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The Importance of Strategic Presentation Design The Importance of Strategic Presentation Design The Importance of Strategic Presentation Design Paradigm Marketing and Design
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Marketing Tips, Insights, and Trends

The Importance of Strategic Presentation Design

Author: Kaitlyn Wilcoxson Category: B2B, B2C, E-commerce & Retail, Healthcare & Life Science, Industry, Marketing, Membership Marketing, Nonprofit, Technology & SAAS Date: January 17, 2024

Person creating a presentation

In the world of modern business, presenting is a way of life. Whether you are trying to make a sale, increase your thought leadership in your industry, or inform an audience, business leaders today often find themselves in a position to present to a crowd. Presentation design is an integral part of a presentation’s success, and for good reason – research shows that when information is presented visually, it’s not only easier to comprehend but also more likely to be remembered. Visuals are processed 60,000 times faster in the brain than text. (1)

Understanding their importance, many business leaders struggle to create the visual aspect of their presentations. In fact, 67% of presenters name crafting their deck presentation design as the biggest challenge they face when preparing for a presentation (2) and the process takes more than eight hours for 47% of presenters. (3)

While the content of your presentation is important, the visuals of your presentation design are too important to be an afterthought.

As you develop your presentation design, using PowerPoint or another tool, there are some critical elements to consider:

  • Template design: Your presentation may be the first impression your business makes on potential customers and clients, so it is essential that it reflects your brand, is consistent with your other branded materials, and follows your company brand standards guide. To ensure this, it’s important to have a branded master deck to use as a presentation design template, complete with title slides, content slides, bullet slides, image slides, chart and graph slides, and more. Make sure this versatile template is thoughtfully designed to be user-friendly and customizable while ensuring your presentation is crisp, clean, and on-brand.
  • Customized presentation design: While your presentation design should promote your brand identity, each presentation should be customized – a deck that brings your narrative to life, embodies your brand, and reflects your vision and objectives.
  • Iconography and infographics: Presentation design has come a long way since the days of kitschy clip art. Use relevant, cohesive, and engaging icons and create infographics that transform intricate information into visually captivating and easily comprehensible visuals.
  • Curated imagery: Ensure photos align not only with your brand image, but also with each other as well as enhance the impact of your message, and create a stronger emotional connection with your audience.

When you deliver a presentation, whether internally to employees, externally to a large audience, or one-on-one during a client pitch, you have an opportunity to engage, inspire, and drive action in a way that transcends mere words. Presentation design has the power to convey your ideas, make an impact, and leave a lasting impression. If done incorrectly, you could lose the attention of your audience, or worse, create a negative association with your business. Over 80% of business professionals admit to shifting their focus away from the speaker in the most recent presentation they attended, and most audience members lost focus on a PowerPoint presentation after only 10 minutes. (3)

More than 90% of presenters feel more confident presenting when they have confidence in the design of their deck. (3) But creating a compelling presentation that harnesses the full power of visual communication, captures your brand’s unique essence, and resonates with your audience can be frustrating and time-consuming. At Paradigm Marketing and Design, our presentation design services can help you transform your ideas into captivating visual stories through presentations. At our presentation design agency, we don’t just put visuals on a page; our team of marketing strategists and graphic designers brainstorm and strategize to determine the most effective way to communicate your message through a visually captivating presentation. For more information about how you can create a presentation design that stands out, effectively communicates your message, and leaves a lasting impression on your audience, contact us.





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