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Our Team

  • Rachel Durkan
    Rachel Durkan
    Founder & President
  • Carolyn Menz
    Carolyn Menz
    Chief Operating Officer
  • Kaitlyn Wilcoxson
    Kaitlyn Wilcoxson
    Account Group Supervisor
  • Michael Scorcia
    Michael Scorcia
    Lead Web Developer
  • Lorena Mosquera
    Lorena Mosquera
    Workflow Strategist
  • Beky Balboa
    Beky Balboa
    Project Manager
  • Kristen Hine
    Kristen Hine
    Creative Manager
  • Vicki Harte
    Vicki Harte
    Director of Client Engagement
  • Alexa Rose Spear
    Alexa Rose Spear
    Account Manager
  • Harrison Alvarez
    Harrison Alvarez
    Graphic Designer
  • Stephanie Young
    Stephanie Young
    Content Strategist
  • Stephanie Zarecky
    Stephanie Zarecky
    Content Strategist
  • Krystal Soares
    Krystal Soares
    Senior Account Coordinator
  • Madison Deckert
    Madison Deckert
    Senior Account Coordinator
  • Shaunna Murphy
    Shaunna Murphy
    Senior Account Coordinator
  • Maggie Sadler
    Maggie Sadler
    Project Coordinator
  • Regina Menninger
    Regina Menninger
    Account Coordinator
  • Virginia Malesiewski
    Virginia Malesiewski
    Operations and Accounting Manager
  • Anthony Duncan
    Anthony Duncan
    Marketing Assistant
  • Peyton Stinnett
    Peyton Stinnett
    Account Assistant
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Rachel Durkan
Founder & President

Rachel Durkan full body black suit white top

RACHEL DURKAN, Founder & President

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Our organization is founded upon the ideals of teamwork, collaboration and success. When I first started this company nearly a decade ago, I had firsthand knowledge of coding, design, and marketing, all of which I was able to pull from my educational background (I earned a bachelor’s degree in marketing and an MBA from Fairleigh Dickinson University, and ultimately went back to school to gain multiple certifications in web and graphic design). My diverse expertise gave me a unique understanding of how every piece of the marketing puzzle should fit together to achieve long-term success. But in those beginning stages, I wore a lot of hats – lead web developer, designer, marketing strategist, project manager, sales person, administrator, etc. – and I quickly realized that if I continued to wear all of those hats, I would be pretty good at a lot of things, but never really good at any one thing. Instead, I decided that I wanted to build a company where each role was filled by someone who was really good at that one thing. As it turns out, my teambuilding skills are greater than I initially realized. I am incredibly proud of the award-winning team we have built here at Paradigm. Each team member brings a different unique skill that supports our long-term vision and provides greater value to the team and our clients. I have always believed that I am a partner to my clients, and I take their success and obstacles very personally. As we have grown, each team member shares my deep rooted vested interest in client satisfaction. Together, we work in lockstep with our clients to achieve long term business goals.

As President of Paradigm Marketing & Design, I am responsible for the development of our long-term growth strategy. I work to identify where the organization is headed and then ensure we have the proper resources in place to get us there. I also believe in supporting my team to help them achieve their professional goals as they work to provide the highest quality to our clients. It is our company-wide goal to ensure that every client is 110% satisfied with the work we are doing; and if they’re not, we’ll find a way to make sure we fix that.

It’s also incredibly important to me that my team members are as happy as our clients. I want them to enjoy what they do so that the pride they bring to their work is carried over to our collective success. By cultivating a culture of entrepreneurship, our team is able to uphold our company values: taking a vested interest in our clients’ success; supporting our team members in all things; and striving for excellence in everything we do.

Over the last several years, Paradigm has earned several awards and distinctions, most notably in 2021 the MCCC Digital Marketing Award for our webinar ‘Marketing Through a Pandemic’, Top 3 Advertising Agencies in NJBIZ’s Reader Rankings, and our design team won 3 coveted GDUSA Awards for excellence in website and graphic design. I’ve also been recognized personally as a 2023 NJBIZ 50 Best Women in Business awardee, 2022 Silver Stevie Award winner for Business Development Executive of the Year, 40 Under 40 by NJBIZ in 2020, Enterprising Woman of the Year 2020, as well as being a 2017 Tribute to Women honoree by the Boy Scouts of America; a Top 25 Leading Women Entrepreneur for 2017; and a Top 40 Under 40 Marketing/Communications Professional by the NJ Ad Club.

 

What the Paradigm Values Mean to Me

‘Every day, I make decisions, weighing the risks and rewards against the long-term strategy. Paradigm’s mission, vision, and values provide me with a solid framework that effectively guides that decision-making process, ensuring that every decision I make aligns with who we are at our core, the value we offer clients, and the well-being of our employees.’

 

Education:

Fairleigh Dickinson University, BA Marketing

Fairleigh Dickinson University, MBA

Personal Fact:

Rachel has a personal travel goal to visit every continent. She has currently been to North America, Asia, Africa, and Europe.

