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Our Team

  • Rachel Durkan
    Rachel Durkan
    President & Founder
  • Carolyn Menz
    Carolyn Menz
    COO, Group Account Supervisor & Senior Marketing Strategist
  • Kaitlyn Wilcoxson
    Kaitlyn Wilcoxson
    Account Group Supervisor
  • Vicki Harte
    Vicki Harte
    Director of Client Engagement
  • Michael Scorcia
    Michael Scorcia
    Lead Web Developer
  • Lorena Mosquera
    Lorena Mosquera
    Workflow Strategist
  • Karri Morrison
    Karri Morrison
    Workflow Project Manager
  • Rennica Johnson
    Rennica Johnson
    Creative Manager
  • Beky Balboa
    Beky Balboa
    Project Manager
  • Wendi Zimmerman
    Wendi Zimmerman
    Senior Account Director
  • Krystal Soares
    Krystal Soares
    Senior Account Coordinator
  • Stephanie Young
    Stephanie Young
    Content Strategist
  • Stephanie Zarecky
    Stephanie Zarecky
    Content Strategist
  • Harrison Alvarez
    Harrison Alvarez
    Graphic Designer
  • Alexa Rose Spear
    Alexa Rose Spear
    Senior Marketing Coordinator
  • Madison Deckert
    Madison Deckert
    Account Coordinator
  • Shaunna Murphy
    Shaunna Murphy
    Account Coordinator
  • Regina Menninger
    Regina Menninger
    Account Coordinator
  • Maggie Sadler
    Maggie Sadler
    Project Coordinator
  • Lisa Cords
    Lisa Cords
    Marketing and Sales Coordinator
  • Katie Tracy
    Katie Tracy
    Project Coordinator
  • Ioseph Covarrubias Romero
    Ioseph Covarrubias Romero
    Workflow Systems Administrator
  • Virginia Malesiewski
    Virginia Malesiewski
    Operations and Accounting Manager
  • Sydney Jones
    Sydney Jones
    Marketing Assistant
  • Anthony Duncan
    Anthony Duncan
    Marketing Assistant
  • Peyton Stinnett
    Peyton Stinnett
    Account Assistant
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Rachel Durkan
President & Founder

Rachel Durkan full body black suit white top

RACHEL DURKAN, Founder & President

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Our organization is founded upon the ideals of teamwork, collaboration and success. When I first started this company nearly a decade ago, I had firsthand knowledge of coding, design, and marketing, all of which I was able to pull from my educational background (I earned a bachelor’s degree in marketing and an MBA from Fairleigh Dickinson University, and ultimately went back to school to gain multiple certifications in web and graphic design). My diverse expertise gave me a unique understanding of how every piece of the marketing puzzle should fit together to achieve long-term success. But in those beginning stages, I wore a lot of hats – lead web developer, designer, marketing strategist, project manager, sales person, administrator, etc. – and I quickly realized that if I continued to wear all of those hats, I would be pretty good at a lot of things, but never really good at any one thing. Instead, I decided that I wanted to build a company where each role was filled by someone who was really good at that one thing. As it turns out, my teambuilding skills are greater than I initially realized. I am incredibly proud of the award-winning team we have built here at Paradigm. Each team member brings a different unique skill that supports our long-term vision and provides greater value to the team and our clients. I have always believed that I am a partner to my client, and I take their success and obstacles very personally.  As we have grown, each team member shares my deep rooted vested interest in client satisfaction. Together, we work in lockstep with our clients to achieve long term business goals.

As President of Paradigm Marketing & Design, I am responsible for the development of our long-term growth strategy. I work to identify where the organization is headed and then ensure we have the proper resources in places to get us there. I also believe in supporting my team to help them achieve their professional goals as they work to provide the highest quality to our clients. It is our company-wide goal to ensure that every client is 110% satisfied with the work we are doing; and if they’re not, we’ll find a way to make sure we fix that.

It’s also incredibly important to me that my team members are as happy as our clients. I want them to enjoy what they do so that the pride they bring to their work is carried over to our collective success. By cultivating a culture of entrepreneurship, our team is able to uphold our company values: taking a vested interest in our clients’ success; supporting our team members in all things; and striving for excellence in everything we do.

Over the last several years, Paradigm has earned several awards and distinctions, most notably in 2021 the 2021 MCCC Digital Marketing Award for our webinar ‘Marketing Through a Pandemic’, 2021 Top 3 Advertising Agencies in NJBIZ’s Reader Rankings, and our design team won 3 coveted GDUSA Awards for excellence in website and graphic design. I’ve also been recognized personally as a 2022 Silver Stevie Award winner for Business Development Executive of the Year, 40 Under 40 by NJBIZ in 2020, Enterprising Woman of the Year 2020, as well as being a 2017 Tribute to Women honoree by the Boy Scouts of America; a Top 25 Leading Women Entrepreneur for 2017; and a Top 40 Under 40 Marketing/Communications Professional by the NJ Ad Club.

 

 

Education:

Fairleigh Dickinson University, BA Marketing

Fairleigh Dickinson University, MBA

Personal Fact:

Rachel has a personal travel goal to visit every continent. She has currently been to North America, Asia, Africa, and Europe.

