Case Study: Walter Bauman Jewelers
Author: Guest Blogger Category: Marketing Case Studies Date: January 23, 2018
A local jewelry store located in Northern New Jersey, has been in business for more than 50 years. The founding family, known as an authority on jewelry and giftware in the region, has been involved in the jewelry business far longer, with roots tracing back as far as 1868, when ancestors opened up a wholesale watch and jewelry business in Pittsburgh, Pa. In 1960, they opened up their fine jewelry flagship store in West Orange, N.J., where it still operates today.
Paradigm Marketing and Design was hired in early 2017 to serve as the stores marketing department. They were seeking an individual or organization who would manage the marketing process and upper management to drive initiatives and campaigns. Their goal was to build better brand awareness, increase their digital footprint, increase foot traffic and drive new customer acquisition.
Taking Action: Developing Strategy and Creating Effective Outcomes
In an effort to streamline the company’s branding and design, Paradigm first updated the company’s website to a modern, responsive design that allows the user to browse and purchase jewelry items with ease.
With the updated website in place, Paradigm worked in partnership with the company to develop an online giveaway via social media, the goal of which was to capture contact information and create engagement with new prospects among its target audience.
As the company’s marketing partner, Paradigm also facilitates monthly strategic planning sessions and weekly calls with internal team members; provides strategy and development support; works to enhance the customer engagement process in social media initiatives and email marketing; creates and executes online campaigns and giveaways; and designs and manages customer surveys to generate consumer feedback.
Results through Innovation
The results have been immediate. In less than a year, Paradigm has successfully increased the company’s brand awareness and has executed multiple successful online marketing campaigns. In one instance, Paradigm collected 613 new email addresses from WBJ’s target audience in a single week through a social campaign. Then, leveraged those addresses toward a holiday promotion in which WBJ gained an additional 185 new customers due to a strategic combination of social, online and traditional marketing initiatives.