Designing for your business: A purposeful approach
At Paradigm, we understand that a good first impression isn’t always enough. Studies continue to show that it typically takes between seven to nine “touches” to fully capture your audience, whether it’s via your website, a brochure or a meeting with a member of your sales team. As such, we’re committed to working with you to create a thoughtful and deliberate graphic design strategy that will help you make a good impression at every opportunity, whether it’s the first time, the ninth time, or any time thereafter.
Everything we do at Paradigm is purposeful, and that begins first and foremost with our approach to graphic design. As marketers and designers, we know that the creative design experience shapes the consumer’s opinion of a brand positively or negatively. When translating your messaging strategy into visual concepts, we take into account a number of proven psychological principles.
- Consumers directly relate the quality of a product or service with its packaging or creative design.
- Certain colors invoke specific emotions. Blue is considered innovative, professional and trusting, while green is calming, yellow is happy and red is exciting.
- Cleanliness and clarity are key. Consumers want their information in a way that is quick and easy to decipher.
- Visitors gravitate more toward pictures than graphics, although infographics are increasingly effective in communicating large amounts of information in a visually appealing manner.
Every website or print piece we develop is aligned with your business goals and consistently conveys your brand and value proposition to the consumer.