Our organization is founded upon the ideals of teamwork, collaboration and success. When I first started this company nearly a decade ago, I had firsthand knowledge of coding, design, and marketing, all of which I was able to pull from my educational background (I earned a bachelor’s degree in marketing and an MBA from Fairleigh Dickinson University, and ultimately went back to school to gain multiple certifications in web and graphic design). My diverse expertise gave me a unique understanding of how every piece of the marketing puzzle should fit together to achieve long-term success. But in those beginning stages, I wore a lot of hats – lead web developer, designer, marketing strategist, project manager, sales person, administrator, etc. – and I quickly realized that if I continued to wear all of those hats, I would be pretty good at a lot of things, but never really good at any one thing. Instead, I decided that I wanted to build a company where each role was filled by someone who was really good at that one thing. As it turns out, my teambuilding skills are greater than I initially realized. I am incredibly proud of the award-winning team we have built here at Paradigm. Each team member brings a different unique skill that supports our long-term vision and provides greater value to the team and our clients. I have always believed that I am a partner to my client, and I take their success and obstacles very personally. As we have grown, each team member shares my deep rooted vested interest in client satisfaction. Together, we work in lockstep with our clients to achieve long term business goals.
As President of Paradigm Marketing & Design, I am responsible for the development of our long-term growth strategy. I work to identify where the organization is headed and then ensure we have the proper resources in places to get us there. I also believe in supporting my team to help them achieve their professional goals as they work to provide the highest quality to our clients. It is our company-wide goal to ensure that every client is 110% satisfied with the work we are doing; and if they’re not, we’ll find a way to make sure we fix that.
It’s also incredibly important to me that my team members are as happy as our clients. I want them to enjoy what they do so that the pride they bring to their work is carried over to our collective success. By cultivating a culture of entrepreneurship, our team is able to uphold our company values: taking a vested interest in our clients’ success; supporting our team members in all things; and striving for excellence in everything we do.
Over the last several years, Paradigm has earned several awards and distinctions, most notably the 2017 Small Business of the Year award, given by the Morris County Chamber of Commerce. I’ve also been recognized personally as a 2017 Tribute to Women honoree by the Boy Scouts of America; a Top 25 Leading Women Entrepreneur for 2017; and a Top 40 Under 40 Marketing/Communications Professional by the NJ Ad Club.
Fairleigh Dickinson University, BA Marketing
Fairleigh Dickinson University, MBA
Rachel has a personal travel goal to visit every continent. She has currently been to North America, Asia, Africa, and Europe.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou
My love of math and penchant for solving equations makes me a unique asset in the marketing sphere, as I’m a critical thinker with the ability to adapt on the fly. My analytical background has given me the ability to effectively analyze data, which has proven to be a huge asset when faced with logical decision-making opportunities.
My academic background, meanwhile – I majored in mathematics and minored in economics as an undergrad at Smith College and earned my master’s degree in e-commerce at Carnegie Mellon University – has given me the skills I need to effectively translate a client’s long-term business goals into a cohesive marketing strategy. Although the two may seem unrelated, marketing draws upon both creativity and an ability to analyze metrics, and I possess both sets of skills. I can develop a plan, oversee the execution of that plan, and then measure its results and adjust accordingly.
As COO & Senior Marketing Strategist at Paradigm, I oversee our day-to-day operations and ensure the quality of every deliverable that crosses our desks. It is my responsibility to make certain that all promises are being met and that all goals are being achieved; in other words, everything stops at me. At Paradigm, we believe that every project has a purpose, and I make it my mission to ensure that everything we do is designed to serve as a compelling marketing tool that aligns with the client’s overall marketing and business objectives.
Carnegie Mellon University, Master’s Degree in Electronic Commerce
Smith College, BA in Mathematics
Carolyn grew up in a very small town with no stop lights!
“A goal without a plan is just a wish.”
I love working a room—but not in the traditional sense. For me, it’s all about meeting people, learning what makes them tick and educating them. I don’t sell; I help people become astute decision makers of marketing services that solve their problems—whether it serves me or not.
I am a well-connected networker with a keen awareness of brand development and messaging. Relationship-building is in my blood; it fuels my fire. I have made a successful career helping small and mid-size businesses demystify marketing and crystallize their objectives through relationships built on trust and integrity.