Favorite Quote:

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou

Carolyn Menz
Chief Operating Officer

Carolyn Menz, Chief Operating Officer

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My love of math and penchant for solving equations makes me a unique asset in the marketing sphere, as I’m a critical thinker with the ability to adapt on the fly. My analytical background has given me the ability to effectively analyze data, which has proven to be a huge asset when faced with logical decision-making opportunities.

I have a unique academic background for the marketing industry – I majored in mathematics and minored in economics as an undergrad at Smith College and earned my master’s degree in e-commerce at Carnegie Mellon University. It has given me the skills I need to effectively build, develop, and support our talented team, as well as solve problems and confront and embrace diverse challenges while keeping the goals of our clients and the firm itself at the forefront. During my tenure managing the firm’s operations since 2017, the agency has grown from a small, four-person website design company into an award-winning strategic marketing, design, and workflow agency with seven-figure revenues and growth ratios that exceed industry standards.

In 2023, I was honored to receive a Silver Stevie Award for Female Executive of the Year – Business Services – Advertising, Marketing & Public Relations and was named a finalist for the 2024 OnCon Top 100 COO Award.

As COO, I oversee our day-to-day operations and ensure the quality of every deliverable that crosses our desks. It is my responsibility to make certain that all promises are being met and that all goals are being achieved; in other words, everything stops at me. At Paradigm, we believe that every project has a purpose, and I make it my mission to ensure that everything we do is designed to serve as a compelling marketing tool that aligns with the client’s overall marketing and business objectives.

What the Paradigm Values Mean to Me

‘Flexibility, empowerment, growth, commitment to excellence, and collaboration—they are all intertwined. One aspect that truly exemplifies this idea is Paradigm’s ability to cater to individual employee needs and offer customized support, guidance, and flexibility based on their unique circumstances, skills, and goals. Whether someone is full time or part time, just starting out or highly seasoned, Paradigm’s leadership team is committed to providing the necessary resources for success, empowering them to advance in their careers, and fostering a collaborative and inclusive team culture that ensures employees are heard, their needs are met, and they feel valued as a vital part of the team.’

Education:

Carnegie Mellon University, Master’s Degree in Electronic Commerce
Smith College, BA in Mathematics

Personal Fact:

Carolyn grew up in a very small town with no stop lights!

Favorite Quote:

“A goal without a plan is just a wish.”
-Theodore Roosevelt

Kaitlyn Wilcoxson
Account Group Supervisor

Kaitlyn Wilcoxson, Account Group Supervisor

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I have a real love of learning, which means I’m always on the hunt for new and interesting information – whether that’s reading a book, watching a documentary, or even taking a day trip to explore the area around me. It also means that I tend to keep my finger firmly on the pulse of the marketing industry, which allows me to get ahead of trends and spot them before they happen.

I want each of my clients to feel like we are partners – that their success is as important to me as it is to them. The greatest compliment I ever received from one of my clients was them sharing that they felt like we were truly a part of their team.

I’m a problem solver. If I can’t see the solution, I keep digging until I find it. Utilizing my strategic thinking skills and creative abilities, I make it my mission to use social media, sales, and email data to connect the dots to show my clients how marketing efforts produce ROI. And the thing I love most about my work is being able to propel B2B, professional services, and nonprofit organizations to grow their businesses and reach their goals.

I am honored to have been awarded the Gold Level Stevie® Award for Customer Service and Sales Manager of the Year in the 17th annual Stevie Awards for Sales & Customer Service.

As Account Group Supervisor at Paradigm, I ensure both our clients and our teams are positioned for growth. I manage our resources, develop team members, monitor the quality of deliverables, and manage process and procedure planning. I proactively facilitate continued education, strategy planning, and offer guidance for our team members to support them in providing clients with a strong ROI on their marketing investment.

 

What the Paradigm Values Mean to Me

‘I’m living our core values by identifying and unlocking additional learning opportunities for the account team among each other, cross-functionally, and from external sources.’

Education:

Bachelors of Science in Business Administration and Bachelors of Science in Digital Communications

Personal Fact:

Kaitlyn can do a back flip on the ground or while being thrown in the air!

Favorite Quote:

“Success is a journey, not a destination.”

Michael Scorcia
Lead Web Developer

Michael Scorcia, Lead Web Developer

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To see success as a web developer, you’ve got to be technically minded and a people person, and luckily for me, I’m both of those things. My degree in multimedia has set me up for success in the technical side of my career – giving me an understanding and appreciation for everything from web and graphic design to photography and videography. More innate to my personality is my eagerness to be a team player and my desire to help my team flourish.

As the Lead Web Developer at Paradigm Marketing & Design, it is my responsibility to ensure that every website we create is running optimally and is updated and secure. No marketing campaign is complete without a functioning website, digital ad or graphic design so it is up to me and my expertise to ensure that our clients’ most valuable tools are operating flawlessly, always.

 

What the Paradigm Values Mean to Me

‘Having been with Paradigm since its earliest days, I have had the pleasure of watching the company, and individual employees, grow. In my mind, a key part of that growth has been the tremendous collaboration among team members. We all bring complementary expertise and skills to the table, and we are all really good at putting our brains together to come up with new ideas, solve any problem, or approach new ventures. Additionally, we each embody a spirit of flexibility when it comes to nurturing each other’s needs at an individual level. Taken together, these attributes have fueled our growth and will continue to be the driving force of our success moving forward.’

