Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
What do Google, Disney, Facebook, and The New York Times have in common? A website built in WordPress, which is the web’s most popular platform – and for a good reason.
WordPress powers nearly a quarter of all websites because it’s that good. In web geek terms, it’s an adaptive open source platform, which simply means that the source code – or the technical language that defines what your site looks like and how it operates – is open and available for any user to modify, and there are countless themes and plugins available to make your website exactly what you envision it to be. WordPress is so flexible, it allows your website to change and grow with your organization, and its regular updates mean that the platform essentially maintains itself in an always-changing technical world. No longer do you have to worry about a website that’s going to be obsolete in a few months to a year.
The benefits of WordPress are vast:
Easy to use content management system (CMS)
A CMS allows site administrators to control and manage the content within their website without technical training. Using this uncomplicated system, you can very easily add, delete images and edit text in your website on the fly without having to call (or pay for) a web developer.
Flexible and adaptive
In business, changes happen rapidly and marketing strategies must be quickly updated to accommodate industry trends, new campaigns and business growth. A WordPress website, if built correctly, has the ability to scale exponentially to accommodate new marketing initiatives.
Open source platform
Technology can change in the blink of an eye. Over just the past few years, the world of web development has experienced several major overhauls. Because WordPress is an open source platform, it essential maintains itself and stays relevant in an always changing technical world.
Search engine friendly
Search engines change their algorithms more than 400 times a year. While we won’t claim WordPress is the answer to all your search engine needs, it is the preferred platform for most search engine experts. This is because its open source platform ensures current and up-to-date technology and its general infrastructure enables clear categorization of content that search engines rely on to index data.