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Rachel’s Tips: Your Website’s Need for “Mobility” Rachel’s Tips: Your Website’s Need for “Mobility” Rachel’s Tips: Your Website’s Need for “Mobility” Paradigm Marketing and Design
Rachel's Tips: Your Website's Need for "Mobility"

Marketing Tips, Insights, and Trends

Rachel’s Tips: Your Website’s Need for “Mobility”

Author: Rachel Durkan Category: B2B, B2C, Nonprofit, Retail, Web Design Date: July 12, 2016

Rachel's Tips: Your Website's Need for "Mobility"

We live in a society that gets their news from Tweets of 140 characters and Facebook newsfeed scrolling. We have apps to make our lives more convenient from shopping to research to accessing information, to playing games, and more.

In other words, we are constantly browsing something new every few minutes. Our attention span…is SHORT. And, as we age and new generations come up, attention spans are getting shorter by the day.

What Does This Mean for My Website?

You know how important it is that your business has its own website, but do you know what else is important? How easy and quick it is for someone to load it, view it, engage with it and understand your message in under seven seconds. Yep. You have about seven seconds to capture your visitor’s attention.

Oh, and did I mention that browsing the Internet on a Smartphone is on the rise as 80% of users browse the Internet on their mobile phones. That’s a 600% increase from 2008 to 2015.

If you combine the fact that our attention spans are short, and we’re now browsing the Internet on our mobile phones – just think about the actual time spent on each website by a user. A mobile phone is just that – mobile. Trying to grab someone’s attention span…is your #1 challenge now.

Why Should I Build My Website Mobile-Friendly?

Your website is viewed one way on a desktop or laptop, and another way on your mobile device…or even yet another way on your tablet (iPad, etc). Due to the overwhelming majority of users who browse the Internet from their mobile device, it is important that your website is mobile-friendly for viewing.

What does this mean? Well, a conventional website is build between 800 to 1200 pixels wide. This is literally just the design and the SIZE of your website. But, that’s way too many pixels to fit on a small mobile screen. So, the Smartphones have a screen size that can fit around 300-400 pixels, while a tablet can fit 600-800 pixels.

If you’re viewing a website that hasn’t been optimized for the mobile device, then everything is going to look super tiny on the screen. In order to zoom in, a user has to “pinch in” in order to zoom in and out to view the part of the webpage that they need to see. Unfortunately, when they do this, they’ll never see the entire website at the same time.

With new technology, we can now create mobile-friendly websites that don’t require this “pinching in.” In other words, your website can now “respond” to the fact that someone is using a mobile or tablet browser by presenting a design that conforms to the device.

Another reason why it is important to have a mobile-friendly website is the fact that Google, the largest search engine by far, requires it. If you’re counting on Google searches to gain new leads, then you have absolutely no choice but update your website.

What Do I Do Now?

You can test your website on a mobile device and a tablet. You can test for speed, you can test the URL on a “Responsinator” and you can track your mobile audience in Google Analytics.

If you’d like detailed information about how to test your website to see whether it is mobile-friendly, let us know if you’d like professional help. Investing with a professional to make sure your website is up to date and mobile-ready, should be a top priority given the fact that your website is your #1 marketing tool. There’s no need for you to panic as there is always a solution.

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