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Marketing Tips, Insights, and Trends

Paradigm Marketing and Design

Author: Carolyn Menz
Date: March 29, 2019

Your Guide to Financial Advisor Marketing Strategies

Financial advisor marketing is an interesting and challenging field. Wealth management firms must stand out among their peers, and maintain their branding. And, financial advisor marketing is essential for wealth management firms to reach and grow their customer base. Fortunately, you can build upon multiple financial advisor marketing strategies and execute them across financial advisor [...]...

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Paradigm Marketing and Design

Author: Kristen Carter
Date: March 22, 2019

Your Guide to WordPress Security Tips and Best Practices

WordPress is an ever-evolving tool you can use to create your blog or a full website. In order to keep it safe, you should consider these WordPress security tips and best practices as you maintain or update your site. Small and incremental measures today can help prevent a website security breach tomorrow. With a few [...]...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: March 15, 2019

Whether To Outsource or Learn Social Media Marketing Yourself

For some businesses, social media marketing training is still something of an afterthought. They may pour money into promoting their brand across all sorts of different traditional linear platforms. However, those that don’t understand the power and the complexity of social media sometimes fail to invest serious time and resources into learning social media marketing. [...]...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: March 8, 2019

Learning Facebook Marketing and Advertising

A successful Facebook campaign for your brand requires more than spending money on Facebook ads and social media training for your team. You need to be intentional to be successful. Among the social media giants, Facebook remains the reigning champ, with billions of accounts registered across the globe. While other platforms gain prominence among certain [...]...

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Paradigm Marketing and Design

Author: Carolyn Menz
Date: March 1, 2019

Marketing Message Examples You Can Learn From

Whether you’re trying to sell teddy bears or tech, there are some key fundamentals you must know when it comes to developing your marketing message strategy. Winning marketing message examples are those that speak directly to your core target market, that identifies simply and clearly the problems or challenges they are facing, and demonstrates in [...]...

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Paradigm Marketing and Design

Author: Rennica Johnson
Date: February 15, 2019

How to Update WordPress

You may not remember Ron Popeil or his late-night infomercial for the Showtime Rotisserie Oven, but I’m willing to bet you remember his famous tagline urging us all to, “set it and forget it.”  It’s what we all want, right? To do something one time and be done with it. Well, set it and forget [...]...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: February 22, 2019

5 Steps to Your Rebranding Strategy

You built your business 5, 10 or 15+ years ago and since then you have grown, whether that be in terms of the number of employees, annual revenue, or service offerings. Now it may seem as though your brand, logo, color scheme, maybe even your company name no longer reflect what your business has become [...]...

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Paradigm Marketing and Design

Author: Kristen Carter
Date: February 7, 2019

Website Redesign Strategy & Planning Tips

Did you know that the average age of a business is 10 years, according to the researchers at Santa Fe Institute in New Mexico? 10 years is a long time, especially when it relates to the ever-changing world of marketing and specifically internet marketing. In 10 years, how much have you learned? Our guess is [...]...

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Paradigm Marketing and Design

Author: Eileen Boh
Date: January 30, 2019

How to Incorporate a Micro Influencer into Your Marketing Strategy to Promote Your Brand

Micro influencer marketing is a relatively new concept for many, although it is one that has really picked up steam over the last year or so. Micro influencers in 2018 joined chatbots, artificial intelligence and video marketing as some of the newest and most effective marketing trends to hit the industry – and considering the [...]...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: January 25, 2019

Valentine’s Day Marketing that Your Customers will Love

Love is in the air as Valentine’s Day draws near! According to the National Retail Federation,U.S. consumers have spent over $18 billion over the last four years on jewelry, an evening out, flowers, candy and clothing for the holiday.1  To win your customers’ love (and dollars), you need to develop Valentine’s Day promotion ideas that [...]...

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Paradigm Marketing and Design

Author: Rachel Durkan
Date: January 18, 2019

Top Branding Trends for 2019

It’s the start of a new year, and that means there’s lots to look forward to in the land of marketing. As we get ourselves situated in 2019 and prepare to put the finishing touches on the highly digitized 2010s, we’ve started to see some exciting new trends emerge. The branding trends for 2019 are [...]...

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Paradigm Marketing and Design

Author: Carolyn Menz
Date: January 11, 2019

How to create a brand experience

Brand experience is all about evoking emotion. The best brand experiences are not only representative of what your brand and your company are all about; they also tug on the emotions of your consumers. People may buy products, but it’s the brands – and the experiences bestowed by those brands – that really make an [...]...

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995