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Our Team

  • Paradigm Marketing and Design
    Rachel Durkan
    President & Founder
  • Paradigm Marketing and Design
    Carolyn Menz
    Account Group Supervisor & Senior Marketing Strategist
  • Paradigm Marketing and Design
    Michael Scorcia
    Lead Web Developer
  • Paradigm Marketing and Design
    Eileen Boh
    Account Executive & Digital Marketing Strategist
  • Paradigm Marketing and Design
    Kristen Carter
    Project Manager
  • Paradigm Marketing and Design
    Kaitlyn Partington
    Marketing Coordinator
  • Paradigm Marketing and Design
    Rennica Johnson
    Project Assistant
  • Paradigm Marketing and Design
    Casey Masterson
    Graphic Designer
  • Paradigm Marketing and Design
    Kristen Czerepusko
    Marketing Assistant
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Rachel Durkan
President & Founder

Paradigm Marketing and Design

RACHEL DURKAN, Founder & President

rjdurkan@paradigm-md.com  Link

Our organization is founded upon the ideals of teamwork, collaboration and success. When I first started this company nearly a decade ago, I had firsthand knowledge of coding, design, and marketing, all of which I was able to pull from my educational background (I earned a bachelor’s degree in marketing and an MBA from Fairleigh Dickinson University, and ultimately went back to school to gain multiple certifications in web and graphic design). My diverse expertise gave me a unique understanding of how every piece of the marketing puzzle should fit together to achieve long-term success. But in those beginning stages, I wore a lot of hats – lead web developer, designer, marketing strategist, project manager, sales person, administrator, etc. – and I quickly realized that if I continued to wear all of those hats, I would be pretty good at a lot of things, but never really good at any one thing. Instead, I decided that I wanted to build a company where each role was filled by someone who was really good at that one thing. As it turns out, my teambuilding skills are greater than I initially realized. I am incredibly proud of the award-winning team we have built here at Paradigm. Each team member brings a different unique skill that supports our long-term vision and provides greater value to the team and our clients. I have always believed that I am a partner to my client, and I take their success and obstacles very personally.  As we have grown, each team member shares my deep rooted vested interest in client satisfaction. Together, we work in lockstep with our clients to achieve long term business goals.

As President of Paradigm Marketing & Design, I am responsible for the development of our long-term growth strategy. I work to identify where the organization is headed and then ensure we have the proper resources in places to get us there. I also believe in supporting my team to help them achieve their professional goals as they work to provide the highest quality to our clients. It is our company-wide goal to ensure that every client is 110% satisfied with the work we are doing; and if they’re not, we’ll find a way to make sure we fix that.

It’s also incredibly important to me that my team members are as happy as our clients. I want them to enjoy what they do so that the pride they bring to their work is carried over to our collective success. By cultivating a culture of entrepreneurship, our team is able to uphold our company values: taking a vested interest in our clients’ success; supporting our team members in all things; and striving for excellence in everything we do.

Over the last several years, Paradigm has earned several awards and distinctions, most notably the 2017 Small Business of the Year award, given by the Morris County Chamber of Commerce. I’ve also been recognized personally as a 2017 Tribute to Women honoree by the Boy Scouts of America; a Top 25 Leading Women Entrepreneur for 2017; and a Top 40 Under 40 Marketing/Communications Professional by the NJ Ad Club.

 

 

Education:

Fairleigh Dickinson University, BA Marketing

Fairleigh Dickinson University, MBA

Personal Fact:

Rachel has a personal travel goal to visit every continent. She has currently been to North America, Asia, Africa, and Europe.