 

Education:

Humber College, BA Multimedia Design

Personal Fact:

Mike has Toronto Blue Jays season tickets and is a huge baseball fan.

Favorite Quote:

“There may be people who have more talent than you, but there’s no excuse for anyone to work harder than you do – and I believe that.”
– Derek Jeter

Lorena Mosquera
Workflow Strategist

Lorena Mosquera, Workflow Strategist

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I’m a special blend of traits, from tech geek, data aficionado, and super detail-oriented to big picture focused. I also have a knack for being able to juggle multiple responsibilities at once – like volunteering, fundraising, community advocacy, work, and family – thanks to my outstanding organizational skills, which also happen to serve as the foundation for the work I do here at Paradigm.

Prior to joining the Paradigm team, I was President of LW&H Business Solutions, a firm focused on automating processes for marketing, sales, operations, and finance departments to free up employee time, increase efficiency, and capture metrics. It’s a role that allowed me to put all my strengths into practice and earned me the 2018 Entrepreneur of the Year, Leader in Business award by the Morris County Chamber of Commerce.

Now, as a Workflow Strategist for Paradigm, I oversee the company’s Workflow division to ensure the systems we implement empower our B2B, professional services, and nonprofit clients to streamline, organize, and scale successfully. I support our Workflow team as they implement Paradigm’s data-driven approach that informs decisions, helps build programs that work, and measures results while adjusting accordingly to ensure optimal results and a strong ROI. At Paradigm we believe in strategy first and my unique skills and expansive background equips me to anticipate technological needs and blend that technology with human behavior resulting in impactful business process automation.

I am honored to have been awarded the 2023 Bronze Stevie Award for Sales Operations Professional of the Year, the 2023 Boy Scouts of America Tribute to Women Award, and 2018 Entrepreneur of the Year, Leader in Business award by the Morris County Chamber of Commerce. I have also had the privilege of being a finalist in the NJ Digi-Tech Awards with NJ BIZ and for the Entrepreneur of the Year award with Leading Women Entrepreneur.

Outside the office, I am Co-Chair of the Women’s Business Leaders Council and an active member of the Morris County Chamber of Commerce. I also serve as a Court Appointed Special Advocate for Sussex and Morris Counties, a program that supports and promotes best interest child advocacy so that every child and youth placed in foster care and other out-of-home placements can be safe, have a permanent home, and the opportunity to thrive. I currently reside in Sparta, N.J., with my daughter, son, and two fur babies.

What the Paradigm Values Mean to Me

‘As a team, we don’t judge when things go wrong. While we all strive for excellence, we do not beat ourselves, or each other, up if we don’t achieve perfection. Rather, we turn our attention to what we can do better next time. Our environment is one where team members can feel safe to admit fault, ask for help, or express concerns. I believe this shared mentality strengthens our team, brings us closer together, and helps us learn from our mistakes. By focusing on collaboration, constructive feedback, and continuous improvement, we have created a culture of trust and support that empowers each team member to achieve their full potential while contributing to shared goals as we overcome challenges and develop innovative solutions together.’

Education:

Northeastern University

Personal Fact:

I was born in Ecuador, and English is my second language. My accent becomes way more noticeable when I get really excited or upset!

Favorite Quote:

“It may not be easy, but it’s worth it.”
– Unknown

Beky Balboa
Project Manager

Beky Balboa, Project Manager

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I am proficient in conversational American sign language. Beyond giving me the unique ability to communicate with 17% more of the population, this skill has helped me master the art of communicating beyond spoken words. As a result, I have enjoyed a 20-year career actively listening to others to truly understand them as I help them meet their needs and achieve their goals and aspirations.

Prior to joining Paradigm, I owned and operated Balboa Wedding and Events, where I blended my passion for helping others with a creative mindset, advanced planning skills, and an innate business sense in an entrepreneurial capacity. Along my professional journey, I have also enjoyed roles in digital branding, database management, office management, and banking. My sweet spot is listening to others and engaging them in a two-way exchange of ideas to help them clarify their goals, address their challenges, and fulfill their needs.

As Project Manager with Paradigm, I oversee website development and manage web updates for clients while partnering with website designers and developers, copywriters, editors, and other project team members to ensure that projects are completed on time, on budget, and as requested by the client. I also support our workflow division, helping our workflow team to ensure the systems we implement empower our B2B, professional services, and nonprofit clients to streamline, organize, and scale successfully, as well as promote the cross functionality of Paradigm’s entire staff.

 

What the Paradigm Values Mean to Me

‘Excellence and collaboration come very naturally to me—it’s who I am at my core. So, when I joined Paradigm, a company that places a strong emphasis on both, it was a natural fit. Moving forward, my goal is to focus more on internal growth as I learn new skills and competencies, while empowering members of my team to voice their ideas, share their opinions, and challenge the status quo.’

 

Education:

BA in Business with an emphasis in Entrepreneurial Management California State University

AA in Business Riverside Community College

Fun Fact:

I have a MalShiPoo dog named Selah (from the book of Psalms, meaning to pause). And I love to do puzzles!

