Stay True to Your Roots in Your Marketing Game

Author: Kaitlyn Partington Category: Branding, B2B, B2C, E-commerce & Retail, Marketing Date: August 25, 2017

Building a business can be an exciting adventure. Whether you start as a solopreneur and evolve into a small or medium sized business, or you start with investors and immediately hit the ground running as an enterprise, you have to start somewhere.

As you grow and evolve, you’ll notice that things will change. Will there be a culture shift? Do your products or service offerings change? Some of these changes will be for the best, and some may take a turn for the worse. How can you ensure that as you grow, you change in a positive light?

Stay true to your roots, to your core values, and always remember why you started the business in the first place.

How can you stay true to yourself while building your business? Keep these 4 tips in mind:

Know yourself

The first order of business in staying true to yourself is actually knowing yourself. In this case, know and define your business. What are its values, goals, mission and personal statement? By putting these on paper, you will always have something to refer to as you grow.

Express yourself

Your business has to have a personality that reflects your goals, vision, mission, and values. It will not help if one of your business’s values is promoting an eco-conscious lifestyle, but then you all drive big trucks, don’t recycle, and use Keurig coffee in the office. Actions speak louder than words.

Be accountable

Your business and the people that make up the business are all you have to show your values, mission, goals, and vision to the world. If you do something that is not in line with your values, own up to it. Make up for it. Let your customers or employees hold you accountable. It is important to always lead yourself back to your values in everything you do, and if you head down the wrong path accidentally then hold yourself accountable.

Be authentic

It is one thing to hold a number of values and a mission, but in order to stay true to these, it only makes sense that the business is authentically holding these values. As previously mentioned, if your business holds eco-consciousness as a high value, then it would not make sense if the owner has no interest in keeping a green household. It is almost like living a lie. Being true to who you are personally will help your business stay true to its own values as well.

Do you feel that your business has strayed away from its core values? Call Paradigm Marketing and Design and we’d be happy to discuss your needs and marketing strategy.