Favorite Quote:

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou

Carolyn Menz
Account Group Supervisor & Senior Marketing Strategist

Paradigm Marketing and Design

Carolyn Menz, Account Group Supervisor & Senior Marketing Strategist

cmenz@paradigm-md.com  Link

My love of math and penchant for solving equations makes me a unique asset in the marketing sphere. I’m a critical thinker with the ability to adapt on the fly, and my academic background – I majored in mathematics and minored in economics as an undergrad at Smith College and earned my master’s degree in e-commerce at Carnegie Mellon University ­­­– has given me the skills I need to effectively translate a client’s long-term business goals into a cohesive marketing strategy. Although the two may seem unrelated, marketing draws upon both creativity and an ability to analyze metrics, and I possess both sets of skills. I can develop a plan, oversee the execution of that plan, and then measure its results and adjust accordingly.

I work to meet my clients’ long-term business goals by establishing short- and mid-term marketing objectives and then collaborating with business and operations professionals to carry out a defined strategy in line with those goals. What my analytical background has given me is the ability to effectively analyze data, which has proven to be a huge asset when faced with logical decision-making opportunities.

As Account Group Supervisor & Senior Marketing Strategist at Paradigm, I lead our team in establishing a partnership with each of our clients, as we work to serve as or supplement their existing marketing departments. My role is to establish each client’s marketing strategy and then coordinate with both teams – Paradigm’s and the client’s – to ensure that strategy is executed effectively. I also oversee each and every website project that Paradigm produces. At Paradigm, we believe that every website has a purpose, and I make it my mission to ensure that each site we create is built to serve as a compelling marketing tool that aligns with the client’s overall marketing and business objectives. I make sure that each website strategy is purposeful in supporting our clients’ long-term marketing goals.

 

Education:

Carnegie Mellon University, Master’s Degree in Electronic Commerce
Smith College, BA in Mathematics

Personal Fact:

Carolyn grew up in a very small town with no stop lights!

Favorite Quote:

“A goal without a plan is just a wish.”
-Theodore Roosevelt

Michael Scorcia
Lead Web Developer

Paradigm Marketing and Design

Michael Scorcia, Lead Web Developer

mscorcia@paradigm-md.com  Link

To see success as a web developer, you’ve got to be technically minded and a people person, and luckily for me, I’m both of those things. My degree in multimedia has set me up for success in the technical side of my career – giving me an understanding and appreciation for everything from web and graphic design to photography and videography. More innate to my personality is my eagerness to be a team player and my desire to help my team flourish.

As the Lead Web Developer at Paradigm Marketing & Design, it is my responsibility to ensure that every website we create is running optimally and is updated and secure. No marketing campaign is complete without a functioning website, digital ad or graphic design so it is up to me and my expertise to ensure that our clients’ most valuable tools are operating flawlessly, always.

 

Education:

Humber College, BA Multimedia Design

Personal Fact:

Mike has Toronto Blue Jays season tickets and is a huge baseball fan.

Favorite Quote:

“There may be people who have more talent than you, but there’s no excuse for anyone to work harder than you do – and I believe that.”
– Derek Jeter

Eileen Boh
Account Executive & Digital Marketing Strategist

Paradigm Marketing and Design

Eileen Boh, Account Executive & Digital Marketing Strategist

eboh@paradigm-md.com  Link

Organization is in my blood. In fact, I thrive on it. I’m laser focused and known around the office for my impeccably organized client folders. I’m also a world class multitasker, which translates into the ability to simultaneously handle multiple marketing activities that work together in lockstep to help our clients achieve their long-term goals.

Although much of my professional experience is in the marketing sphere – both traditional and event marketing in the retail, nonprofit, consumer services, technology and professional sports industries – my educational background is a bit more diverse. I majored in engineering psychology (the study of the relationship between humans and machines) at Tufts University and earned my MBA from San Diego State University. My background, combined with my entrepreneurial spirit, has helped me earn my reputation as a digital marketing pro. Among my proudest accomplishments has been my success in growing the social media department at Paradigm Marketing & Design by establishing hugely successful policies and procedures that allow us to more effectively encourage growth and provide value to our clients.

