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Marketing Tips, Insights, and Trends

Shopify and WordPress Integration for a Strong eCommerce Website

Author: Michael Scorcia Category: Web Design Date: July 13, 2020

Man using phone and laptop with a site for online shop displayed in a screen

What do you get when you combine WordPress and Shopify? You get what is arguably the best eCommerce partnership the world wide web has to offer. So, if you’re looking to build yourself a top-notch eCommerce store, you’ll want to at least consider a Shopify/WordPress integration. WordPress is the gold standard for content management systems, and many website designers are quick to tout Shopify as the greatest e-commerce solution ever invented. Put the two together, and you’ve got yourself a pretty strong foundation for your eCommerce store.  

Shopify vs. WordPress

Shopify can stand on its own. It can be used to create powerful eCommerce websites without the need for a separate CMS. The platform is quick to set up, easy to use, and highly customizable. But using Shopify with WordPress makes your eCommerce store even stronger. Yes, Shopify is a respected eCommerce site builder in its own right, but no other platform comes even close to WordPress as a CMS. WordPress is an open-source platform that comes with endless design themes and nearly infinite customizability. It’s flexible, scalable, responsive, stable and innovative – and it is backed by a support system that is second to none. So, when you add Shopify to WordPress – thinking of WordPress as your storefront and Shopify as your stockroom – the two work in tandem to make each other even more valuable than they are on their own. 

Shopify/WordPress Integration

To get started with a WordPress and Shopify integration, if you’re starting from scratch, you’ll need to get yourself set up with accounts on both Shopify and WordPress – including registering a domain name and choosing a website host. You can start out with the free version of Shopify and then upgrade to the pro version if/when it’s needed.

If you already have a WordPress site established and are simply looking to add Shopify functionality to it, the process can be as easy as installing a plugin and generating a bit of code. The simplest method of Shopify/WordPress Integration is via Shopify Lite with WordPress, which offers up the handy Shopify Buy button as its main feature and allows you to create a standalone mini-storefront on your website and connects directly with Shopify’s secure shopping cart platform without requiring you to turn your entire website into a store. With Shopify Lite, you can sell as little as one item and even pick and choose exactly where to add the Shopify Buy button in WordPress.

For a more elaborate WordPress and Shopify integration, installing the standard Shopify WordPress plugin is recommended, and the setup process is just as easy – once again requiring little more than just a plugin and some code. There are lots of these types of Shopify/WordPress examples across the web, and it’s really no wonder, considering the ease of setup and ease of use. After installing the plugin, you’ll be asked to fill in some basic information, as well as some additional info that will need to be pulled from the admin panel of your Shopify account. Following a successful sync, your products will be visible under the WP Shopify section of your WordPress admin menu, and you can begin adding them to your site.

If you’ve already established your business on Shopify but are new to WordPress, you may benefit from hiring a professional website designer to help you with your Shopify/WordPress Integration. Although WP is fairly easy to use, it can be a little tricky for beginners; plus, the pros are familiar with all of the latest tips, tricks and features of WordPress and can help you make your eCommerce site everything you envision and more.

Whatever stage you’re currently in, Paradigm Marketing & Design would love to help you complete your Shopify/WordPress integration. Reach out to us today, and we’ll be in touch to get the process started. 

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