Favorite Quote:

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”- Maya Angelou

Kristen Hine
Creative Manager

Kristen Hine, Creative Manager

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Throughout my career, I have filled a lot of roles and been embedded in many facets of marketing, communications, and business operations, for companies large and small. That experience has empowered me to help businesses meet their marketing and operations goals – to develop and execute a brand strategy from start to finish. My creative eye and technical expertise ensure campaigns are not only visually appealing but functional and engaging for your audience and communicate in a way that reflects your brand.

I thrive on collaboration and teamwork and strive to use my innate organizational and interpersonal communication skills to develop strong working relationships with my clients. I pride myself on my ability to be honest, build respect, and bring positive energy to every project I work on. Being an athlete for most of my life, my competitive nature challenges me to be the best I can be and inspires the same in those around me.

As Creative Manager at Paradigm, I take a holistic approach to achieve client satisfaction, making sure even the most complex obstacles are addressed, resolved, and communicated efficiently. I manage our clients’ expectations throughout the entire creative development process and balance their needs with realistic, functional solutions. I also coordinate all communication between the client and our internal team to ensure each project stays on track and within deadline. I help projects run seamlessly and look beautiful, directing our team to work cross functionally with clients, vendors, designers, and web developers. I also organize workflow, build creative strategy, and provide guidance on brand visuals across print and digital categories.

 

What the Paradigm Values Mean to Me

‘I strive to focus on empowerment in every aspect of what I do – for myself, my team members, and our clients. Concentrating on empowerment trickles down and creates a ripple effect to foster collaboration, growth, and excellence in our work and flexibility in our approach. Empowerment allows us to have confidence in the expertise we have while giving us room to learn new skills, expand our perspectives, enhance our knowledge, and aim for personal growth in operations, design, client management, and everything in between.’

Education:

Bryant University, BA in Communications

Personal Fact:

After graduating college, I was selected to represent and play for a USA softball team who competed against teams from Belgium and the Netherlands.

Favorite Quote:

“We make a living by what we get, but we make a life by what we give.”
– Winston Churchill

Vicki Harte
Director of Client Engagement

Vicki Harte full body headshot

Vicki Harte, Director of Client Engagement

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I love working a room—but not in the traditional sense. For me, it’s all about meeting people, learning what makes them tick, and educating them. I don’t sell; I help people become astute decision makers of marketing services that solve their problems.

I can help connect the dots between marketing and sales for business and nonprofit leaders because I have done it myself. I have started and run my own business and created, from the ground up, the marketing functions for a company I worked for. Throughout my career, I have seen the synergy between marketing and sales empower businesses to meet their goals, and I thrive on sharing that knowledge with others. I am a well-connected networker with a keen awareness of brand development and messaging. Relationship-building is in my blood; it fuels my fire. I have built a successful career helping small and mid-size businesses demystify marketing and crystallize their objectives through relationships built on trust and integrity.

In 2023, I was honored to receive a Gold Stevie Award for Sales Director of the Year for my work at Paradigm and a Bronze Stevie Award in 2022. As Director of Client Engagement at Paradigm, I am responsible for building relationships with our B2B, professional services, and nonprofit clients, helping to identify new business opportunities where our data-driven approach can increase brand awareness and produce a strong ROI. As the external face of the Paradigm brand, I build authentic relationships with business professionals, while representing Paradigm as a strategic partner that helps them achieve a more marketing-savvy approach to driving business growth.

 

What the Paradigm Values Mean to Me

‘When I joined Paradigm, I was employee number 10. As I sit here today, I’m astonished by the fact that we now boast a team of 30+ —and growing. Even more astounding is that this profound expansion happened despite the pandemic-related challenges, nationwide staffing shortages, and an inflationary economic environment. I attribute this success to our collective desire to always do better, innovate more, find new opportunities, and serve clients in new and impactful ways. From a personal standpoint, I learn something new every day, and I look forward to seeing how my professional and personal growth takes shape in the years ahead.’

 

Education:

Kean University, BS in Management Science and BS in Business Management

Personal Fact:

I once rode my bike from Boston to New York on a second-hand bike I purchased the day after I signed up for the 275-mile challenge.

Favorite Quote:

“Be the change you want to see in the world”
– Gandhi

Alexa Rose Spear
Account Manager

Alexa Rose Spear, Account Manager

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In my view, success means using my skills to help others and add value to their lives in some way. That’s why I find photography particularly fulfilling. Being able to capture someone’s beauty requires a willingness to approach a subject from all angles, truly recognize who they are, and honor all the unique qualities that make them special. In my experience, there is nothing more rewarding than making someone feel seen and understood.

This drive to facilitate meaningful connections and collaborations was nurtured during my time at Montclair State University as a Communication and Media Arts major. Having the opportunity to learn alongside a cohort of talented peers gave me a chance to build a range of meaningful skills. From developing transmedia campaigns to analyzing media ecology to producing short films, I enjoyed tackling each new challenge, cultivating new proficiencies and strengthening my skill set along the way.