In my role as Account Executive & Digital Marketing Strategist at Paradigm, I am chiefly responsible for establishing our clients’ long-term business goals – a task that plays into another passion of mine: helping businesses succeed. I work alongside our internal team to encourage a sense of partnership with our clients, and together we tap into a variety of digital marketing techniques to help those clients define and carry out a strategy that establishes short- and mid-term marketing goals, and ultimately leads to achieving long-term success.

 

 

Education:

Tufts University, B.S. in Engineering Psychology

San Diego State University, MBA

Bergen Community College, Certificate in Social Media

Hootsuite, Advanced Social Media Certification

Personal Fact:

Eileen enjoys sewing in her free time.

Favorite Quote:

“Go confidently in the direction of your dreams. Live the life you have imagined.”

Kristen Carter
Project Manager

Paradigm Marketing and Design

Kristen Carter, Project Manager

kcarter@paradigm-md.com  Link

I was meant to be a marketer. I often find myself so in tune with the industry that I can foresee what’s coming next – whether it’s predicting trends or anticipating and addressing a hiccup on a project before it occurs. I think critically and strategically in every situation and am committed to finding the newest and best solutions to any challenge.

My educational background in communications, marketing and business administration has proven to be the perfect complement to my innate organizational and interpersonal communication skills. I excel in a competitive team environment, and I thrive on developing strong working relationships with my clients. I believe collaboration and communication between client and agency teams are essential to achieving client satisfaction. On the technical side, my expert knowledge of social media marketing tools and web development programs has become a major asset in my career. The combination of my technical expertise and communications background ensures that even the most complex obstacles are addressed, resolved and communicated efficiently.

As Project Manager at Paradigm, I take a holistic approach to ensuring client satisfaction. I manage our clients’ expectations throughout the entire web development process and balance their needs with realistic, functional solutions. I also coordinate all communication between the client and our internal team to ensure each project stays on track and within deadline. At the beginning of each project, I develop custom, brand-specific website design concepts; and as the project progresses, I am responsible for implementing and testing website functionality from both a user and brand perspective. I even train our clients on how to navigate the WordPress platform once their new site has launched.

 

 

Education:

Bryant University, BA Communications

Personal Fact:

Kristen was a NCAA Division 1 champion athlete in softball. Her goal is to travel to all 50 states in the near future. To date she has visited 30. Only 20 to go!

Favorite Quote:

“The question isn’t who is going to let me; it’s who is going to stop me!”
-Ayn Rand

Kaitlyn Partington
Marketing Coordinator

Paradigm Marketing and Design

Kaitlyn Partington, Marketing Coordinator

kpartington@paradigm-md.com  Link

When you love what you do, your work comes easy – and that’s especially true for me. I have a real passion for marketing and digital communications, and my penchant for learning means I’ve always got my finger on the pulse of the industry. My education began with dual degrees in Digital Communications and Business Administration from Lebanon Valley College – where I soaked up the ins and outs of digital marketing, social media, e-commerce, business technology and so much more – and has continued on out here in the “real world.”

While my digital marketing and social media background is most relevant to my job today, it is my web and graphic design experience that has given me the greatest advantage in my role as a Marketing Coordinator for Paradigm Marketing & Design. That part of my education has helped me understand what is possible within a website design and allows me to ensure that our graphic designs support our clients’ overall marketing goals.

As a Marketing Coordinaror, I am responsible for supporting the digital and social media marketing teams in all efforts, including social media execution, engagement and planning; email marketing execution; and strategic planning support. I also work closely alongside our clients to ensure that all of their goals are met through the proper implementation of our strategic plans.

 

Education:

Bachelors of Science in Business Administration and Bachelors of Science in Digital Communications

Personal Fact:

Kaitlyn can do a back flip on the ground or while being thrown in the air!

Favorite Quote:

“Success is a journey, not a destination.”

