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Our Team

  • Paradigm Marketing and Design
    Rachel Durkan
    President & Founder
  • Paradigm Marketing and Design
    Carolyn Menz
    COO, Group Account Supervisor & Senior Marketing Strategist
  • Paradigm Marketing and Design
    Vicki Harte
    Director of Client Engagement
  • Paradigm Marketing and Design
    Michael Scorcia
    Lead Web Developer
  • Paradigm Marketing and Design
    Sarah Thompson
    Senior Marketing Strategist
  • Paradigm Marketing and Design
    Kaitlyn Wilcoxson
    Marketing Strategist
  • Paradigm Marketing and Design
    Kristen Carter
    Account Manager
  • Paradigm Marketing and Design
    Rennica Johnson
    Marketing & Project Coordinator
  • Paradigm Marketing and Design
    Casey Masterson
    Graphic Designer
  • Paradigm Marketing and Design
    Chloé Lyden
    Marketing Coordinator
  • Paradigm Marketing and Design
    Krystal Soares
    Marketing & Project Coordinator
  • Paradigm Marketing and Design
    Kacey Waleski
    Project Assistant
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Rachel Durkan
President & Founder

Paradigm Marketing and Design

RACHEL DURKAN, Founder & President

rjdurkan@paradigm-md.com  Link

Our organization is founded upon the ideals of teamwork, collaboration and success. When I first started this company nearly a decade ago, I had firsthand knowledge of coding, design, and marketing, all of which I was able to pull from my educational background (I earned a bachelor’s degree in marketing and an MBA from Fairleigh Dickinson University, and ultimately went back to school to gain multiple certifications in web and graphic design). My diverse expertise gave me a unique understanding of how every piece of the marketing puzzle should fit together to achieve long-term success. But in those beginning stages, I wore a lot of hats – lead web developer, designer, marketing strategist, project manager, sales person, administrator, etc. – and I quickly realized that if I continued to wear all of those hats, I would be pretty good at a lot of things, but never really good at any one thing. Instead, I decided that I wanted to build a company where each role was filled by someone who was really good at that one thing. As it turns out, my teambuilding skills are greater than I initially realized. I am incredibly proud of the award-winning team we have built here at Paradigm. Each team member brings a different unique skill that supports our long-term vision and provides greater value to the team and our clients. I have always believed that I am a partner to my client, and I take their success and obstacles very personally.  As we have grown, each team member shares my deep rooted vested interest in client satisfaction. Together, we work in lockstep with our clients to achieve long term business goals.

As President of Paradigm Marketing & Design, I am responsible for the development of our long-term growth strategy. I work to identify where the organization is headed and then ensure we have the proper resources in places to get us there. I also believe in supporting my team to help them achieve their professional goals as they work to provide the highest quality to our clients. It is our company-wide goal to ensure that every client is 110% satisfied with the work we are doing; and if they’re not, we’ll find a way to make sure we fix that.

It’s also incredibly important to me that my team members are as happy as our clients. I want them to enjoy what they do so that the pride they bring to their work is carried over to our collective success. By cultivating a culture of entrepreneurship, our team is able to uphold our company values: taking a vested interest in our clients’ success; supporting our team members in all things; and striving for excellence in everything we do.

Over the last several years, Paradigm has earned several awards and distinctions, most notably the 2017 Small Business of the Year award, given by the Morris County Chamber of Commerce. I’ve also been recognized personally as a 2017 Tribute to Women honoree by the Boy Scouts of America; a Top 25 Leading Women Entrepreneur for 2017; and a Top 40 Under 40 Marketing/Communications Professional by the NJ Ad Club.

 

 

Education:

Fairleigh Dickinson University, BA Marketing

Fairleigh Dickinson University, MBA

Personal Fact:

Rachel has a personal travel goal to visit every continent. She has currently been to North America, Asia, Africa, and Europe.

