Top 5 Reasons You Should Use WordPress for Your Small Business Website

Author: Rachel Durkan Category: B2B, B2C Date: December 11, 2020

You are building a website and you have searched for website design examples that suit your branding and aesthetic. The next question is which content management system should you choose?

If you have a small business is WordPress a good choice?  You bet it is, and in this post, I’m going to share the top five reasons why it should be your content management system (CMS) of choice.

First, let’s talk about what WordPress is and how you can use WordPress for a business website.  WordPress is arguably the simplest way to create a website. It allows you to edit and alter the appearance of your website, without having to use code (or hire a developer to do it for you). It’s also one of the most popular CMS platforms. In fact, more than one in four of the websites you visit is powered by WordPress. Of course, we have to mention a few heavy hitters who are using the platform—The Walt Disney Company, The New York Times, and Sony Music—but millions of smaller scale entrepreneurs from all over the world are also using WordPress for their business website, and they’re achieving great results.

There are several key factors that make this open-source CMS the leading choice for small businesses time and time again. Here are just five of the top reasons to use WordPress for small business.

 1. WordPress is Free

One of the biggest benefits of WordPress for small business is that it’s free software. And, when it comes time to upgrade your site, you can bypass the need to hire a web technician or designer because WordPress is scalable, and it operates as open-source software (more on that later). Keep in mind, you will still have to pay for hosting and a domain, and some plugins also carry a cost.

2. WordPress is Easy to Use

You don’t need to be a tech genius to use WordPress for small business. You can manage the content on your website with little to no technical training and without the help (or cost) of a web designer. The platform’s simple WYSIQYG (What You See Is What You Get) system allows users to easily edit text and add or delete images. Almost anything you need can be accessed and edited within the CMS, and if it can’t, there’s likely a plugin you can install that will help you. With WordPress your web design ideas come to life.

3. WordPress is Scalable

When using WordPress for business, scalability is key. Changes in business goals and marketing strategies can happen rapidly, and your website needs to be able to adapt to those changes. With WordPress, you’re never locked into a specific set of functions. You can accommodate a new marketing initiative without completely redesigning your entire website.  Using WordPress for your business website means your site can evolve as your business grows.

4. WordPress is Search Engine Friendly

In order for your small business to thrive in today’s virtual environment, search engine optimization (SEO) must be a priority. Using WordPress for small business is a great way achieve your SEO goals. WordPress is the preferred platform for most search engine experts, and for good reason. Popular search engines, like Google and Bing, tend to rank websites that use WordPress higher than those that don’t. This is because the CMS’ framework makes it easy for the search engines’ spiders to crawl. Standard features like editable permalinks, metadata management, and mobile optimization can improve your ranking even more. To take it to an even higher level, you can install a plugin like Yoast SEO.

WordPress is an Open-Source Platform

Since its release in 2003, WordPress has continued to grow and improve thanks to its open-source coding and the help of the innovative developers who contribute to the platform. This is another factor that makes WordPress good for a small business website. WordPress essentially maintains itself and stays relevant in a constantly changing digital world because its source code is made readily available. Developers can then modify and customize the code in an effort to make it more useful and error-free. Modified versions of the code are redistributed in the form of new security updates or improvements in functionality or style.

Another benefit of an open-source platform is—if you encounter any issues with your website—there are plenty of resources available to you, from blogs and online courses to seminars and books.

Is WordPress good for a small business website?

I hope the reasons provided above have given you enough incentive to consider using WordPress for your business website. There’s little this powerful content management system can’t do. If you’re still not convinced, schedule a consultation with our team. We’ll show you how using WordPress for small business can elevate your website and support your goals.