What Are Facebook Dynamic Creative Ads and How Can They Increase My Sales?

Author: Carolyn Menz Category: Social Media & Digital Date: January 15, 2020

What makes for a successful social media campaign? The obvious answer: one that builds brand awareness, brings leads into your funnel and drives sales. But how do you get to that point? How do you reach your audience in a way that is meaningful and compels them to take action? By knowing what works, what doesn’t and delivering an experience that resonates with your audience.

Enter: Facebook Dynamic Creative ads.

What is a Facebook Dynamic Creative ad?

Facebook Dynamic Creative ads are a newer Facebook feature that drastically simplifies the Facebook ad campaign process for advertisers, saving them time and money, while offering deeper insights into their digital ad performance. Previously, digital advertisers would spend hours creating different Facebook ad variations in order to test effectiveness within their audiences. With Facebook Dynamic Creative ads, all that manual, time-intensive leg work goes away. In its place: a fast, automated process that lets you test as many as 6000+ ad combinations (yes, 6,000!) for a level of insight into your campaigns that’s never been achievable.

Using algorithms and machine learning, the feature is designed to find the most engaging, relevant and effective combinations of creative for your audience. More to the point, Facebook Dynamic Creative ads let you test a variety of creative components across different audience segments to ensure you’re reaching the right audiences with the right digital ad design, cost-effectively and at-scale.

How do I Create a Facebook Dynamic Creative Ad?

In true Facebook fashion, the trend-setting social media platform has made the process very easy for users. In the Facebook Ads Manager, set your audience, placement and budget. Then input a range of components you’d like to use in your campaign—up to 10 images or videos, five body texts, five headlines, five call-to-action buttons, one URL and one display URL. Then, let Facebook do the rest. It really is that simple.

Facebook Dynamic Creative Best Practices

While the Facebook Dynamic Creative ads feature can save you time as you cost-effectively drive conversions for your campaigns, there’s a right way and wrong way to go about it. Here are a few best practices to keep in mind:

• Keep text short and to the point.
• Test different tones (direct and persuasive vs. softer and informational), but always stay on brand.
• Choose assets that make sense when combined.
• Use insights revealed from your Facebook Dynamic Creative ad campaigns to better understand your audience—who you’re reaching, what resonates with them, etc.
• Leverage insights gained from one campaign for future campaigns to cut costs. For example, if you see that some assets are performing well with a particular demographic, use that as your starting point for your next campaign to that demographic group.

Increasing Conversions with Facebook Dynamic Creative: Results That Drive Sales

With a clear picture of how Facebook dynamic creative ads work, let’s answer the burning question: how exactly can this feature drive sales for my organization?

It’s all about connecting with your audience in a meaningful way.

Effective marketing is never one-size-fits-all. The more you can personalize your message to your audience, the greater your chances of forming connections that drive conversions, traffic, views, reach, brand awareness—and ultimately, sales. Facebook Dynamic Creative ads help you deliver a powerful marketing experience that compels your audience to take action—with very little effort on your part. To incorporate Facebook Dynamic Creative ads into your marketing strategy, contact Paradigm Marketing and Design to get started.