Favorite Quote:

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou

Carolyn Menz
COO, Group Account Supervisor & Senior Marketing Strategist

Paradigm Marketing and Design

Carolyn Menz, Chief Operating Officer & Senior Marketing Strategist

cmenz@paradigm-md.com  Link

My love of math and penchant for solving equations makes me a unique asset in the marketing sphere. I’m a critical thinker with the ability to adapt on the fly, and my academic background – I majored in mathematics and minored in economics as an undergrad at Smith College and earned my master’s degree in e-commerce at Carnegie Mellon University ­­­– has given me the skills I need to effectively translate a client’s long-term business goals into a cohesive marketing strategy. Although the two may seem unrelated, marketing draws upon both creativity and an ability to analyze metrics, and I possess both sets of skills. I can develop a plan, oversee the execution of that plan, and then measure its results and adjust accordingly.

I work to meet my clients’ long-term business goals by establishing short- and mid-term marketing objectives and then collaborating with business and operations professionals to carry out a defined strategy in line with those goals. What my analytical background has given me is the ability to effectively analyze data, which has proven to be a huge asset when faced with logical decision-making opportunities.

As COO & Senior Marketing Strategist at Paradigm, I lead our team in establishing a partnership with each of our clients, as we work to serve as or supplement their existing marketing departments. My role is to establish each client’s marketing strategy and then coordinate with both teams – Paradigm’s and the client’s – to ensure that strategy is executed effectively. I also oversee each and every website project that Paradigm produces. At Paradigm, we believe that every website has a purpose, and I make it my mission to ensure that each site we create is built to serve as a compelling marketing tool that aligns with the client’s overall marketing and business objectives. I make sure that each website strategy is purposeful in supporting our clients’ long-term marketing goals.

 

Education:

Carnegie Mellon University, Master’s Degree in Electronic Commerce
Smith College, BA in Mathematics

Personal Fact:

Carolyn grew up in a very small town with no stop lights!

Favorite Quote:

“A goal without a plan is just a wish.”
-Theodore Roosevelt

Vicki Harte
Director of Client Engagement

Paradigm Marketing and Design

Vicki Harte, Director of Client Engagement

vharte@paradigm-md.com

I love working a room—but not in the traditional sense. For me, it’s all about meeting people, learning what makes them tick and educating them. I don’t sell; I help people become astute decision makers of marketing services that solve their problems—whether it serves me or not.

I am a well-connected networker with a keen awareness of brand development and messaging. Relationship-building is in my blood; it fuels my fire. I have made a successful career helping small and mid-size businesses demystify marketing and crystallize their objectives through relationships built on trust and integrity.

As Director of Client Engagement at Paradigm, I am responsible for building client relationships and identifying new business opportunities. As the external face of the Paradigm brand, I build authentic relationships with business professionals, while representing Paradigm as strategic partner that helps them achieve a more marketing-savvy approach to driving business growth.

Education:

Kean University, BS in Management Science and BS in Business Management

Personal Fact:

I once rode my bike from Boston to New York on a second-hand bike I purchased the day after I signed up for the 275-mile challenge.

Favorite Quote:

“Be the change you want to see in the world”
– Gandhi

Michael Scorcia
Lead Web Developer

Paradigm Marketing and Design

Michael Scorcia, Lead Web Developer

mscorcia@paradigm-md.com  Link

To see success as a web developer, you’ve got to be technically minded and a people person, and luckily for me, I’m both of those things. My degree in multimedia has set me up for success in the technical side of my career – giving me an understanding and appreciation for everything from web and graphic design to photography and videography. More innate to my personality is my eagerness to be a team player and my desire to help my team flourish.

As the Lead Web Developer at Paradigm Marketing & Design, it is my responsibility to ensure that every website we create is running optimally and is updated and secure. No marketing campaign is complete without a functioning website, digital ad or graphic design so it is up to me and my expertise to ensure that our clients’ most valuable tools are operating flawlessly, always.