There is nothing more thrilling to me than coming up with innovative solutions to problems. I love to brainstorm ideas, research different possibilities, and ultimately figure out how to put new plans into action. One of my favorite aspects of marketing is that there are always new goals to reach and stronger results to achieve. I am proud to be part of a team of passionate marketing pros who turn those visions into reality for clients every day.
As an Account Manager, I am responsible for the successful implementation of marketing initiatives for company clients. I develop marketing campaigns, timelines, and proactively think around corners to achieve client goals. I am focused on staying on the pulse of new marketing trends and technology, and providing our team guidance on implementation.

 

What the Paradigm Values Mean to Me

‘What I value most about working for Paradigm are the people. We support each other, encourage each other, and energize each other. We work hard together, but we also laugh a lot. This team truly embodies what it means to be “better together.” We have created something truly magical, and I am proud to be part of such an extraordinary team of people who has each other’s backs.’

 

Education:

Montclair State University
BA in Communication and Media Arts
Minor in English and Photography

County College of Morris
AA in Humanities and Social Sciences

Personal Fact:

I was born with a grey streak of hair just like Marvel’s Rogue!

Favorite Quote:

“You are never too old to set another goal or to dream a new dream.” – C.S. Lewis

Harrison Alvarez
Graphic Designer

Harrison Alvarez full body headshot

Harrison Alvarez, Graphic Designer

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I tend to seek out adventure, both as a rock climber and as an artist. When I’m climbing, I’m always on the lookout for a new, challenging beta. When I’m designing, I don’t stop until I’ve found the perfect creative solution. And in both scenarios, I listen to all inputs and critiques – totally open to making adjustments on the fly until the end goal is met.

My first hands-on experience in the graphic arts began with an internship at a marketing and design agency in Manhattan, where I set up mechanicals for trade publications and eventually expanded into packaging design. I learned technique and speed while not compromising on quality. Since then, I’ve worked as a design professional in both the public and private sectors, which has led me to cultivating a well-rounded appreciation for meaningful design.

As a student, I earned a Bachelor’s Degree in Visual Arts from Rutgers University; and today, I continue to expand my technical skillsets through online courses and by staying on top of new developments and trends in the industry.

Now, as a graphic designer at Paradigm, I work alongside our marketing leads to bring brand identities and marketing messages to life for both digital and print outputs. I believe that good design and a clean brand are critical factors for any company in properly communicating its message to its intended audience.

 

What the Paradigm Values Mean to Me

‘Paradigm’s excellence is not only defined by the quality of our work, but also in our ability to communicate with each other – freely, openly, and honestly – sharing our thoughts and ideas in a supportive environment to ultimately deliver results for our clients. Our collaboration creates a healthy work culture where we can share resources and kudos to help each other grow in our individual crafts. And the company’s flexibility gives us the room to work when our creativity is at its peak.’

Education:

Rutgers University, B.A., Visual Arts

Personal Fact:

Harrison has rock climbed on four continents (North America, South America, Europe, and Asia) and hopes to someday add a fifth to his list of destinations.

Favorite Quote:

“Every child is an artist. The problem is how to remain an artist once we grow up.”
– Pablo Picasso

Stephanie Young
Content Strategist

STEPHANIE YOUNG, Content Strategist

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I have always been a good communicator. Early in my career, I attributed this strength to my chatty personality and love of the spoken word. Over time, I came to realize that the gift of gab is only part of the equation; without the ability to listen—actively listen—”communication” is nothing more than a word.

I love talking, engaging and sharing ideas. But what I love even more is hearing what others have to say and helping them say it when they can’t find the words. For more than 20 years, I’ve been offering strategic communications guidance and copywriting support to businesses of all sizes—from local start-ups to global industry giants. My sweet spot is turning complex internal jargon into real-people language that educates, informs and compels audiences to take action. I do this by asking questions. I listen, I learn, I understand my clients’ communication needs at an intrinsic level. Then I write.

As Content Strategist with Paradigm, I help clients boost their brand image, drive engagement and increase conversion rates through the development of unique and persuasive messaging that is meaningful to their audience.

 

What the Paradigm Values Mean to Me

‘When I joined Paradigm a few years ago, I learned very quickly that speaking up, challenging assumptions, and pushing back was not only accepted, it was encouraged. As a result, I continue to challenge myself to express my opinions (even the unpopular ones), add my two cents, and ask questions. My goal is to add value to the team beyond my day-to-day responsibilities and be a consistent source of thought leadership.’
 

Education:

University of Rhode Island
B.S. Business Administration

Personal Fact:

I am obsessed with Golden Retrievers

Favorite Quote:

“If you want a different result, make a different choice.”
– Zero Dean

Stephanie Zarecky
Content Strategist

Stephanie Zarecky, Content Strategist

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Helping people is my passion. Whether I’m taking an aptitude test or pursuing a professional endeavor, my deep desire to serve others always rises to the top. I knew I’d probably never make scientific discoveries or cure deadly disease, but I learned I could use my love of writing and building relationships to support others – by helping them communicate their knowledge and do their valuable work.

I thrive on learning. I want to learn about you, your work, and how I can help you do it. I have spent over 15 years working in and around communications, public policy, and nonprofit advocacy, helping organizations of all shapes and sizes share their stories and engage their target audiences. From the halls of Congress to innovative startups, I feel privileged to work behind the scenes to help incredible people and organizations change their corner of the world.

