A strategic marketing plan involves a series of touches, of interactions and enticements designed to get targeted audiences to act; and it takes an average 7 to 9 touches to make a sale.
Effective marketing unites these individual pieces into a unified, purpose-driven communications strategy, so that each communications outlet — a website, brochure, direct response email, tweet, blog or post — logically builds upon each other as part of master plan.
A multi-touch communications plan to reach your audiences, again and again
Through the research phase of Paradigm’s marketing strategy consulting, we uncover your customers’ and target audiences’ buying behaviors and purchasing influences. We identify the client DNA to create a communications plan that will reach your target audience, or multiple audiences, using the language and medium that resonates with them most.
We develop a 3-part Touch Process that outlines:
- The Communications Outlet: Word of mouth, websites, blogs, social media, direct response, etc.
- Purpose/Content: The intended outcome for each communications vehicle
- Frequency: Daily, weekly, monthly
This master plan is also presented in a detailed spreadsheet with a comprehensive list of tactics for each marketing tool, and a 12-month calendar of daily touches.
Consistency: The definition of Paradigm marketing plan development
The most significant element of your marketing plan development is creating the opportunity for consistency in every touch. The Paradigm Touch Process identifies the marketing opportunities and media that create value by reinforcing your message(s) at every touchpoint.