 

Education:

Humber College, BA Multimedia Design

Personal Fact:

Mike has Toronto Blue Jays season tickets and is a huge baseball fan.

Favorite Quote:

“There may be people who have more talent than you, but there’s no excuse for anyone to work harder than you do – and I believe that.”
– Derek Jeter

Sarah Thompson
Senior Marketing Strategist

Paradigm Marketing and Design

Sarah Thompson, Senior Marketing Strategist

sthompson@paradigm-md.com  Link

As a competitive swimmer growing up and a marathon runner now, I’ve always been results-focused – reaching a time goal, and then figuring out what my next goal is and how I’m going to get there. The same thing excites me about marketing. There’s nothing more rewarding than seeing an increase in revenue, hearing consumers raving about the product you’ve worked on, or witnessing a happy client because of the results your marketing has driven.

Marketing first piqued my interest at university when, for my dissertation, I chose to study, “From a Yuppy Status Symbol to a Daily Essential, Why Has the Mobile Phone Become an Indispensable Part of Our Lives?” The product and consumer journey fascinated me, and I had (and still have) a yearning to understand target audiences, cultural, sociological and technological impacts, and the reasons why people buy the things they do. It made sense to seek a career in marketing, and in my first position in my hometown of Cambridge, England, I was fortunate enough to pursue my passion further after receiving a sponsorship from the company to obtain a professional marketing diploma.

Over the years, I’ve gained experience with just about everything that falls under the marketing remit – at both startups and large organizations, and even as a freelance consultant – targeting B2B and B2C in the media, tech, travel, professional services and events industries. With this breadth of marketing experience, I have mastered what it takes to build a marketing strategy, including executing the plan and measuring results, and being able to pivot at a rapid rate.

Now, as Senior Marketing Strategist at Paradigm Marketing and Design, I’m able to apply my marketing experience to helping clients meet and exceed their desired results. I offer unique insights into our clients’ marketing strategies by helping them identify where there might be gaps or opportunities for growth, with a clear focus on increasing revenue and profits.

 

Education:

Loughborough University, Bachelor of Science (Honors) in Sociology
Cambridge Marketing College, Chartered Institute of Marketing Postgraduate Degree

Personal Fact:

Sarah has run eight marathons and is in pursuit of the Abbott World Marathon Majors, a series of six of the most renowned marathons in the world. With London, Berlin, Chicago and NYC under her belt, she has just Boston (which she’s qualified for in 2021) and Tokyo left to go.

Favorite Quote:

“We cannot stay home all our lives, we must present ourselves to the world and we must look upon it as an adventure.”
-Beatrix Potter

Kaitlyn Wilcoxson
Marketing Strategist

Paradigm Marketing and Design

Kaitlyn Wilcoxson, Marketing Strategist

kwilcoxson@paradigm-md.com  Link

When you love what you do, your work comes easy – and that’s especially true for me. I have a real passion for marketing and digital communications, and my penchant for learning means I’ve always got my finger on the pulse of the industry. My education began with dual degrees in Digital Communications and Business Administration from Lebanon Valley College – where I soaked up the ins and outs of digital marketing, social media, e-commerce, business technology and so much more – and has continued on out here in the “real world.”

While my digital marketing and social media background is most relevant to my job today, it is my web and graphic design experience that has given me the greatest advantage in my role as a Marketing Coordinator for Paradigm Marketing & Design. That part of my education has helped me understand what is possible within a website design and allows me to ensure that our graphic designs support our clients’ overall marketing goals.

As a Marketing Strategist, I am responsible for supporting the digital and social media marketing teams in all efforts, including social media execution, engagement and planning; email marketing execution; and strategic planning support. I also work closely alongside our clients to ensure that all of their goals are met through the proper implementation of our strategic plans.

 

Education:

Bachelors of Science in Business Administration and Bachelors of Science in Digital Communications

Personal Fact:

Kaitlyn can do a back flip on the ground or while being thrown in the air!

Favorite Quote:

“Success is a journey, not a destination.”