As Content Strategist at Paradigm, I help clients communicate who they are, what they do, and their unique expertise to raise brand awareness and boost engagement through exceptional and compelling communication tailored to their target audiences.

 

What the Paradigm Values Mean to Me

‘When I reflect on my work at Paradigm with others, empowerment is a core value that always shines through. I am confident I work at an organization that prioritizes helping me to feel valued and respected. Knowing that my experience and skills are appreciated, but that I also can learn from the knowledge and expertise of others creates an environment where I feel empowered to thrive.’

Education:

Syracuse University
B.A. in Broadcast Journalism and Political Science

Personal Fact:

I successfully advocated for the passage of federal legislation named in memory of my daughter.

Favorite Quote:

“If you can’t see the sunshine, be the sunshine.”

Krystal Soares
Senior Account Coordinator

Krystal Soares

Krystal Soares, Senior Account Coordinator

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I love thrifting. I can spend hours combing through thrift stores and estate sales, looking for that diamond in the rough that just needs a little bit of creativity to unlock its hidden potential. I find myself applying that principle to much of my work – with just the right amount of polish, and given the proper platform, every story can shine.

Author Bob Goff says, “We are all rough drafts of the people we’re becoming.” That has proven true throughout my life, where the twists and turns of my career have taken me from teaching to managing retail and service businesses and finally marketing. Although it has taken me some time to get here, my journey has led me to where I’m supposed to be – working as a marketing professional and doing work that really excites me. I thrive on helping clients put their best foot forward for the world to see.

As a Senior Account Coordinator, I partner with clients to create, manage, and execute their marketing strategies. In this role, I also work closely with internal team members to ensure those involved have a firm understanding of clients’ needs, objectives, and goals to support successful programs that drive results. With a keen ability to quickly adapt to shifting projects and priorities, I think on my feet to ensure deliverables are met, clients are happy, and their desired outcomes are achieved.

 

What the Paradigm Values Mean to Me

‘When I think of my time at Paradigm, what comes to mind is growth. I joined the firm in March 2020. Since that time, I’ve learned tons of new competencies, further developed my existing skills, and grown my overall knowledge base. My progress has always been recognized by my leaders, and my ambitions and goals heard. In the spirit of growth, professional development, and empowerment, I’ve been promoted twice and consistently trusted with new and expanded responsibilities. I continue to be energized by all the opportunities that are afforded to me as I develop in my career.’
 

Education:

NJ Associates Degree in Arts from Brookdale Community College, Lincroft

Personal Fact:

My friends all look to me for restaurant recommendations, even if it’s an area I have never visited!

Favorite Quote:

“Nothing will work unless you do.” – Maya Angelou

Madison Deckert
Senior Account Coordinator

Madison Deckert, Senior Account Coordinator

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I love stepping outside of my comfort zone and trying new things. That was my mindset when I founded Love, Madi, an e-commerce women’s clothing and accessories boutique. At the time, I had no prior knowledge about how to launch or run a business; what I did have was a love of fashion—so I jumped in, learned as much as I could and built a successful brand.

In this role, I wore many hats: I navigated legal processes, partnered with wholesalers to procure inventory, designed and managed the website and developed and executed a social medial marketing strategy. Over time as my business grew, a new passion began to emerge: the art of marketing—an epiphany that led me to declare my college major.

I love to think. Give me a problem, and I’ll set the cogs in motion to solve it. But I’m not all about the left brain; I am a creative soul at heart. A career in marketing allows me to blend my problem-solving strengths with my constant desire to innovate.

As a Senior Account Coordinator at Paradigm, I coordinate the execution of tailored marketing campaigns to achieve unmatched success for our clients. I examine current marketing research and competitive analyses to inform strategy, collaborate with our design and development teams to create impactful messaging, social media, and marketing plans, and support the tactical execution of initiatives to ensure purpose-driven results.

 

What the Paradigm Values Mean to Me

‘I am a team player, and I thrive when I work alongside other team players, one of the many traits that makes Paradigm a great place to work. Our collaboration encourages our team to offer help when needed, be a resource to each other, share different viewpoints, and suggest alternate solutions to a problem. Our mutual commitment to collaboration helps me develop strong relationships with my colleagues, both personally and professionally.’
 

Education:

University at Buffalo
BA in Communications
Minor in Business Administration

Personal Fact:

My goal is to kayak across Lake Ontario from Youngstown, NY to Toronto, CA.

Favorite Quote:

“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.” — Sara Blakely

Shaunna Murphy
Senior Account Coordinator

Paradigm Marketing and Design team member Shuana Murphy

Shaunna Murphy, Senior Account Coordinator

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One day in my sophomore year of college changed my life. It was the day I learned about an opportunity to spend my spring break in the Gulf Coast region helping people impacted by Hurricane Katrina. Immersing myself in the community for the week allowed me to see firsthand how a bit of help can change people’s lives. And I came home determined to use my love of communicating and my planning skills to serve others.