As Director of Client Engagement at Paradigm, I am responsible for building client relationships and identifying new business opportunities. As the external face of the Paradigm brand, I build authentic relationships with business professionals, while representing Paradigm as strategic partner that helps them achieve a more marketing-savvy approach to driving business growth.
Kean University, BS in Management Science and BS in Business Management
I once rode my bike from Boston to New York on a second-hand bike I purchased the day after I signed up for the 275-mile challenge.
“Be the change you want to see in the world”
To see success as a web developer, you’ve got to be technically minded and a people person, and luckily for me, I’m both of those things. My degree in multimedia has set me up for success in the technical side of my career – giving me an understanding and appreciation for everything from web and graphic design to photography and videography. More innate to my personality is my eagerness to be a team player and my desire to help my team flourish.
As the Lead Web Developer at Paradigm Marketing & Design, it is my responsibility to ensure that every website we create is running optimally and is updated and secure. No marketing campaign is complete without a functioning website, digital ad or graphic design so it is up to me and my expertise to ensure that our clients’ most valuable tools are operating flawlessly, always.
Humber College, BA Multimedia Design
Mike has Toronto Blue Jays season tickets and is a huge baseball fan.
“There may be people who have more talent than you, but there’s no excuse for anyone to work harder than you do – and I believe that.”
– Derek Jeter
As a competitive swimmer growing up and a marathon runner now, I’ve always been results-focused – reaching a time goal, and then figuring out what my next goal is and how I’m going to get there. The same thing excites me about marketing. There’s nothing more rewarding than seeing an increase in revenue, hearing consumers raving about the product you’ve worked on, or witnessing a happy client because of the results your marketing has driven.
Marketing first piqued my interest at university when, for my dissertation, I chose to study, “From a Yuppy Status Symbol to a Daily Essential, Why Has the Mobile Phone Become an Indispensable Part of Our Lives?” The product and consumer journey fascinated me, and I had (and still have) a yearning to understand target audiences, cultural, sociological and technological impacts, and the reasons why people buy the things they do. It made sense to seek a career in marketing, and in my first position in my hometown of Cambridge, England, I was fortunate enough to pursue my passion further after receiving a sponsorship from the company to obtain a professional marketing diploma.
Over the years, I’ve gained experience with just about everything that falls under the marketing remit – at both startups and large organizations, and even as a freelance consultant – targeting B2B and B2C in the media, tech, travel, professional services and events industries. With this breadth of marketing experience, I have mastered what it takes to build a marketing strategy, including executing the plan and measuring results, and being able to pivot at a rapid rate.
Now, as Senior Marketing Strategist at Paradigm Marketing and Design, I’m able to apply my marketing experience to helping clients meet and exceed their desired results. I offer unique insights into our clients’ marketing strategies by helping them identify where there might be gaps or opportunities for growth, with a clear focus on increasing revenue and profits.
Loughborough University, Bachelor of Science (Honors) in Sociology
Cambridge Marketing College, Chartered Institute of Marketing Postgraduate Degree
Sarah has run eight marathons and is in pursuit of the Abbott World Marathon Majors, a series of six of the most renowned marathons in the world. With London, Berlin, Chicago and NYC under her belt, she has just Boston (which she’s qualified for in 2021) and Tokyo left to go.
“We cannot stay home all our lives, we must present ourselves to the world and we must look upon it as an adventure.”
I have a real love of learning, which means I’m always on the hunt for new and interesting information – whether that’s reading a book, watching a documentary, or even taking a day trip to explore the area around me. It also means that I tend to keep my finger pretty firmly on the pulse of the marketing industry, which allows me to get ahead of trends and spot them before they happen.
My earliest experiences in digital marketing date back to my time as a student at Lebanon Valley College, where I earned dual Bachelor’s degrees in Digital Communications and Business Administration. It was at LVC where I honed my strategic thinking skills and creative abilities and learned to think on my feet.
Now, as a Marketing Strategist at Paradigm, I am responsible for strategizing, coordinating and executing marketing plans and initiatives for both our clients and ourselves as a firm. I work closely alongside our clients to help them identify their objectives and ensure that their goals are met.
Bachelors of Science in Business Administration and Bachelors of Science in Digital Communications
Kaitlyn can do a back flip on the ground or while being thrown in the air!
“Success is a journey, not a destination.”