Kristen Carter
Account Manager

Paradigm Marketing and Design

Kristen Carter, Account Manager

kcarter@paradigm-md.com  Link

I was meant to be a marketer. I often find myself so in tune with the industry that I can foresee what’s coming next – whether it’s predicting trends or anticipating and addressing a hiccup on a project before it occurs. I think critically and strategically in every situation and am committed to finding the newest and best solutions to any challenge.

My educational background in communications, marketing and business administration has proven to be the perfect complement to my innate organizational and interpersonal communication skills. I excel in a competitive team environment, and I thrive on developing strong working relationships with my clients. I believe collaboration and communication between client and agency teams are essential to achieving client satisfaction. On the technical side, my expert knowledge of social media marketing tools and web development programs has become a major asset in my career. The combination of my technical expertise and communications background ensures that even the most complex obstacles are addressed, resolved and communicated efficiently.

As Account Manager at Paradigm, I take a holistic approach to ensuring client satisfaction. I manage our clients’ expectations throughout the entire web development process and balance their needs with realistic, functional solutions. I also coordinate all communication between the client and our internal team to ensure each project stays on track and within deadline. At the beginning of each project, I develop custom, brand-specific website design concepts; and as the project progresses, I am responsible for implementing and testing website functionality from both a user and brand perspective. I even train our clients on how to navigate the WordPress platform once their new site has launched.

 

 

Education:

Bryant University, BA Communications

Personal Fact:

Kristen was a NCAA Division 1 champion athlete in softball. Her goal is to travel to all 50 states in the near future. To date she has visited 30. Only 20 to go!

Favorite Quote:

“Today I shall behave, as if this is the day I will be remembered.”
-Dr. Seuss

Rennica Johnson
Marketing & Project Coordinator

Paradigm Marketing and Design

Rennica Johnson, Marketing & Project Coordinator

rjohnson@paradigm-md.com  Link

Thinking outside the box is my specialty. Throw any sort of challenge at me, and I’ll analyze it from all perspectives before offering an innovative solution. Thanks in part to my educational background in comparative literature – the study of the relationship between literature and cultural expression – I’ve mastered the art of thinking beyond boundaries and have been successful in translating that skill into my professional role as a marketer.

As a Project Assistant at Paradigm Marketing & Design, I work alongside the web development team to ensure quality and accuracy across all website projects. I am the last line of defense before a project goes live. By combining my ability to think critically with my keen attention to detail, careful organization skills and unwavering patience, there’s nothing that leaves my desk unresolved.

I take immense pride in making sure our clients and their websites are always represented in the best light – whether it’s confirming their sites are up-to-date and rendering properly across all browsers and devices, or simply providing general assistance to my colleagues.

Education:

Binghamton University, BA Comparative Literature

Personal Fact:

Outside of her marketing/design career, Rennica is an avid martial artist and kickboxing instructor. She tries to find a way to work the phrase, “marketing that packs a punch” into any proposal she creates.

Favorite Quote:

“The world is before you, and you need not take it or leave it as it was when you came in.”

James Baldwin

Casey Masterson
Graphic Designer

Paradigm Marketing and Design

Casey Masterson, Graphic Designer

I’ve got a highly creative mind and I’m also extremely organized – a rare combination in an artist. I’m also highly motivated, which has translated not only into managing a successful graphic design strategy for my clients, but also running marathons. I’m always in motion.

My artistic skillset goes way beyond Adobe Creative Suite. I have an extensive background in fine art and photography and can create traditional freehand renderings in an array of mediums, including charcoal, graphite and pastel – all of which gives me the ability to approach my clients’ graphic design projects from a unique perspective that’s not typically seen in the marketing industry.

As a Graphic Designer at Paradigm Marketing & Design, I am responsible for both creating and maintaining client brands. I work to develop visually appealing assets that complement the message our clients are striving to deliver to their customers, and I produce imagery that is a hybrid of form and function. My work is beautiful, but even more than that, it’s functional. Everything I create is purposefully designed to advance our clients’ marketing goals.

