Showing Your Customers You Care
Valentine’s Day is a time to show your loved ones how much you love, cherish and adore them. With all the love going around on Valentine’s day, have you shown your customers how much you love and appreciate them?
5 Ways to Show Your Customers You Love Them
1. Celebrate an odd holiday
Give your customers a reason to celebrate! For example, tomorrow, February 13 is (drum roll please….) NATIONAL TORTELLINI DAY! Find a fun holiday each month and celebrate it with your customers. They will appreciate the uniqueness of the holiday and the “sharing” experience of sending out funny themed images and posts.
2. Free extras and upgrades!
One of the easiest ways to show appreciation and love to your loyal customers is with complimentary perks. When customers now they can have instant gratification and can try and test out different products, they are more apt to purchase other products.
3. Invite them to hang out
This has been a tactic of cross-marketing for radio stations for years. Think about it… how many times have you heard of WDHA announce that they will be at some car dealership all day on a sunny summer Saturday were there will be complimentary food and drinks? This not only promotes the radio station but also the car dealership by bringing in increased foot traffic. This also works great for if you are thinking about doing a charity event to promote a cause. This enables your customers to see the philanthropic side of the business/brand.
4. Recognize them on social media
Give your customers the recognition they deserve! Re-tweet a post, share a story, honor them publicly with an award you made up. Use the trending social media hashtags to recognize your fans and customers. #ManCrushMonday #TransformationTuesday #WomanCrushWednesday #ThrowbackThursday #FlashBackFriday
5. Offer a giveaway
Have a contest or sweepstakes that your customers can enter. For the winners, be sure to share their stories through press and social media outlets. Not only give out a grand prize winner but a small consolation prize for all those loyal customers who decided to enter the sweepstakes.
Be sure this Valentine’s Day to share the love. Show your customers how much you love them!