Favorite Quote:

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou

Carolyn Menz
COO, Group Account Supervisor & Senior Marketing Strategist

Carolyn Menz, Chief Operating Officer & Senior Marketing Strategist

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My love of math and penchant for solving equations makes me a unique asset in the marketing sphere, as I’m a critical thinker with the ability to adapt on the fly. My analytical background has given me the ability to effectively analyze data, which has proven to be a huge asset when faced with logical decision-making opportunities.

My academic background, meanwhile – I majored in mathematics and minored in economics as an undergrad at Smith College and earned my master’s degree in e-commerce at Carnegie Mellon University – has given me the skills I need to effectively translate a client’s long-term business goals into a cohesive marketing strategy. Although the two may seem unrelated, marketing draws upon both creativity and an ability to analyze metrics, and I possess both sets of skills. I can develop a plan, oversee the execution of that plan, and then measure its results and adjust accordingly.

As COO & Senior Marketing Strategist at Paradigm, I oversee our day-to-day operations and ensure the quality of every deliverable that crosses our desks. It is my responsibility to make certain that all promises are being met and that all goals are being achieved; in other words, everything stops at me. At Paradigm, we believe that every project has a purpose, and I make it my mission to ensure that everything we do is designed to serve as a compelling marketing tool that aligns with the client’s overall marketing and business objectives.

 

Education:

Carnegie Mellon University, Master’s Degree in Electronic Commerce
Smith College, BA in Mathematics

Personal Fact:

Carolyn grew up in a very small town with no stop lights!

Favorite Quote:

“A goal without a plan is just a wish.”
-Theodore Roosevelt

Kaitlyn Wilcoxson
Account Group Supervisor

Kaitlyn Wilcoxson, Account Group Supervisor

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I have a real love of learning, which means I’m always on the hunt for new and interesting information – whether that’s reading a book, watching a documentary, or even taking a day trip to explore the area around me. It also means that I tend to keep my finger pretty firmly on the pulse of the marketing industry, which allows me to get ahead of trends and spot them before they happen.

My earliest experiences in digital marketing date back to my time as a student at Lebanon Valley College, where I earned dual Bachelor’s degrees in Digital Communications and Business Administration. It was at LVC where I honed my strategic thinking skills and creative abilities and learned to think on my feet.

As Account Group Supervisor at Paradigm, I ensure both our clients and our teams are positioned for growth. I manage our resources, develop team members, monitor the quality of deliverables, and manage process and procedure planning. I proactively facilitate continued education, strategy planning, and offer guidance for our team members to support them in providing clients with a strong ROI on their marketing investment.

 

Education:

Bachelors of Science in Business Administration and Bachelors of Science in Digital Communications

Personal Fact:

Kaitlyn can do a back flip on the ground or while being thrown in the air!

Favorite Quote:

“Success is a journey, not a destination.”

Vicki Harte
Director of Client Engagement

Vicki Harte full body headshot

Vicki Harte, Director of Client Engagement

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I love working a room—but not in the traditional sense. For me, it’s all about meeting people, learning what makes them tick and educating them. I don’t sell; I help people become astute decision makers of marketing services that solve their problems—whether it serves me or not.

I am a well-connected networker with a keen awareness of brand development and messaging. Relationship-building is in my blood; it fuels my fire. I have made a successful career helping small and mid-size businesses demystify marketing and crystallize their objectives through relationships built on trust and integrity.

In 2022 I was honored to receive a Bronze Stevie Award for Sales Director of the Year for my work at Paradigm and collaborative efforts. As Director of Client Engagement at Paradigm, I am responsible for building client relationships and identifying new business opportunities. As the external face of the Paradigm brand, I build authentic relationships with business professionals, while representing Paradigm as strategic partner that helps them achieve a more marketing-savvy approach to driving business growth.

Education:

Kean University, BS in Management Science and BS in Business Management

Personal Fact:

I once rode my bike from Boston to New York on a second-hand bike I purchased the day after I signed up for the 275-mile challenge.

Favorite Quote:

“Be the change you want to see in the world”
– Gandhi

Michael Scorcia
Lead Web Developer

Michael Scorcia, Lead Web Developer

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To see success as a web developer, you’ve got to be technically minded and a people person, and luckily for me, I’m both of those things. My degree in multimedia has set me up for success in the technical side of my career – giving me an understanding and appreciation for everything from web and graphic design to photography and videography. More innate to my personality is my eagerness to be a team player and my desire to help my team flourish.

As the Lead Web Developer at Paradigm Marketing & Design, it is my responsibility to ensure that every website we create is running optimally and is updated and secure. No marketing campaign is complete without a functioning website, digital ad or graphic design so it is up to me and my expertise to ensure that our clients’ most valuable tools are operating flawlessly, always.

 

Education:

Humber College, BA Multimedia Design

Personal Fact:

Mike has Toronto Blue Jays season tickets and is a huge baseball fan.

