I’ve talked about Google+ many times and how important it is to your business, despite what you think. Yes, very few individuals use Google+ as a social networking platform, and only a handful more businesses actually use it as a social marketing platform. But, that doesn’t mean you should ignore it. Google+ is still owned by Google, and Google is still the #1 search engine out there. If you look at your website’s analytics (probably from Google Analytics), you will most likely notice that you are still getting a large portion of your traffic from organic search on Google. (Yes, there are a few of you out there who are not, I’m not talking to you – you’re doing something awesome somewhere else in the world.)
Now that you know you should be using Google+, how do you get started? I have had a few clients approach me because they either have multiple accounts, didn’t know they had an account, or have no idea how to set up a business page vs. their personal profile. No worries. Let’s take a look at how you can use your Google+ page for business:
1) If you have a Google Account, you have a personal Google+ account. Type in http://plus.google.com and see whether you can log in with your G-mail or Google account.
2) If you would like to set up a Business Page, click on the blue circle (or your photo within the blue circle) at the top right of the page. When you click on this, a drop-down will appear and you will see “All Your Google Pages” and after you click on this, it’ll show you a blue button that says “Create Page.” This is where you can create your business page!
3) When you create posts, make sure to tag other people and/or businesses (with a + before their name)! This helps increase your exposure and gets you noticed by others on Google+ (G+).
4) Post on G+ if you’re posting on other social media sites. If you’re seeing that something is gaining exposure and engagement on Twitter or Facebook, then cross post it to G+. You don’t have to, and are not encouraged to, cross-post everything.
5) If you have a lot to say and can’t fit it into a Tweet, then post it on G+ and post the link on Twitter. This way you can introduce your post on Twitter with a link to the full message on G+.
6) Use images and videos! It’s no secret that the generation using social media would rather see an image than read a long paragraph. The old adage “a picture is worth 1,000 words” holds true on social media.
7) Remind people you are using G+. Advertise it on your other social media sites. Put it in your e-mail newsletter or your blog. Make it easy for people to share your content onto their G+ accounts.
Do you have any additional questions about how to get your G+ account set up or how you can best use it? There are a number of different ways to figure out who else is using it, how to see their posts, how to most efficiently use your time on it, and more. We’ll cover this in our next post. Have a great weekend!