Rennica Johnson
Project Assistant

Paradigm Marketing and Design

Rennica Johnson, Project Assistant

rjohnson@paradigm-md.com  Link

Thinking outside the box is my specialty. Throw any sort of challenge at me, and I’ll analyze it from all perspectives before offering an innovative solution. Thanks in part to my educational background in comparative literature – the study of the relationship between literature and cultural expression – I’ve mastered the art of thinking beyond boundaries and have been successful in translating that skill into my professional role as a marketer.

As a Project Assistant at Paradigm Marketing & Design, I work alongside the web development team to ensure quality and accuracy across all website projects. I am the last line of defense before a project goes live. By combining my ability to think critically with my keen attention to detail, careful organization skills and unwavering patience, there’s nothing that leaves my desk unresolved.

I take immense pride in making sure our clients and their websites are always represented in the best light – whether it’s confirming their sites are up-to-date and rendering properly across all browsers and devices, or simply providing general assistance to my colleagues.

Education:

Binghamton University, BA Comparative Literature

Personal Fact:

Outside of her marketing/design career, Rennica is an avid martial artist and kickboxing instructor. She tries to find a way to work the phrase, “marketing that packs a punch” into any proposal she creates.

Favorite Quote:

“The world is before you, and you need not take it or leave it as it was when you came in.”

James Baldwin

Casey Masterson
Graphic Designer

Paradigm Marketing and Design

Casey Masterson, Graphic Designer

I’ve got a highly creative mind and I’m also extremely organized – a rare combination in an artist. I’m also highly motivated, which has translated not only into managing a successful graphic design strategy for my clients, but also running marathons. I’m always in motion.

My artistic skillset goes way beyond Adobe Creative Suite. I have an extensive background in fine art and photography and can create traditional freehand renderings in an array of mediums, including charcoal, graphite and pastel – all of which gives me the ability to approach my clients’ graphic design projects from a unique perspective that’s not typically seen in the marketing industry.

As a Graphic Designer at Paradigm Marketing & Design, I am responsible for both creating and maintaining client brands. I work to develop visually appealing assets that complement the message our clients are striving to deliver to their customers, and I produce imagery that is a hybrid of form and function. My work is beautiful, but even more than that, it’s functional. Everything I create is purposefully designed to advance our clients’ marketing goals.

Education:

Savannah College of Art & Design, Undergraduate

School of Visual Arts, BFA

Personal Fact:

Casey has run 10 marathons in 10 different states, with a goal of running 26 in my lifetime. Currently he is working on his first children’s book.

Favorite Quote:

“When you get to a fork in the road, take it.”
-Yogi Berra

Kristen Czerepusko
Marketing Assistant

Paradigm Marketing and Design

Kristen Czerepusko, Marketing Assistant

kczerepusko@paradigm-md.com  Link

I’ve always been told I have an eye for detail and I am known to be extremely organized as well as a great multi-tasker. My ongoing desire for success and learning has lead me to my current position today here at Paradigm Marketing & Design as a Marketing Assistant. I’ll be honest in mentioning that I did not always know what I wanted to do when I grew up–but I knew I wanted to do something I loved. On my journey as a first-generation college student, I knew I needed to make my family proud and make something of myself. Through my experience at Seton Hall University, I was able to realize that marketing and digital advertising could be more than a passion, but rather the start of my career.

As a millennial, social media and digital advertising has been a very prominent aspect for much of the entirety of my life. The possibilities within this new era of digital marketing are endless and exponentially growing. The creativity, as well as the personalization and customization of each individual post, is what automatically drew me into my pursuit of a career in marketing.

As Marketing Assistant, I am responsible for supporting our social media and digital marketing team, while also working diligently and closely with clients to meet their goals and expectations.

Education:

Seton Hall University, BS in Marketing

Personal Fact:

Kristen enjoys reading Harry Potter on her free time and loves watching horror movies.

Favorite Quote:

“Nothing is impossible, the word itself says ‘I’m possible.'”

Audrey Hepburn

Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995