Studies have shown that it takes between 7 to 9 “touches” to reach your audience. A touch can be viewing your website, reading a brochure, or meeting with a member of your sales team. We purposefully design each website and print piece to ensure it communicates your message and your brand and produces a call to action that moves the prospect to that next touch: requesting additional information, signing up for your newsletter, or purchasing your product or service.
As marketers and designers, we know that the design experience shapes the consumer’s opinion of a brand positively or negatively. When translating your messaging strategy into visual concepts, we take into account a number of proven psychological principles.
- Consumers relate the quality of a product or service with its packaging or creative design.
- Certain colors invoke specific emotions: blue is considered innovative, professional and trusting while green is calming, yellow is happy, and red is exciting.
- In a world of 140 characters and mobile viewing habits, people want their information quick and easy to consume.
- Visitors gravitate more to pictures than graphics, although infographics are increasingly effective in communicating large amounts of information in a visually appealing manner.
Paradigm creates marketing and branding strategies that work in lockstep. As a result, every website or print piece we develop is aligned with your business goals and conveys your brand and value proposition to the consumer.