Throughout my career, I have been a big picture thinker and a detail manager. I love fostering relationships with my clients and using my knowledge to build successful marketing campaigns from the ground up. I am driven to explore the challenges they face and figure out where all the puzzle pieces fit. My experience in marketing, event planning, volunteer coordination, and project management in the nonprofit and education sectors has molded me into a very detail-oriented and process-driven individual who strives to bring creativity to all aspects of my job.

As a Senior Account Coordinator at Paradigm, I work with our clients to develop strategic marketing campaigns to meet and exceed their business goals. Using marketing research, examining target audience(s), and conducting competitive analyses to inform strategy, I collaborate with our award-winning design and development teams to drive messaging, social media, design, and marketing plans.

 

What the Paradigm Values Mean to Me

‘In my role at Paradigm, I find that growth and collaboration go hand in hand – everything we do is a team effort, working internally to craft marketing strategies to serve our clients and partnering externally with our clients to ensure they fulfill their vision. With that teamwork, we all grow, learning from each other’s creativity and overcoming challenges. Living into that every day during my work has helped me to expand my expertise and help guide those around me to do the same.’

Education:

Fairleigh Dickinson University, BA in Communications Studies
Rutgers University, Master of Public Administration

Personal Fact:

I completed a 50-mile endurance hike in just over 18 hours to raise money for the Michael J. Fox Foundation for Parkinson’s Research.

Favorite Quote:

“Everything you are doing matters, and everything you are working on right now makes a difference.” – unknown

Maggie Sadler
Project Coordinator

Paradigm team member Briana Gilmore

Maggie Sadler, Project Coordinator

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I have a BA in Dance and an MBA with a focus in Marketing, which gives me a unique blend of attributes, skills, and perspectives not commonly found in a professional business setting. I have always been driven by a desire to captivate audiences—whether by way of a live performance or a compelling marketing program. From this vantage point, I have built a successful career delivering excellence in creative problem-solving, collaborative communication, and critical thinking.

Prior to pursuing a career in marketing, I worked for Disney, Princess Cruises, and Sesame Street Live as a professional dancer while earning my MBA from Bellevue University. It was during this time that I discovered some strong commonalities in both the arts and marketing: both have the power to evoke emotion, create desires, and capture attention. Today, I am enjoying a successful career in marketing where I help teams and clients plan and execute on critical business goals. With advanced expertise in product launches, social media marketing, and project management, I have a successful track record driving measurable results that support customer reach and retention.

As a Project Coordinator, I directly manage website designers and developers, copywriters, editors and other project team members to ensure that projects are completed on time, on budget, and as requested by the client.

 

What the Paradigm Values Mean to Me

‘I feel empowered by the confidence my teammates help build in me each time they trust me to make decisions, and show they value my input and feedback. If I question whether I should share my opinion, my thoughts are supported when I do, and I am glad I said something, further empowering me to speak my mind and helping me feel like I am making a difference for our clients. In return, I trust my colleagues to provide guidance and know they will have a helpful answer or be able to point me in the right direction to find one.’
 

Education:

Bellevue University
MBA with focus in Marketing
San Francisco State University
BA in Dance

Personal Fact:

Over the course of my career, I danced in 30 states, 15 countries, and spent two weeks performing at Madison Square Garden in NYC.

Favorite Quote:

“Folks are usually about as happy as they make their minds up to be.” Abraham Lincoln

Regina Menninger
Account Coordinator

Paradigm Marketing and Design team member Regina Menninger

Regina Menninger, Account Coordinator

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I enjoy making lists, creating new goals, and pushing myself to achieve that next great thing in life. With a passion for studio art, a background in public relations, and advanced expertise in social media strategy and digital marketing, I can often be found wearing many hats—and wearing them well!

I gain inspiration from my mother, music, and abstract art—in both my professional and personal life. Guided by those influences, I’ve cultivated a unique blend of attributes and skills that differentiate me as a creative, energetic, and productive team member with a proven record of success. With an authentic communication style and a work ethic grounded in focused commitment, I’ve spent my career to date helping businesses create digital marketing strategies that build awareness, social media programs that engage, and content that inspires.

As an Account Coordinator at Paradigm, I coordinate the execution of tailored marketing campaigns to achieve unmatched success for our clients. I examine current marketing research and competitive analyses to inform strategy, collaborate with our design and development teams to create impactful messaging, social media, and marketing plans, and support the tactical execution of initiatives to ensure purpose-driven results.

 

What the Paradigm Values Mean to Me

‘Even when I had been with Paradigm for a mere number of weeks, I recall looking back at my short time, realizing how much I had learned and was filled with excitement for the opportunities that were to come. As time has passed and I continue to grow, I find myself able to perform at increasingly higher levels and facing new experiences and challenges with confidence. Working here, I know my growth is not just a testament to my own determination, but also to those around me who encourage me to expand my mind and make it enjoyable to do so.’
 

Education:

Northern Kentucky University
BA in Studio Arts
Minor in Public Relations

Personal Fact:

I am an avid Yogi with aspirations to become a certified Yoga instructor.

