“A day without laughter is a day wasted.” ~Charlie Chaplin
The following article written by Amos Haffner speaks of many benefits of using humor in marketing.
http://tinyurl.com/mo2us5r (link to Amos Haffner article)
There is a scientific correlation between laughter and happiness due to the release of positive endorphins. Any successful business or brand should have their customers’ or clients’ happiness as their number one priority. Reaching that ultimate state of customer happiness is an ongoing scientific process. Before you are even able to tell your knee-slappingly funny joke or send out your most witty one liner, you must understand your audience.
You have to be able to understand the type of market you wish to reach. Think about it. You wouldn’t tell the same joke to your grandma as you would your brother…would you? If so, you have an awesomely hip grandma. However, in most cases those two “audiences” have a different sense of humor. Customer research and feedback is key to success in your “humor marketing” approach. This will ensure the most laughter (and best possible return on investment) out of every one liner or joke you communicate to your targeted customers.
Haffner speaks to the benefits of the positive outcomes of using humor in marketing. Through customer research, you can tailor your humor to become relatable to your audience. Anytime that your customer or target market is able to personally relate to your brand, your marketing effort is a success. Smart, audience-focused humor can also break the ice when meeting with a prospective client for the first time.
To get to your customers, sometimes you have to go through their funny bone. I know that joke was quite “humorous.” Well, aren’t we punny.
Here are some great commercials for your humor marketing inspiration: