Paradigm recognizes the allure and sway that social media and the Internet holds in a country obsessed with Facebook, Twitter, and anything Web-based.
We also know that digital and social media marketing plans should be integrated with—not separate from your overall marketing strategy. These are valuable tools in your marketing toolbox, and when used as part of a comprehensive plan, they can generate the most impact.
Social media marketing strategy development: Creating customer engagement
Because it takes an average of 7 to 9 touches to reach a prospect and generate a sale, social media is an excellent method to routinely engage your audiences and compel them toward the next touch. Which is why a Paradigm-designed social media marketing plans focuses on 4 goals:
- Driving traffic to websites
- Capturing new email addresses
- Increasing interactions
- Improving brand awareness
With all the social media chatter, it is easy to lose focus. A well-articulated plan from Paradigm will ensure that every post, every photo, every tweet will ladder up to your master plan and reinforce your message strategy by:
- Identifying your target audiences and your goals
- Developing campaign strategies and promotions through the year to support those goals
- Creating a 12-month calendar outlining the various initiatives
- Preparing a 1-month content calendar to ensure cohesive communications
Digital marketing planning: Taking a big picture approach
Social media alone is unlikely to generate any significant return on investment. But when coupled with other digital marketing disciplines, it offers greater potential to drive brand awareness, further engage audiences, increase revenue, and meet your business goals.
We complement your online presence by building into your digital marketing plan the tactics by which your target audiences can arrive at your website:
- Email marketing
- Search engine optimization
- Search engine marketing
- Mobile advertising
- Banner advertising
- Content marketing
And of course, a strong focus on social media marketing.
From direct-response email to display advertising, Facebook to LinkedIn, Twitter to Snapchat on smartphones, tablet devices or laptop/desktop computers, Paradigm will work with you to create a cohesive digital and social media marketing plan.