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Smartphones are Creating Smart Marketing

Categories: B2B, Marketing, Nonprofits
Author: Rachel Durkan
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As consumers we are drilled with information every second of every minute of every day. We are sent pictures of family members, videos of puppies wearing hats, emails to say “Hello” and everything in between.

The amazing thing is that we are using our smartphones to view, watch, and read all of that information! Our phones have made searching for information so easy and accessible where ever we are. We have become masters of multitasking. We use our phones while in a store shopping, at home watching our favorite show, even while on the train reading the newspaper.

71% of consumers that are searching for information about a specific company got the idea to search through online mobile advertisements BUT surprisingly, 79% of businesses with a website do NOT have a website that is mobile friendly.

Smartphones are making marketers have to create and generate smart marketing messages and strategies. Online and mobile advertisements are a great way to selectively target your ideal potential customers, but be careful. If you have a mobile ad that will make individuals search on your website, be sure that your website is mobile friendly. Consumers (especially when on mobile devices) are looking for quick, easy to find information that will help them in their decision making process.

To understand how the world today is using their mobile devices for searching and shopping for products and services, watch the video below.

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About the Author

Rachel is the Founder and President of Paradigm Marketing and Design. Blending data, creativity, and strategic marketing expertise, Rachel and her team help organizations with a complex sale shorten sales cycles, increase the number of quality meetings sales teams conduct, and boost ROI. A recipient of several coveted industry awards, Rachel is a highly regarded figure in the marketing realm, widely recognized for her exceptional business, sales, and marketing acumen. 

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