Favorite Quote:

“There may be people who have more talent than you, but there’s no excuse for anyone to work harder than you do – and I believe that.”
– Derek Jeter

Lorena Mosquera
Workflow Strategist

Lorena Mosquera, Workflow Strategist

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I’m a special blend of traits, from tech geek, data aficionado, and super detail-oriented to big picture focused. I also have a knack for being able to juggle multiple responsibilities at once – like volunteering, fundraising, community advocacy, work and family – thanks to my outstanding organizational skills, which also happen to serve as the foundation for the work I do here at Paradigm.

Prior to joining the Paradigm team, I was President of LW&H Business Solutions, a firm focused on automating processes for marketing, sales, operations and finance departments in order to free up employee time, increase efficiency and capture metrics. It’s a role that allowed me to put all of my strengths into practice and earned me the 2018 Entrepreneur of the Year, Leader in Business award by the Morris County Chamber of Commerce.

Now, as a Workflow Strategist for Paradigm, I oversee the company’s Workflow division to ensure the systems we implement empower our clients to streamline, organize and scale successfully. I support our workflow team as they start with the end in mind so that the platforms we build turn data into answers. At Paradigm we believe in strategy first and my unique skills and expansive background equips me to anticipate technology needs and blend that technology with human behavior resulting in impactful business process automation.

Outside the office, I am Co-Chair of the Women’s Business Leaders Council and an active member of the Morris County Chamber of Commerce. I currently reside in Sparta, N.J., with my daughter, son and two fur babies.

Education:

Northeastern University

Personal Fact:

I was born in Ecuador, and English is my second language. My accent becomes way more noticeable when I get really excited or upset!

Favorite Quote:

“It may not be easy, but it’s worth it.”
– Unknown

Karri Morrison
Workflow Project Manager

Paradigm team member kmorrison

Karri Morrison, Workflow Project Manager

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I love making life easier. Whether it be professionally or personally, I am passionate about the art of simplifying – helping processes be more efficient and run smoother so they can be more fulfilling and profitable. I thrive on creating solutions that make it all happen.

I have worked in marketing for over 20 years, serving both in agencies and on in-house marketing teams. I cut my marketing teeth on “old school” marketing, in the days when direct mailers and newspaper ads reigned supreme, long before HubSpot, Twitter, and smartphones were even a thing. I have witnessed the industry evolve, and I have grown with it, gaining valuable expertise along the way.

When I work with my clients, I strive to be their partner. I listen, really get to know them, and dig in to understand where they are coming from and the challenges they face. I’m happy to be in the trenches with them, using my problem solving and organizational skills to help them reach their goals.

I recently renovated the kitchen in my almost 100-year-old house. Like a company’s marketing, our beautiful new cabinets draw people in and help them get a feel for who we are. But it’s all the stuff inside the cabinets – the pull-out shelves, Lazy Susans, and organizational inserts – that make it functional. That’s the workflow – the essential mix of style and function that I truly love. Each spatula, pot, and pan are thoughtfully placed – in a way that is effective and makes sense. Just like marketing, design, and workflow, when they work together, it’s pure magic.

In my role a Paradigm, I keep the trains moving for our clients’ workflow projects, empowering them to streamline, organize, and scale successfully. I help our clients save time and money while they grow, blending technology with human behavior for impactful business process automation.

Education:

Master of Business Administration in Marketing, University of Tampa
Bachelor’s degree in Business Administration and Management, Marketing, Kent State University

Personal Fact:

My home was featured in a recent country music video.

Favorite Quote:

“If someone tells you ‘you can’t’ they’re showing you their limits, not yours.” – Dwayne Johnson

Rennica Johnson
Creative Manager

Rennica Johnson, Creative Manager

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Thinking outside the box is my specialty. Throw any sort of challenge at me, and I’ll analyze it from all perspectives before offering an innovative solution. There’s nothing that leaves my desk unresolved. Thanks in part to my educational background in comparative literature, I’ve mastered the art of thinking beyond boundaries—a skill that has transferred nicely into my role as a marketer.

With 15+ years of experience in the performing arts and non-profit world, I have advanced expertise designing and producing digital and print promotional materials and content that resonate with intended audiences. As a Marketing Manager of Digital Media with The Joyce Theater, I led a series of rebranding projects across core initiatives that resulted in a significant brand image boost, stronger user engagement, and revenue growth. In this role, I also managed the development of season brochures—from content creation, layout, and graphic design to print production and distribution. I also designed marketing collateral that has been displayed at prestigious performing arts venues in and around New York City, including Lincoln Center’s Koch Theater.

I joined Paradigm in 2018 as a Project Assistant, a role that helped me hone my understanding of effective web design, architecture, and functionality. I progressed to a Marketing Coordinator position, where I worked closely with clients to conceive and implement effective marketing strategies. In my current role, I pull from knowledge gained through both experiences to think beyond coding and the aesthetics of a design to the overall impact it will have on clients’ marketing goals and objectives. My secret weapon is my unique ability to bring design, web development, and marketing strategy expertise to every project I touch. I’m lovingly referred to as the “triple threat” around the office!