Education:

Savannah College of Art & Design, Undergraduate

School of Visual Arts, BFA

Personal Fact:

Casey has run 10 marathons in 10 different states, with a goal of running 26 in my lifetime. Currently he is working on his first children’s book.

Favorite Quote:

“When you get to a fork in the road, take it.”
-Yogi Berra

Chloé Lyden
Marketing Coordinator

Paradigm Marketing and Design

Chloé Lyden, Marketing Coordinator

clyden@paradigm-md.com

Marketing lights a fire beneath me. I have a passion for creativity and a drive to help others, which – coupled with my study of multimedia and graphic design at Jacksonville University – has helped me establish a solid background in developing and organizing marketing content. My design experience, in particular, gives me a leg up in the industry: Having a creative mindset and the ability to properly execute a client’s vision spurs my own confidence in the work I do.

Throughout my marketing and communications experiences, I have worked to develop effective communication skills to better engage with team members and clients. In my current role as a Marketing Coordinator for Paradigm Marketing and Design, I work diligently and closely with clients to meet their goals and expectations. I believe that with an open mind and willingness to learn, success is found.

Education:

Jacksonville University, BA in Communications

Personal Fact:

Chloé grew up playing boys ice hockey.

Favorite Quote:

“If anything is worth doing, do it with all your heart.”

Buddha

Krystal Soares
Marketing & Project Coordinator

Paradigm Marketing and Design

Krystal Soares, Marketing & Project Coordinator

ksoares@paradigm-md.com

Author Bob Goff has been quoted as saying, “We are all rough drafts of the people we’re becoming,” and that has truly resonated with me. Although it has taken me some time to get here, my career journey has finally led me to where I’m supposed to be: working as a marketing professional and doing work that really excites me. I get great joy out of helping clients put their best foot forward for the world to see.

As Marketing & Project Coordinator for Paradigm Marketing and Design, I work with both our marketing and web development teams. On the marketing side, I support the team in all efforts, including social media execution, engagement, and planning; email marketing execution; and strategic planning support. As part of the web development team, I help to ensure quality and accuracy across all website projects.

There is one particular lesson, which I have learned through my hobby of thrifting, that I find myself applying to much of my work at Paradigm: With just the right amount of polish, and given the proper platform, every story can shine.

Education:

Brookdale Community College, AA in Liberal Arts

Personal Fact:

I love to thrift shop! I have been able to decorate most of my home with items I have found at the thrift store. I love the feeling of finding a great piece with lots of history and half the price!

Favorite Quote:

“We are all rough drafts of the people we’re becoming.”

Bob Goff

Kacey Waleski
Project Assistant

Paradigm Marketing and Design

Kacey Waleski, Project Assistant

kwaleski@paradigm-md.com  Link

I’d consider myself a go-getter: I’m always on the lookout for new projects and interesting opportunities that I can turn into knowledge and growth. In particular, I like exploring new content strategies and helping brands build their stories. My background is indicative of this, as I’ve often found myself delving into creative, written digital content while also developing and analyzing media programming.

It is thanks, in part, to my Economics and English educations that I am able to not only dabble so seamlessly between practices, but also to pursue my passions within my professional career. The economic side allows me to analyze and predict market changes while the English side helps me resolve results and strategies.

At Paradigm, I am able to explore, learn and develop my passion for digital content, strategy and marketing. As a Project Assistant, I am responsible for content organization and implementation, as well as site development and analysis. In this role, I also have the opportunity to expand my problem solving and critical thinking skills while learning new development techniques. The never-ending adaptation of skills under my belt is a staple of my success.

Education:

Economics Major, English Minor from Dickinson College

Personal Fact:

Kacey lived in Copenhagen, Denmark for a bit!

Favorite Quote:

“Success is liking yourself, liking what you do and liking how you do it.” – Maya Angelou

Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995