When you’ve decided to start your own business, whether it is a corporation, an LLC, a brand, a location, an app, a website…whatever it is…one of the first actions entrepreneurs take is to come up with a name for their company.
But, what’s in a logo?
For starters, we suggest you have a logo to begin with. Yes, a logos incredibly important! When we design a logo, we ask that our clients consider color, font and shape. This is important to your design and your brand. All of these features affect how customers will view your business. The logo is considered the base for your brand. Everything stems from this. Your website, marketing materials and creative designs will have a sense of consistency taking your logo into consideration.
A great logo is unique.
You don’t want to copy someone else’s logo. Not only can it confuse consumers, but think about how unoriginal that is. It won’t show off your skills, creativity or uniqueness to the world. Have you ever seen the Louisiana State University and Tennessee State University logos? Someone please explain that to me!!
A great logo is adaptable.
You should make sure that your logo can be used across the web, print materials, television (possibly), business cards or billboards. You want to ensure it has the flexibility to be big or small without losing detail or seeming too crowded. You also want it to look good in Black and White as well as color (unless you chose a gray scale / B&W logo to begin with).
A great logo is appropriate to your brand.
Just because a design seems cool, doesn’t mean you should make it your logo. Does it have any meaning to your business or industry? Who is your target audience and will they “get it” when they see your business’s logo? Does it match the industry and the customers in it? Is it for kids or adults? Are they lawyers or clowns? Think about it.
A great logo is timeless – and location-less.
Unless your business has zero intention of ever leaving the city or state in which you reside (an example: the San Diego Sports Commission), then you should not only have a timeless logo, but a location-less one as well. Give yourself the opportunity to grow for years to come and expansive places, whether within your city, state, country or galaxy (hey, you never know!).
Have you seen our collection of logo designs we have designed for clients over the years? If you have any questions, or are interested in learning more about designing your logo, feel free to reach out here.