As Creative Manager I am responsible for oversight of the creative departments. I collaborate closely with our graphic designers, marketing and project teams to deliver website, digital, and print design that meets the expectations of our clients.

Education:

Binghamton University, BA Comparative Literature

Personal Fact:

Outside of her marketing/design career, Rennica is an avid martial artist and kickboxing instructor. She tries to find a way to work the phrase, “marketing that packs a punch” into any proposal she creates.

Favorite Quote:

“The world is before you, and you need not take it or leave it as it was when you came in.”

James Baldwin

Beky Balboa
Project Manager

Beky Balboa, Project Manager

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I am proficient in conversational American sign language. Beyond giving me the unique ability to communicate with 17% more of the population, this skill has helped me master the art of communicating beyond spoken words. As a result, I have enjoyed a 20-year career actively listening to others to truly understand them as I help them meet their needs and achieve their goals and aspirations.

Prior to joining Paradigm, I owned and operated Balboa Wedding and Events, where I blended my passion for helping others with a creative mindset, advanced planning skills, and an innate business sense in an entrepreneurial capacity. Along my professional journey, I have also enjoyed roles in digital branding, database management, office management, and banking. My sweet spot is listening to others and engaging them in a two-way exchange of ideas to help them clarify their goals, address their challenges, and fulfill their needs.

As Project Manager with Paradigm, I oversee website development and manage web updates for clients while partnering with website designers and developers, copywriters, editors, and other project team members to ensure that projects are completed on time, on budget, and as requested by the client.

Education:

BA in Business with an emphasis in Entrepreneurial Management California State University

AA in Business Riverside Community College

Fun Fact:

I have a MalShiPoo dog named Selah (from the book of Psalms, meaning to pause). And I love to do puzzles!

Favorite Quote:

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”- Maya Angelou

Wendi Zimmerman
Senior Account Director

Wendi Zimmerman, Senior Account Director

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I’m an entertainment junkie. Whether it’s movies, TV, books, social media, or current music hits, I love staying up to date on the latest in pop culture. My desire to be in the know gives me a unique advantage as I help clients stay one step ahead and outperform their competitors.

My career to date has included roles in both the for-profit and non-profit sectors, where I developed advanced expertise in business development, event management, fundraising, marketing, communications, and social media. An innovative visionary with sharp business acumen, I am always looking for new ways to think outside the box to help businesses and organizations catapult to new levels of success.

As Senior Account Director with Paradigm, I partner with clients to identify their challenges and objectives, uncover new marketing opportunities, and develop and implement innovative marketing plans to help them exceed their goals. With a highly collaborative mindset, I make it a priority to actively engage clients in a two-way exchange of ideas as we innovate and drive results together.

 

Education:

West Chester University
BA in Communication

Personal Fact:

As a gift to myself for a recent milestone birthday, I completed an Olympic triathlon.

Favorite Quote:

“The difference between ordinary and extraordinary is just that little ‘extra’” – Jimmy Johnson

Krystal Soares
Senior Account Coordinator

Krystal Soares

Krystal Soares, Senior Account Coordinator

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I love thrifting. I can spend hours combing through thrift stores and estate sales, looking for that diamond in the rough that just needs a little bit of creativity to unlock its hidden potential. I find myself applying that principle to much of my work – with just the right amount of polish, and given the proper platform, every story can shine.

Author Bob Goff says, “We are all rough drafts of the people we’re becoming.” That has proven true throughout my life, where the twists and turns of my career have taken me from teaching to managing retail and service businesses and finally marketing. Although it has taken me some time to get here, my journey has led me to where I’m supposed to be – working as a marketing professional and doing work that really excites me. I thrive on helping clients put their best foot forward for the world to see.

As a Senior Account Coordinator, I partner with clients to create, manage, and execute their marketing strategies. In this role, I also work closely with internal team members to ensure those involved have a firm understanding of clients’ needs, objectives, and goals to support successful programs that drive results. With a keen ability to quickly adapt to shifting projects and priorities, I think on my feet to ensure deliverables are met, clients are happy, and their desired outcomes are achieved.

 

Education:

NJ Associates Degree in Arts from Brookdale Community College, Lincroft

Personal Fact:

My friends all look to me for restaurant recommendations, even if it’s an area I have never visited!

Favorite Quote:

“Nothing will work unless you do.” – Maya Angelou

Stephanie Young
Content Strategist

STEPHANIE YOUNG, Content Strategist

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I have always been a good communicator. Early in my career, I attributed this strength to my chatty personality and love of the spoken word. Over time, I came to realize that the gift of gab is only part of the equation; without the ability to listen—actively listen—”communication” is nothing more than a word.

I love talking, engaging and sharing ideas. But what I love even more is hearing what others have to say and helping them say it when they can’t find the words. For more than 20 years, I’ve been offering strategic communications guidance and copywriting support to businesses of all sizes—from local start-ups to global industry giants. My sweet spot is turning complex internal jargon into real-people language that educates, informs and compels audiences to take action. I do this by asking questions. I listen, I learn, I understand my clients’ communication needs at an intrinsic level. Then I write.

