Author: Carolyn Menz
Date: March 20, 2015
Myths About Social Media
Spring has Sprung! Time to do some Spring cleaning to get rid of all the unnecessary and untrue theories of social media marketing. Here are some common social media myths: 1. "My customers" don't care about social media. Believe it or not, a study done PEW Research Center states that 74% of...
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Author: Rachel Durkan
Date: October 20, 2014
Networking: Marketing in Disguise
As Halloween is just around the corner, individuals of all ages will be in costumes disguising themselves as many different characters and creatures. But when it comes down to it, who and what they really are do not change. Use this Halloween as an inspiration for your marketing goals. Embrace...
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Author: Rachel Durkan
Date: September 2, 2014
The Benefits of Video Marketing
"It's just a fad. No one's gonna watch it. It wont' go viral, so why bother?" If that's how you view online video marketing, thank again. Video marketing had been one of the most successful marketing tools in recent years. Here are the facts: YouTube uploaded its first video in 2005. Since then,...
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Author: Kaitlyn Partington
Date: August 29, 2014
Drive More Traffic to Your Website
No matter the type of product or service your brand has to offer, a good marketing strategy will endeavor to increase the amount visitors to your website. Increasing web hits begins with understanding the strengths of your already existing social media and online accounts. Tips to Drive Traffic...
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Author: Carolyn Menz
Date: July 31, 2014
Leveraging Your Instagram Account to Market Your Business
Instagram is an excellent photo-sharing social media site with more than 150 million active users, 72 percent of whom consistently check their accounts daily. In terms of social media, those numbers are exciting for anyone who wants to promote their small business. Instagram is one of the...
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Author: Rachel Durkan
Date: July 18, 2014
Incorporate Video Marketing into Your Marketing Strategy
With the advent of social media marketing, video marketing saw new innovation in concept. Full service marketing agency use of video in marketing as a core component in design of client marketing campaigns has been prompted by the launch of new technologies as main point of consumer contact. Here...
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Author: Rachel Durkan
Date: June 20, 2014
9 Small Business Website Design Tips from Your Local Marketing Agency
So, your new business, or even your existing small business, has been lacking in a professional website design. You have a few choices. You can learn everything there is to know about website design, and redesign it yourself. You can hire a freelance web developer and designer who will...
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Author: Rachel Durkan
Date: May 29, 2014
3 Ways to Quickly Improve Your Website
Sometimes we just want a change. Change is good. Change can also be expensive. For a business, change can get confusing - especially for your clients or customers. But, I am not one who goes by the whole "if it isn't broke, don't fix it" phrase. That is for the birds. There is always...
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Author: Kaitlyn Partington
Date: May 20, 2014
The True Power of Viral: How Important Are Review Websites?
Let's welcome back Jane Smith this week. In case you missed out on last week's blog post, we were following Jane's decision making and search for her upcoming beach vacation. She was choosing a hotel based on her Google search and a number of review websites. Once Jane chose a hotel, she knew where...
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Author: Rachel Durkan
Date: May 8, 2014
The Search Path: Does Your Web Presence Match Consumers’ Intentions?
I'd like to tell you a little story. It's a story about Jane Smith and her week of researching for her upcoming vacation. Why am I telling you this story? So you can understand her thought process. So you can make sure that when someone is doing research on the Internet, if your website...
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Author: Carolyn Menz
Date: April 25, 2014
Facebook Isn’t Free: Advertising Opportunities For Your Business
It's no secret that your Facebook reach and engagement are down from last year, or possibly even just a few months ago. You are probably doing everything that you should be doing, such as: Posting photos Posting at peak times of engagement & reach for your followers based on your...
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Author: Kaitlyn Partington
Date: April 17, 2014
What is Twitter Changing Now?
It's no secret that Facebook is no longer the best "free" social media platform to get your reach out there. No, Facebook doesn't necessarily cost money to use, but it does cost money if you are trying to reach all of your followers. Can you believe that with the information and pages upon pages of...
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