What Makes an Iconic Logo? #CollegeEdition

Author: Rachel Durkan Category: Branding, B2B, B2C, E-commerce & Retail, Nonprofit Date: June 26, 2015

Think back. Think about the university or college that you attended. Then think about what colleges, aside from your own, can you name their mascot or logo? Out of those colleges that you can name, have you ever wondered why? Why are these logos so familiar to you and able to be recalled and recognized so easily?

It is all about branding. Colleges and universities are able to transcend their logos into something much, much more than just a school symbol. These schools are able to infuse emotion and personal identities within the symbol of a college. Pride, courage, love, tenacity, loyalty, conviction, hard work,  passion, and so much more become an integral part of the makeup and the essence of those logos.

Click here for a look at these 12 Best College logos, and what makes them so successful.

While reading about these colleges and universities, use this time to reflect on your brand and your logo. What does your logo say about you? And, more importantly, what connection is your brand making with your target audience? Is your brand logo soliciting the right emotions and personal connections with your target market?