As Content Strategist with Paradigm, I help clients boost their brand image, drive engagement and increase conversion rates through the development of unique and persuasive messaging that is meaningful to their audience.

Education:

University of Rhode Island
B.S. Business Administration

Personal Fact:

I am obsessed with Golden Retrievers

Favorite Quote:

“If you want a different result, make a different choice.”
– Zero Dean

Stephanie Zarecky
Content Strategist

Stephanie Zarecky, Content Strategist

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Helping people is my passion. Whether I’m taking an aptitude test or pursuing a professional endeavor, my deep desire to serve others always rises to the top. I knew I’d probably never make scientific discoveries or cure deadly disease, but I learned I could use my love of writing and building relationships to support others – by helping them communicate their knowledge and do their valuable work.

I thrive on learning. I want to learn about you, your work, and how I can help you do it. I have spent over 15 years working in and around communications, public policy, and nonprofit advocacy, helping organizations of all shapes and sizes share their stories and engage their target audiences. From the halls of Congress to innovative startups, I feel privileged to work behind the scenes to help incredible people and organizations change their corner of the world.

As Content Strategist at Paradigm, I help clients communicate who they are, what they do, and their unique expertise to raise brand awareness and boost engagement through exceptional and compelling communication tailored to their target audiences.

Education:

Syracuse University
B.A. in Broadcast Journalism and Political Science

Personal Fact:

I successfully advocated for the passage of federal legislation named in memory of my daughter.

Favorite Quote:

“If you can’t see the sunshine, be the sunshine.”

Harrison Alvarez
Graphic Designer

Harrison Alvarez full body headshot

Harrison Alvarez, Graphic Designer

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I tend to seek out adventure, both as a rock climber and as an artist. When I’m climbing, I’m always on the lookout for a new, challenging beta. When I’m designing, I don’t stop until I’ve found the perfect creative solution. And in both scenarios, I listen to all inputs and critiques – totally open to making adjustments on the fly until the end goal is met.

My first hands-on experience in the graphic arts began with an internship at a marketing and design agency in Manhattan, where I set up mechanicals for trade publications and eventually expanded into packaging design. I learned technique and speed while not compromising on quality. Since then, I’ve worked as a design professional in both the public and private sectors, which has led me to cultivating a well-rounded appreciation for meaningful design.

As a student, I earned a bachelor’s degree in Visual Arts from Rutgers University; and today, I continue to expand my technical skillsets through online courses and by staying on top of new developments and trends in the industry.

Now, as a graphic designer at Paradigm, I work closely alongside our marketing leads to bring brand identities and marketing messages to life for both digital and print outputs. I believe that good design and a clean brand are critical factors for any company in properly communicating its message to its intended audience.

Education:

Rutgers University, B.A., Visual Arts

Personal Fact:

Harrison has rock climbed on four continents (North America, South America, Europe, and Asia) and hopes to someday add a fifth to his list of destinations.

Favorite Quote:

“Every child is an artist. The problem is how to remain an artist once we grow up.”
– Pablo Picasso

Alexa Rose Spear
Senior Marketing Coordinator

Alexa Rose Spear, Senior Marketing Coordinator

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In my view, success means using my skills to help others and add value to their lives in some way. That’s why I find photography particularly fulfilling. Being able to capture someone’s beauty requires a willingness to approach a subject from all angles, truly recognize who they are, and honor all the unique qualities that make them special. In my experience, there is nothing more rewarding than making someone feel seen and understood.

This drive to facilitate meaningful connections and collaborations was nurtured during my time at Montclair State University as a Communication and Media Arts major. Having the opportunity to learn alongside a cohort of talented peers gave me a chance to build a range of meaningful skills. From developing transmedia campaigns to analyzing media ecology to producing short films, I enjoyed tackling each new challenge, cultivating new proficiencies and strengthening my skill set along the way.

There is nothing more thrilling to me than coming up with innovative solutions to problems. I love to brainstorm ideas, research different possibilities, and ultimately figure out how to put new plans into action. One of my favorite aspects of marketing is that there are always new goals to reach and stronger results to achieve. I am proud to be part of a team of passionate marketing pros who turn those visions into reality for clients every day.

As a Senior Marketing Coordinator I am responsible for the successful implementation of marketing initiatives for company clients. I develop marketing campaigns, timelines, and proactively think around corners with the support of the director to achieve client goals. I am focused on staying on the pulse of new marketing trends and technology, and providing guidance on implementation.

Education:

Montclair State University
BA in Communication and Media Arts
Minor in English and Photography

County College of Morris
AA in Humanities and Social Sciences

Personal Fact:

I was born with a grey streak of hair just like Marvel’s Rogue!

Favorite Quote:

“You are never too old to set another goal or to dream a new dream.” – C.S. Lewis

Madison Deckert
Account Coordinator

Madison Deckert, Account Coordinator

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I love stepping outside of my comfort zone and trying new things. That was my mindset when I founded Love, Madi, an e-commerce women’s clothing and accessories boutique. At the time, I had no prior knowledge about how to launch or run a business; what I did have was a love of fashion—so I jumped in, learned as much as I could and built a successful brand.

