I hope everyone had a wonderful holiday season. As we close out 2013, and we look forward to 2014, we start to anticipate the changes that will take place throughout Internet marketing. Although you may or probably have your 2014 marketing budgets set up, you have already recognized that the Internet changes so quickly, and opportunities come and go so often that you have to have some flexibility in your marketing plan.
With that said, I want to touch on some interesting changes that the social media giant, Pinterest, has made and how you can use Pinterest for your small business marketing in 2014.
1. Pinterest is a social media site that relies heavily on images, but the text is just as important as the image you pin. Pinterest has a keyword search box, which users can enter text into. They can search for a pin, a board or a user. Therefore, the keywords you use for your Board names, board descriptions, pin descriptions and your profile are all very important if you are looking to use Pinterest as a business marketing tool.
2. Map Your Pins. If you have any pins that have any location, you can map your pins by adding a location to them…thus creating Place Pins. This gives users an idea of where your location is, if you have one.
3. Collaborate with others in your industry, or partner with other brands and businesses. You can manage Pinterest boards as a team and create twice the exposure. Find a business with a similar target market and consider collaborating on a Board together.
4. Be Strategic. Don’t just re-pin something without actually doing your research. There are spammers out there in Pinterest-world (believe it or not!) and not all pins lead to a informative and accurate website or pin. Make sure that if you re-pin a pin that you know where that pin is going. You do not want to be the one to lead your followers to a dead end. No one likes the bearer of bad news.
5. Organization is important. Your boards and your pins are not a free for all when you are using Pinterest as part of your marketing plan. As much as it is easier for your users to find what they are looking for, it is also easier for you to keep track of which pins are where so you can analyze which are getting more exposure or driving more traffic to your website or blog.