonder if you could be surpassing them? Or are you perhaps falling a bit short, and you just can’t figure out why? Could the process you are using to achieve them be the problem? Making a change to your business process when you are small or just...

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Author: Michael Scorcia
Date: December 16, 2021

Are Shopify Websites ADA Compliant?

If you have an e-commerce site, your goal is probably to sell something to make a profit. To be able to buy your goods or services, your customers must be able to access and navigate your site. However, it is not so simple for the estimated 1 in 5 Americans who live with disabilities. To combat...

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