In this role, I wore many hats: I navigated legal processes, partnered with wholesalers to procure inventory, designed and managed the website and developed and executed a social medial marketing strategy. Over time as my business grew, a new passion began to emerge: the art of marketing—an epiphany that led me to declare my college major.

I love to think. Give me a problem, and I’ll set the cogs in motion to solve it. But I’m not all about the left brain; I am a creative soul at heart. A career in marketing allows me to blend my problem-solving strengths with my constant desire to innovate.

As an Account Coordinator at Paradigm, I coordinate the execution of tailored marketing campaigns to achieve unmatched success for our clients. I examine current marketing research and competitive analyses to inform strategy, collaborate with our design and development teams to create impactful messaging, social media, and marketing plans, and support the tactical execution of initiatives to ensure purpose-driven results.

Education:

University at Buffalo
BA in Communications
Minor in Business Administration

Personal Fact:

My goal is to kayak across Lake Ontario from Youngstown, NY to Toronto, CA.

Favorite Quote:

“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.” — Sara Blakely

Shaunna Murphy
Account Coordinator

Paradigm Marketing and Design team member Shuana Murphy

Shaunna Murphy, Account Coordinator

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One day in my sophomore year of college changed my life. It was the day I learned about an opportunity to spend my spring break in the Gulf Coast region helping people impacted by Hurricane Katrina. Immersing myself in the community for the week allowed me to see firsthand how a bit of help can change people’s lives. And I came home determined to use my love of communicating and my planning skills to serve others.

Throughout my career, I have been a big picture thinker and a detail manager. I love fostering relationships with my clients and using my knowledge to build successful marketing campaigns from the ground up. I am driven to explore the challenges they face and figure out where all the puzzle pieces fit. My experience in marketing, event planning, volunteer coordination, and project management in the nonprofit and education sectors has molded me into a very detail-oriented and process-driven individual who strives to bring creativity to all aspects of my job.

As an Account Coordinator at Paradigm, I coordinate the execution of tailored marketing campaigns to achieve unmatched success for our clients. I examine current marketing research and competitive analyses to inform strategy, collaborate with our design and development teams to create impactful messaging, social media, and marketing plans, and support the tactical execution of initiatives to ensure purpose-driven results.

Education:

Fairleigh Dickinson University, BA in Communications Studies
Rutgers University, Master of Public Administration

Personal Fact:

I completed a 50-mile endurance hike in just over 18 hours to raise money for the Michael J. Fox Foundation for Parkinson’s Research.

Favorite Quote:

“Everything you are doing matters, and everything you are working on right now makes a difference.” – unknown

Regina Menninger
Account Coordinator

Paradigm Marketing and Design team member Regina Menninger

Regina Menninger, Account Coordinator

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I enjoy making lists, creating new goals, and pushing myself to achieve that next great thing in life. With a passion for studio art, a background in public relations, and advanced expertise in social media strategy and digital marketing, I can often be found wearing many hats—and wearing them well!

I gain inspiration from my mother, music, and abstract art—in both my professional and personal life. Guided by those influences, I’ve cultivated a unique blend of attributes and skills that differentiate me as a creative, energetic, and productive team member with a proven record of success. With an authentic communication style and a work ethic grounded in focused commitment, I’ve spent my career to date helping businesses create digital marketing strategies that build awareness, social media programs that engage, and content that inspires.

As an Account Coordinator at Paradigm, I coordinate the execution of tailored marketing campaigns to achieve unmatched success for our clients. I examine current marketing research and competitive analyses to inform strategy, collaborate with our design and development teams to create impactful messaging, social media, and marketing plans, and support the tactical execution of initiatives to ensure purpose-driven results.

Education:

Northern Kentucky University
BA in Studio Arts
Minor in Public Relations

Personal Fact:

I am an avid Yogi with aspirations to become a certified Yoga instructor.

Favorite Quote:

“Whomever you become, whatever you make yourself into, that is who you always were.” — Tara Westover

Maggie Sadler
Project Coordinator

Paradigm team member Briana Gilmore

Maggie Sadler, Project Coordinator

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I have a BA in Dance and an MBA with a focus in Marketing, which gives me a unique blend of attributes, skills, and perspectives not commonly found in a professional business setting. I have always been driven by a desire to captivate audiences—whether by way of a live performance or a compelling marketing program. From this vantage point, I have built a successful career delivering excellence in creative problem-solving, collaborative communication, and critical thinking.

Prior to pursuing a career in marketing, I worked for Disney, Princess Cruises, and Sesame Street Live as a professional dancer while earning my MBA from Bellevue University. It was during this time that I discovered some strong commonalities in both the arts and marketing: both have the power to evoke emotion, create desires, and capture attention. Today, I am enjoying a successful career in marketing where I help teams and clients plan and execute on critical business goals. With advanced expertise in product launches, social media marketing, and project management, I have a successful track record driving measurable results that support customer reach and retention.

As a Project Coordinator I directly manage website designers and developers, copywriters, editors and other project team members to ensure that projects are completed on time, on budget, and as requested by the client.

