Author: Rennica Johnson
Date: August 31, 2018
The Importance of Attention to Detail with Website Maintenance
I am judging you. Ok, I’m not judging you specifically, but I am judging your website and the amount of care and attention you put into the details. Statistics compiled this year by HubSpot indicate that 90% of consumers searching for a product or service on the web haven’t made up their mind about a...
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Author: Eileen Boh
Date: August 24, 2018
5 Proven Initiatives to Boost Your Social Media
Social media marketing is everywhere. Over the last several years, it has become practically second nature for businesses to want to integrate a social media marketing strategy into their overall marketing plans. The most effective social media marketing campaigns – the ones that really grab our attention – are well-thought out and highly strategized; but...
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Author: Kristen Czerepusko
Date: August 17, 2018
How to Create Highly Shareable Content
It’s happened to the best of us—you spend all this time trying to craft the “perfect post” for your social media account. You’ve spent what feels like hours researching, writing, proofreading, publishing and promoting a post that ends up feeling like a huge failure with no likes, no comments and absolutely no shares. The truth...
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Author: Carolyn Menz
Date: August 10, 2018
Developing the strategic message for your law firm
If you’re a lawyer, you probably like to believe that your hard work and track record for successful outcomes are enough to keep new clients coming your way. For a long time, that was exactly the way it worked in the legal field. The best lawyers proved themselves time and time again, both in and...
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Author: Kaitlyn Partington
Date: August 1, 2018
The Power of Cross Marketing
In just about every industry and across almost every facet of life, there is strength in numbers. There is power in partnerships. There is evidence that two heads are better than one. In marketing specifically, bringing together two separate local businesses to create a joint marketing initiative – known as cross marketing, or cross promotion...
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Author: Rachel Durkan
Date: July 27, 2018
Setting and Achieving Successful Marketing Campaigns
Most small businesses don’t have the luxury of mistakes in their early years. Immediate, steady growth is critical to success. And, a successful branding and marketing strategy can take 6-12 months to produce an impactful return on investment (ROI). In the B2B small business marketplace, establishing a set of successful marketing campaigns with clearly defined...
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Author: Eileen Boh
Date: July 20, 2018
Why isn’t Facebook approving your ads?
You’ve spent a lot of valuable time crafting the perfect Facebook ad (or so you thought), only for it to get rejected. Ouch. Rejection is never fun, but Facebook has implemented its advertising rules and regulations for good reason. Facebook has overwhelmingly become one of the premier platforms for advertising to a targeted audience, while...
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Author: Kristen Carter
Date: July 16, 2018
Our top 5 WordPress Plugins for Marketers
Why use WordPress over other website development platforms? WordPress is a user friendly, open source platform that enables you to build a completely customizable website that will not only help you build your brand, but also build a larger customer base. With open source software, “the original source code is made freely available and may...
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Author: Rachel Durkan
Date: July 5, 2018
Using Content Marketing Statistics to Make Data Driven Decisions
Advancements in the digital marketing sphere happen at an absolutely frenetic pace. Back in 2013, Adobe released a survey noting that 76 percent of respondents felt as though marketing “had changed more in the past two years than in the previous 50,” and the truth is – that statement rings even more true today than...
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Author: Rachel Durkan
Date: June 29, 2018
Using Google Lighthouse for User Experience Optimization
Just in case you don’t love Google enough already, everyone’s favorite search engine recently released a free, open source and automated site-monitoring tool called Lighthouse. The tool aims to help website owners improve the quality of their web pages by auditing them for responsive web design performance, accessibility, progressive web apps, best practices and basic...
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Author: Eileen Boh
Date: June 21, 2018
Are You Wasting Your Time DIYing Your Social Media Marketing Plan?
Social media is fun! Why pay someone else to create and manage your business’s social media marketing plan? You already spend plenty of time browsing Facebook and Twitter every day. You’re an expert at sharing memes. You can totally handle this. Except you probably shouldn’t. There’s a good chance you’re wasting your time on a...
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Author: Kristen Carter
Date: June 14, 2018
3 Things You Are Doing That Are Slowing Down Your Site
Life in the modern world is all about speed and efficiency. So, build a slow website, and your business will feel it – guaranteed. A recent study conducted by the Aberdeen Group found that a website delay of just one second results in as many as 11% fewer page views, a 16% decline in customer...
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