The ultimate goal for any social media marketing strategy is to gain exposure and increase conversion rate. Social media can be overwhelming but if used correctly, it can become your number one tool to increase brand awareness.
Hashtags by definition are “a word, or group of words after the # sign.” The trend of using hashtags is not just for Twitter users anymore, social media platforms such as Facebook, Instagram, Pinterest, and Google+ have all integrated the use of hashtags when a user posts content on the site.
There are essentially three key marketing strategies for using hashtags in online social media marketing.
1. Brand and Campaign Specific
Brand and Campaign Specific
When using the “Brand and Campaign Specific” hashtag strategy, your focus is on the business. This strategy is used to promote your brand as a whole, a specific promotion of a service offering/ product, or a specific marketing campaign. Keep your brand and campaign hashtags unique to your business and most importantly specific to your brand.
This hashtag strategy is focused on using strong and popular hashtags that are currently being used by large numbers of the social media population. These “trending” hashtags will enable you and your brand to reach a increased variety of consumers. These consumers can be reach more easily due to the popularity of the hashtag being used. For example, if you post a #TBT (Throwback Thursday) post of the company, employee, or your family, this will increase exposure because of the trending aspect of the popular #TBT hashtag.
This hashtag strategy is focused on emphasizing the content or keywords within your posts. This will reinforce the theme and topic of your social media post. Content hashtags can improve the SEO of your posts. Common content hashtags are based on the #product being described in the post, #lifestyle that is being communicated about your brand or even the industry in which you operate, #event something that is happening within your community or company, #location talking about local news.
#ABT…Always Be Trending