Education:

Bellevue University
MBA with focus in Marketing
San Francisco State University
BA in Dance

Personal Fact:

Over the course of my career, I danced in 30 states, 15 countries, and spent two weeks performing at Madison Square Garden in NYC.

Favorite Quote:

“Folks are usually about as happy as they make their minds up to be.” Abraham Lincoln

Lisa Cords
Marketing and Sales Coordinator

Lisa Cords Client Engagement Manager

Lisa Cords, Marketing and Sales Coordinator

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My passion in life is to use my education, background and skill set to solve problems wherever I see a gap. In 2009, that passion took on a whole new meaning when I adopted my daughter, who was born with a life-threatening heart defect. At that time, there was no product on the market that could alert others of a newborn’s medical condition in the event of an emergency. So, I created my own—and with that, I founded MediKids.

Over the past decade, I grew MediKids from a one-product start-up to an established business that provides safe medical identification options for infants and toddlers. During that time, I also fed my passion for non-profit work when I led a local foundation through a rebrand, streamlined its marketing strategy and implemented a digital marketing program to help them better serve the community. My vast array of experience has given me an intrinsic understanding of the business cycle, the marketing cycle and sales strategy—across the start-up, small business and mid-size business landscape.

As Marketing and Sales Coordinator for Paradigm, I work directly with our President, Rachel Durkan and our sales team to write campaigns, analyze data, and manage projects. My primary focus is to ensure a seamless execution of our marketing plan and to fully support and organize campaigns for our sales team.

Education:

Marquette University, BA History, BA Elementary Education and Teaching

Personal Fact:

I know how to rope and tie off cattle!

Favorite Quote:

“Pressure makes diamonds.”
– George Patton

Katie Tracy
Project Coordinator

Paradigm Marketing and Design Team Member Katie Tracy

Katie Tracy, Project Coordinator

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I have always believed that disorganization and clutter have a negative impact a person’s mental health—which is why I became a Certified Professional Organizer®. In that role, I have seen, first-hand, how being organized can make things run more smoothly, in business and in life.

My background in organization led me to develop and implement organizational systems, practices and tools which enable others to bring order and function to their lives. I am deeply committed to spreading the word about the connection between organization and mental health. Where there is order and function, productivity can be maximized.

I apply organizational methodologies in my role as Workflow Project Coordinator with Paradigm Marketing and Design. In this capacity, I partner with the firm’s Workflow Strategists to help clients streamline, organize, and scale their systems and processes. It is my goal to help our clients save time and money while they grow through Workflow implementations.

Education:

BA in Sociology, Kean University
Master’s in Human Resource Management, Keller Graduate School
Certified Professional Organizer, Board of Certification for Professional Organizers

Personal Fact:

In my spare time, I can be found learning French or crocheting blankets—sometimes at the same time!

Favorite Quote:

“Out of clutter, find simplicity.”
– Albert Einstein

Ioseph Covarrubias Romero
Workflow Systems Administrator

Paradigm team member Ioseph Covarrubias Romero

Ioseph Covarrubias Romero, Workflow Systems Administrator

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I am known for my friendly demeanor. I love meeting new people and making friends the way we did as children. As simple as it sounds, I believe that the basic level of human decency, camaraderie, and authenticity that children enjoy should accompany us into adulthood and serve as foundational building blocks upon which personal and professional relationships are built.

I have nearly a decade of experience in marketing, customer service, and PR, with advanced expertise in the digital space. Proficient in leading platforms to the likes of Salesforce, SeekOp, Sirena, Asana, Google Suite (Adwords & Analytics), Whatsapp, and Marketplaces such as Mercadolibre, Linio, and Amazon, I am a digital marketing pro who knows how to create and execute programs that deliver results. With a background in customer service, I bring a unique perspective to client engagements that allows me to understand and meet clients’ needs at a more profound level.

As Workflow Systems Administrator with Paradigm, I own the strategy and execution of Workflow programs that support clients’ strategic initiatives, operations, marketing programs, and growth goals. With advanced technical expertise in CRM and workflow solutions, I also support the agency’s Workflow leadership team in managing all aspects of user admin and identifying and implementing improvements to deliver greater efficiency and visibility for clients.

Education:

Universidad Tec Milenio, Master’s in Business Administration
Universidad del Valle de México (UVM), B.S. in Marketing

Personal Fact:

I’m a grill lover! I can cook beef, pork, chicken, and fish in many ways. Carne asada is my specialty.

Favorite Quote:

“You will never win if you never begin.” – Helen Rowland.

Virginia Malesiewski
Operations and Accounting Manager

VIRGINIA MALESIEWSKI, Operations and Accounting Manager

vMalesiewski@paradigm-md.com  Link

I am fueled by coffee—and mathematical problem-solving. Job costing and financial forecasting are fun to me, as I look for the stories behind the numbers and how they support business growth. I like to lean into life. When I’m not engaging in my favorite pastime (escaping into a good historical nonfiction book), I spend much of my free time learning new skills and pushing myself to take on new challenges and endeavors in pursuit of my ultimate goal: growth.

