Marketing Tips, Insights, and Trends
How Social Responsibility Can Play an Integral Part to Your Growth Plan
Author: Rachel Durkan Category: B2B, B2C, E-commerce & Retail, Healthcare & Life Science, Marketing, Membership Marketing, Nonprofit, Technology & SAAS Date: September 1, 2017
In the wake of Hurricane Harvey, many for-profit businesses and non-profit organizations are banding together to donate money, time and supplies to those in Texas and Louisiana who have been affected by the horrible natural disaster. It’s times like these that we see the good in people and teams, organizations, businesses, and colleagues who may not otherwise team up together on a project will pull all the stops to ensure help is on the way.
But, community outreach efforts do not have to, and should not, only be limited to crisis situations. In a full year, 365 days, 24 hours per day, there are people, animals, situations that are in need. There are volunteer opportunities, funds sought, personal items in need, and much more on a daily basis. What a great opportunity for you, as a business owner or marketer, to bring your team of employees together to be socially responsible.
What is social responsibility?
According to Wikipedia, social responsibility is “an ethical framework and suggests that an entity, be it an organization or individual, has an obligation to act for the benefit of society at large. Social responsibility is a duty every individual has to perform so as to maintain a balance between the economy and the ecosystems.”
What are the corporate benefits of social responsibility?
Social responsibility leads to profits.
- 55% of global online consumers across 60 countries say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact
- 90% of shoppers worldwide are likely to switch to brands that support a good cause
Social responsibility supports recruitment.
- Companies with published impact initiatives have an easier time recruiting talent
- 45% of employees would take a 15% pay cut for a job that makes a social or environmental impact
- 51% of workers say that helping “make a better world” and making a “contribution to society” is essential to their ideal job
- Employees who feel it is important to give back through work by generation
- Gen X
- Females: 91%, Males: 76
- Baby Boomers
- Females: 90%, Males: 79%
- Gen X
- 32% of employees would seriously consider leaving their job if their company gave no / little money to charity
- 63% of Millennials donate to charities, 43% actively volunteer or are a member of a community organization, and 52% have signed petitions
Social responsibility improves employee performance.
According to the SHRM, companies with strong sustainability programs had:
- 55% better morale
- 43% more efficient business processes
- 43% stronger public image
- 38% better employee loyalty
Hurricane Harvey Relief Efforts
If you are thinking about making a donation to a trustworthy 501(c)3 that is helping in the relief efforts of those impacted by Hurricane Harvey, make sure to let us know! Become a match partner by e-mailing your receipt to email@example.com. For more details about how to become a match partner, click here.