Spring Cleaning for Your Marketing Strategy
With the first day of Spring only 16 days away, that means the days of sunshine and warm weather are quickly approaching. As months and years pass, many different and many of the same marketing strategies are used to increase brand awareness and customer acquisition. With the theme of “spring cleaning” being used during these coming months, why only limit “spring cleaning” to only your home or closet?
Spring cleaning is a great perspective to take when it comes to cleaning up and revitalizing your business marketing strategies for the rest of the year. Here are a few suggestions on how to clean out the clutter of your marketing strategies.
Spring Cleaning Tips
1) Evaluate Your Email
Did you know that 17% of Americans get a new email address every six months? Email is a great and personal way to communicate to your clients and customers. By organizing and updating your email contacts, you are better able to “talk” to your desired audience.
Think about it. How many of us use email newsletters? White papers? Promotion emails? Reminder emails? By updating these email contacts, we can properly and effectively communicate to our clients, customers, colleagues, friends and even family members.
2) Refresh Your Website
Websites are a major “touch” point when it comes to your target market. Website help to drive conversions while continuing to build your brand identity. A recent study shows that 40% of people will abandon a web page if it takes more than three seconds to load. As if that wasn’t bad enough…you only have 7 seconds to grab your audiences’ attention once the site loads.
Make sure that you continue to update your site with recent events, products, promotions, awards and news. To stay engaged with your audience, you have to continue to be engaged with your website. Your website is the best way for your clients/customers to gain insight into what your brand does and who your brand is.
3) Build up Your Social Media Presence
The best way to approach social media is to look at what is trending. By playing off of a current social media trend, hashtag or social campaign, it is a great way to relate and personalize your message while also being relatable to your audience.
Social media allows your to be more expressive in showing off the different facets and aspects of your brand. Utilizing videos and images is a very powerful way to connect with your audience. The more time you put into your social media campaigns, the more engagement you will have from your followers which will lead to an increase amount of visitors to your website and overall conversion rates.
Use this spring to jump into a fresh marketing strategy that is not only efficient but effective in gaining more customer support and sales.
*Statistics provided by http://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list