Though my professional passion lies in the numbers, I am also highly adept at driving strategic operational efficiencies that deliver measurable business results. Business-minded and detail-focused, I’ve spent the better part of my career helping businesses increase productivity and improve organizational processes that create economic and business value. With a continued finger on the pulse of the latest efficiency trends, I know how to eliminate waste, cut costs and increase profit margins to drive sustainable business success—regardless of current market conditions.

As Operations and Accounting Manager for Paradigm Marketing and Design, I maintain and track the firm’s financial records, perform job and project costing and ensure recordkeeping compliance. I also partner with the firm’s strategic leadership team to devise and institute ongoing operational efficiencies.

Education:

B.S., Accounting and Finance
Frostburg State University

Master’s in Accountancy (in progress)
Liberty University

Personal Fact:

I recently beat a personal goal by taking first place in my age group in the NC, Souls to Remember 5K race! (And no, I wasn’t the only one in my age group!)

Favorite Quote:

“Integrity is doing the right thing, even when no one is watching”
– C.S Lewis

Sydney Jones
Marketing Assistant

Paradigm Marketing and Design team member Sydney Jones

Sydney Jones, Marketing Assistant

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I thrive on creative expression. Whether it’s dancing onstage as a character in a musical or composing compelling social media content, I love letting my creativity flow. I also love trying new things. No matter if I am exploring a new part of my town or experimenting with an innovative marketing strategy, I am always on the move, expanding my knowledge and honing my skills to help my clients achieve success.

Dancing since the age of two has instilled in me the importance of commitment and dedication. Performing musical theatre has taught me the impact of storytelling. And being a restaurant server gave me impeccable attention to detail and the ability to communicate with people from different backgrounds to identify their needs and help meet them.

With a background in communications and business, I can help organizations ranging from nonprofits to large corporations establish and market their brand and emphasize their unique value. As a Marketing Assistant with Paradigm, I partner with our marketing team to develop marketing plans, manage social media campaigns, and analyze research and metrics reports to propel our clients to achieve their marketing and business goals.

Education:

B.A. in Communication Studies with minor in Business from University of North Carolina at Wilmington

Personal Fact:

I have performed in over fifteen shows at the historic Thalian Hall in Wilmington, NC and I was assistant choreographer/dance captain on three of them!

Favorite Quote:

“Live now, worry later”

Anthony Duncan
Marketing Assistant

Paradigm Marketing and Design team member Anthony Duncan

Anthony Duncan, Marketing Assistant

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Marketing helped make my dreams come true. Driven to further my academic and basketball career, I was disappointed in my junior year when it appeared I had limited options to do both after my high school graduation. When my senior basketball season began strong, my coach surprised me by creating a highlight reel for me and posting it online. That night, I received messages from over 30 different coaches wanting to talk to me about joining their program. That’s when I fully appreciated the power communication holds to propel you to meet your goals.

The best way to get me to do something is to tell me I can’t do it. That’s how my basketball career began, and how I live my life. Commitment, accountability, and determination are at the core of who I am. I love being tired and I thrive on productivity. Time management is my superpower. Without it, I wouldn’t be able to do all the things I love – working full-time for Paradigm while I attend college, play basketball for the College of Coastal Georgia, and volunteer as an orientation leader for my college Student Life. I’m also an amateur podcaster and stock trader.

I love learning new things, making connections, and building relationships. I bring that passion to my role at Paradigm Marketing and Design. As a Marketing Assistant, I support the social media, marketing, and creative project teams for our marketing operations. I partner with strategists to develop content, manage social media programs, analyze metrics, and research opportunities to support my clients’ marketing efforts and strategic business goals.

Education:

College of Coastal Georgia
Bachelor of Business Administration in General Business with a concentration in Finance (expected)

Personal Fact:

Before becoming a basketball player, my sport of choice was longboarding.

Favorite Quote:

“Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty…” -Theodore Roosevelt

Peyton Stinnett
Account Assistant

Paradigm Marketing and Design team member Anthony Duncan

Peyton Stinnett, Account Assistant

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I seek connection in all that I do. It was my connection to my grandfather, a World War II veteran, that activated my love of history. It continued with my connection to my boyfriend’s grandfather, who inspired in me a love of Civil War history through trips to historic battlegrounds (I have visited almost all of them!)

It was my connection to my friends and classmates that helped me discover my love of writing and building relationships working on student publications in high school and college. My love of animals and ability to connect with them led to my passion for horseback riding, also helping me to develop the skills needed to confidently guide others. When I had the opportunity to manage the outreach efforts of a local bakery, I discovered my passion for combining these talents to empower companies to meet their business goals through strategic marketing.

I strive to bring my honesty, communication skills, and love of learning to my role at Paradigm. As a Marketing Assistant, I partner with our marketing team to develop marketing plans, manage social media campaigns, and analyze research and metrics reports to propel our clients to achieve their marketing and business goals.

Education:

B.F.A. in Journalism from Towson University

Personal Fact:

The bakery where I served as Assistant Manager won Food Network’s Cupcake Wars

Favorite Quote:

“Live in the sunshine, swim the sea, drink the wild air.” – Ralph Waldo Emerson

Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995