I was meant to be a marketer. I often find myself so in tune with the industry that I can foresee what’s coming next – whether it’s predicting trends or anticipating and addressing a hiccup on a project before it occurs. I think critically and strategically in every situation and am committed to finding the newest and best solutions to any challenge.
My educational background in communications, marketing and business administration has proven to be the perfect complement to my innate organizational and interpersonal communication skills. I excel in a competitive team environment, and I thrive on developing strong working relationships with my clients. I believe collaboration and communication between client and agency teams are essential to achieving client satisfaction. On the technical side, my expert knowledge of social media marketing tools and web development programs has become a major asset in my career. The combination of my technical expertise and communications background ensures that even the most complex obstacles are addressed, resolved and communicated efficiently.
As Account Manager at Paradigm, I take a holistic approach to ensuring client satisfaction. I manage our clients’ expectations throughout the entire web development process and balance their needs with realistic, functional solutions. I also coordinate all communication between the client and our internal team to ensure each project stays on track and within deadline. At the beginning of each project, I develop custom, brand-specific website design concepts; and as the project progresses, I am responsible for implementing and testing website functionality from both a user and brand perspective. I even train our clients on how to navigate the WordPress platform once their new site has launched.
Bryant University, BA Communications
Kristen was a NCAA Division 1 champion athlete in softball. Her goal is to travel to all 50 states in the near future. To date she has visited 30. Only 20 to go!
“Today I shall behave, as if this is the day I will be remembered.”
Thinking outside the box is my specialty. Throw any sort of challenge at me, and I’ll analyze it from all perspectives before offering an innovative solution. There’s nothing that leaves my desk unresolved.
Thanks in part to my educational background in comparative literature – the study of the relationship between literature and cultural expression – I’ve mastered the art of thinking beyond boundaries and have been successful in translating that skill into my professional role as a marketer.
As a Senior Marketing Coordinator at Paradigm, I work alongside our marketing coordinators and strategists, as well as our design and development teams, in implementing our clients’ marketing campaign initiatives so that, together, we can understand our clients’ objectives and help them achieve their expected outcomes. It is also my responsibility to anticipate bumps in the road and create pro-active solutions to avoid them. I take great pride in keeping our clients projects on track so together we may achieve results.
Binghamton University, BA Comparative Literature
Outside of her marketing/design career, Rennica is an avid martial artist and kickboxing instructor. She tries to find a way to work the phrase, “marketing that packs a punch” into any proposal she creates.
“The world is before you, and you need not take it or leave it as it was when you came in.”
I’ve got a highly creative mind and I’m also extremely organized – a rare combination in an artist. I’m also highly motivated, which has translated not only into managing a successful graphic design strategy for my clients, but also running marathons. I’m always in motion.
My artistic skillset goes way beyond Adobe Creative Suite. I have an extensive background in fine art and photography and can create traditional freehand renderings in an array of mediums, including charcoal, graphite and pastel – all of which gives me the ability to approach my clients’ graphic design projects from a unique perspective that’s not typically seen in the marketing industry.
As a Graphic Designer at Paradigm Marketing & Design, I am responsible for both creating and maintaining client brands. I work to develop visually appealing assets that complement the message our clients are striving to deliver to their customers, and I produce imagery that is a hybrid of form and function. My work is beautiful, but even more than that, it’s functional. Everything I create is purposefully designed to advance our clients’ marketing goals.
Savannah College of Art & Design, Undergraduate
School of Visual Arts, BFA
Casey has run 10 marathons in 10 different states, with a goal of running 26 in my lifetime. Currently he is working on his first children’s book.
“When you get to a fork in the road, take it.”
The thrill of adventure lights a fire within me. I recently moved halfway across the world and have since learned to surf, and I’m known for my love of hiking, traveling and photography. I also have a passion for creativity and a drive to help others – all of which has helped me realize that with an open mind and a willingness to learn, anything is possible.
I am a graduate of Jacksonville University, where I earned a BA in Communications and specialized in multimedia and graphic design. Since then, my marketing and communications experiences have given me a platform on which to develop effective communication skills for engaging with both team members and clients alike.
In my current role as a Marketing Coordinator at Paradigm, I am responsible for implementing all of our clients’ marketing campaign initiatives. I help create carefully crafted marketing plans, and I remain in close contact with each client to ensure their goals and expectations are met as we execute plan strategies and monitor results to achieve continuous improvement.
Jacksonville University, BA in Communications
Chloé grew up playing boys ice hockey.
