We create marketing and branding strategies that work in lockstep. As a result, our web design and development services align with your business goals and conveys your brand and value proposition to the consumer. Before we begin the design process, we consider the big picture of who is coming to your site, what they’re looking for, and what action we want them to take. We then leverage our responsive web design services to create a site that reinforces a series of touches that will draw the visitor closer to your brand, company, and product/service. Every website we build is meant to be utilized as your most powerful marketing tool.
Studies have shown that it takes between 7 to 11 “touches” to reach your audience. A touch can be viewing your website, reading a brochure, or meeting with a member of your sales team. We purposefully design each website to ensure it communicates your message and your brand and produces a call to action that moves the prospect to that next touch: requesting additional information, signing up for your newsletter, or purchasing your product or service.
Purpose Driven Web Design & Development Services
Even with a purpose-driven design palette to work with, we don’t just make websites look pretty; there are scientific theories behind what makes a site successful.
- The 7-second rule: You have 7 seconds to make an impression on a visitor to your website.
- Studies show that when viewing a website, 94% of consumer trust derives from design related factors.
- Eye tracking studies have given us clues as to where on the page visitors pay most attention.
- On average, visitors stay on websites 2 minutes longer if there is a video on the home page.
- More users access the web from a mobile device like a smart phone or tablet than they do from desktops or notebooks.
We provide website design in NJ and throughout North America. Contact us today to learn more about how you can leverage your website as a marketing tool.