Favorite Quote:

“Whomever you become, whatever you make yourself into, that is who you always were.” — Tara Westover

Virginia Malesiewski
Operations and Accounting Manager

VIRGINIA MALESIEWSKI, Operations and Accounting Manager

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I am fueled by coffee—and mathematical problem-solving. Job costing and financial forecasting are fun to me, as I look for the stories behind the numbers and how they support business growth. I like to lean into life. When I’m not engaging in my favorite pastime (escaping into a good historical nonfiction book), I spend much of my free time learning new skills and pushing myself to take on new challenges and endeavors in pursuit of my ultimate goal: growth.

Though my professional passion lies in the numbers, I am also highly adept at driving strategic operational efficiencies that deliver measurable business results. Business-minded and detail-focused, I’ve spent the better part of my career helping businesses increase productivity and improve organizational processes that create economic and business value. With a continued finger on the pulse of the latest efficiency trends, I know how to eliminate waste, cut costs and increase profit margins to drive sustainable business success—regardless of current market conditions.

As Operations and Accounting Manager for Paradigm Marketing and Design, I maintain and track the firm’s financial records, perform job and project costing and ensure recordkeeping compliance. I also partner with the firm’s strategic leadership team to devise and institute ongoing operational efficiencies.

 

What the Paradigm Values Mean to Me

‘My role is defined by growth – the growth of Paradigm is the very reason my position even exists. When I first started, I brought my operations and accounting experience to the team but had to work to establish my familiarity with the marketing industry. Since I have been able to build the policies and procedures needed to help the company to thrive, I look forward to growing in my knowledge of other facets of the business.’

Education:

B.S., Accounting and Finance
Frostburg State University

Master’s in Accountancy (in progress)
Liberty University

Personal Fact:

I recently beat a personal goal by taking first place in my age group in the NC, Souls to Remember 5K race! (And no, I wasn’t the only one in my age group!)

Favorite Quote:

“Integrity is doing the right thing, even when no one is watching”
– C.S Lewis

Anthony Duncan
Marketing Assistant

Paradigm Marketing and Design team member Anthony Duncan

Anthony Duncan, Marketing Assistant

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Marketing helped make my dreams come true. Driven to further my academic and basketball career, I was disappointed in my junior year when it appeared I had limited options to do both after my high school graduation. When my senior basketball season began strong, my coach surprised me by creating a highlight reel for me and posting it online. That night, I received messages from over 30 different coaches wanting to talk to me about joining their program. That’s when I fully appreciated the power communication holds to propel you to meet your goals.

The best way to get me to do something is to tell me I can’t do it. That’s how my basketball career began, and how I live my life. Commitment, accountability, and determination are at the core of who I am. I love being tired, I thrive on productivity, and time management is my superpower.

I love learning new things, making connections, and building relationships. I bring that passion to my role at Paradigm Marketing and Design. As a Marketing Assistant, I support the social media, marketing, and creative project teams for our marketing operations. I partner with strategists to develop content, manage social media programs, analyze metrics, and research opportunities to support my clients’ marketing efforts and strategic business goals.

 

What the Paradigm Values Mean to Me

‘As a graduate member of my college basketball team, flexibility is the very reason I am able to be here. I don’t think I could do this anywhere else. That flexibility has been instrumental in my growth, and I have learned a multitude of new things and gained many skills in my role with Paradigm.’

Education:

College of Coastal Georgia
Bachelor of Business Administration in General Business with a concentration in Finance

Personal Fact:

Before becoming a basketball player, my sport of choice was longboarding.

Favorite Quote:

“Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty…” -Theodore Roosevelt

Peyton Stinnett
Account Assistant

Paradigm Marketing and Design team member Anthony Duncan

Peyton Stinnett, Account Assistant

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I seek connection in all that I do. It was my connection to my grandfather, a World War II veteran, that activated my love of history. It continued with my connection to my boyfriend’s grandfather, who inspired in me a love of Civil War history through trips to historic battlegrounds (I have visited almost all of them!)

It was my connection to my friends and classmates that helped me discover my love of writing and building relationships working on student publications in high school and college. My love of animals and ability to connect with them led to my passion for horseback riding, also helping me to develop the skills needed to confidently guide others. When I had the opportunity to manage the outreach efforts of a local bakery, I discovered my passion for combining these talents to empower companies to meet their business goals through strategic marketing.

I strive to bring my honesty, communication skills, and love of learning to my role at Paradigm. As a Marketing Assistant, I partner with our marketing team to develop marketing plans, manage social media campaigns, and analyze research and metrics reports to propel our clients to achieve their marketing and business goals.

 

What the Paradigm Values Mean to Me

‘Empowerment is a big motivator for me, not only because it helps me to thrive when my teammates support and empower me to excel in my position, but I also appreciate being able to lift up and empower my colleagues. It strengthens our relationships and helps us perform at the highest level. I also value the emphasis Paradigm puts on our mission, vision, and values, finding ways to infuse them in our company culture to help us remember and live them every day.’
 

Education:

B.F.A. in Journalism from Towson University

Personal Fact:

The bakery where I served as Assistant Manager won Food Network’s Cupcake Wars

Favorite Quote:

“Live in the sunshine, swim the sea, drink the wild air.” – Ralph Waldo Emerson

Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995