“If anything is worth doing, do it with all your heart.”
There is one particular lesson, which I have learned through my hobby of thrifting, that I find myself applying to much of my work: With just the right amount of polish, and given the proper platform, every story can shine.
Along the same vein, author Bob Goff has been quoted as saying, “We are all rough drafts of the people we’re becoming,” and that, too, has really resonated with me. Although it has taken me some time to get here, my career journey has finally led me to where I’m supposed to be: working as a marketing professional and doing work that really excites me. I get great joy out of helping clients put their best foot forward for the world to see.
As a Marketing Coordinator at Paradigm, I work closely alongside our own internal team – especially our marketing strategists, designers and developers – to coordinate all aspects of our clients’ marketing implementation strategies. I’m particularly focused on ensuring that all of our team members have a firm understanding of each client’s needs so that we are able to successfully implement and achieve their goals and expected outcomes.
Brookdale Community College, AA in Liberal Arts
I love to thrift shop! I have been able to decorate most of my home with items I have found at the thrift store. I love the feeling of finding a great piece with lots of history and half the price!
“We are all rough drafts of the people we’re becoming.”
I tend to seek out adventure, both as a rock climber and as an artist. When I’m climbing, I’m always on the lookout for a new, challenging beta. When I’m designing, I don’t stop until I’ve found the perfect creative solution. And in both scenarios, I listen to all inputs and critiques – totally open to making adjustments on the fly until the end goal is met.
My first hands-on experience in the graphic arts began with an internship at a marketing and design agency in Manhattan, where I set up mechanicals for trade publications and eventually expanded into packaging design. I learned technique and speed while not compromising on quality. Since then, I’ve worked as a design professional in both the public and private sectors, which has led me to cultivating a well-rounded appreciation for meaningful design.
As a student, I earned a bachelor’s degree in Visual Arts from Rutgers University; and today, I continue to expand my technical skillsets through online courses and by staying on top of new developments and trends in the industry.
Now, as a graphic designer at Paradigm, I work closely alongside our marketing leads to bring brand identities and marketing messages to life for both digital and print outputs. I believe that good design and a clean brand are critical factors for any company in properly communicating its message to its intended audience.
Rutgers University, B.A., Visual Arts
Harrison has rock climbed on four continents (North America, South America, Europe, and Asia) and hopes to someday add a fifth to his list of destinations.
“Every child is an artist. The problem is how to remain an artist once we grow up.”
– Pablo Picasso
I’d consider myself a go-getter: I’m always on the lookout for new projects and interesting opportunities that I can turn into knowledge and growth. In particular, I like exploring new content strategies and helping brands build their stories. My background is indicative of this, as I’ve often found myself delving into creative, written digital content while also developing and analyzing media programming.
It is thanks, in part, to my Economics and English educations that I am able to not only dabble so seamlessly between practices, but also to pursue my passions within my professional career. The economic side allows me to analyze and predict market changes while the English side helps me resolve results and strategies.
At Paradigm, I am able to explore, learn and develop my passion for digital content, strategy and marketing. As a Project Assistant, I am responsible for content organization and implementation, as well as site development and analysis. In this role, I also have the opportunity to expand my problem solving and critical thinking skills while learning new development techniques. The never-ending adaptation of skills under my belt is a staple of my success.
Economics Major, English Minor from Dickinson College
Kacey lived in Copenhagen, Denmark for a bit!
“Success is liking yourself, liking what you do and liking how you do it.” – Maya Angelou
Part classical musician, part journalist, and 100 percent detail oriented, I love making connections and finding patterns. I’m one of those people who analyzes everything – wanting to understand the nuts and bolts of how something works and why. I love tinkering with a problem to figure out what’s broken, and then troubleshooting every detail until I find the best solution for fixing it.
While I began my career as a journalist, I quickly moved into editorial roles, thanks to my sharp eye for detail. I’ve spent most of my professional career in website maintenance, working behind the scenes to provide a seamless experience for my clients and their customers.
Now, as a Project Assistant at Paradigm, I bring an extra set of eyes to every website project. I’m there to make sure everything is working as it should and to catch anything out of the ordinary.
Simpson College, B.A., Communications and Music
Rachel is a trained opera singer and wrote the libretto for an Alice in Wonderland opera.
“There’s a world that needs what you’ve got to give.”
– Roo Panes