Using Facebook Effectively for Your Business

Author: Carolyn Menz Category: B2B, B2C, E-commerce & Retail, Marketing, Social Media & Digital Date: January 29, 2016

Social media has become an integral part in business marketing.  Facebook has exploded for many businesses who want to reach their target audience on a more personal level. The biggest problem with social media marketing is that many small business owners do not feel they are getting a return on their investment.  If you feel that you are just wasting energy posting on Facebook, here are some tips to help increase ROI and make your Facebook marketing efforts more efficient and effective.

(1) Promote your page with contests and giveaways

This enables users to interact with your Facebook page. In order to win, they must interact through comments, sharing, liking, posting a photo. This not only will generate great support with your existing customers but also build your customer base through your customers “sharing” your information.

(2) Reward your most faithful social media followers

Create a reward system to build and increase customer loyalty. Make your faithful Facebook followers feel special.

(3) Pay for graphic design

Social media is a very visual platform. Take your Facebook page to the next level by giving your page a custom/branded look. When you are promoting an event or contest, have a custom image for that image that will tie into your brand and be easy to recognize and remember.