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Marketing Tips, Insights, and Trends

The Benefits of WordPress

Author: Rachel Durkan Category: Web Accessibility Articles, Web Design Date: November 8, 2019

WordPress on a phone

When making the decision to develop a website for your business, you want to choose a website that will be able to you grow as your business grows. The fun part is finding website design examples that best match your branding. But how do you choose the right platform? There are a variety of different options to choose, but when it comes to your website you will want to select a website platform that compatible with a variety of plugins, applications, and third-party systems. Think about some of the websites you may visit daily. For example, Google, Disney, Facebook, The New York Times each of these websites are built using WordPress. WordPress powers approximately 34% of all websites. Website developers choose this platform due to many features of WordPress paired with most important WordPress benefit, its content management system (CMS).

Why WordPress is the best CMS ?

A CMS allows a site administrator to control and manage the content within their web site without technical training. Using this uncomplicated system, you can very easily add, delete images and edit text in your web site on the fly without having to call (or pay for) a web developer. WordPress is one of the most popular CMS platforms out there today because of its ease of use for user of a variety of experience levels. A WordPress site is so flexible, it allows your website to change and grow with your organization; and its regular updates mean that the platform essentially maintains itself in an always hanging technical world. No longer do you have to worry about a website that going to be obsolete in a few months to a year. Your site can change as your web design ideas change or if you rebrand. Another benefit of WordPress is that the CMS in WordPress is an incredible tool and its flexibility and adaptability are two critically important features for building accessible websites. WordPress’s CMS is one of the most beneficial features when making the decision to select your website platform; however, there are other benefits of WordPress to consider.

Additional Benefits of WordPress

  • Open-source platform
    • Technology can change in the blink of an eye. Over just the past few years, the world of web development has experienced several major overhauls. Because WordPress is an open-source platform, it essential maintains itself and stays relevant in an always changing technical world.
  • Search engine friendly
    • Search engines change their algorithms more than 400 times a year. While we won’t claim WordPress is the answer to all your search engine needs, it is the preferred platform for most search engine experts. This is because its open-source platform ensures current and up-to-date technology and its general infrastructure enables clear categorization of content that search engines relay on to index data.
  • Manage from any computer
    • As a cloud-based platform, WordPress websites can be managed from any computer anywhere in the world!
  • Multiple users permitted
    • Users can easily be set up and given different permissions. This benefit of WordPress means that organizations can count on different team members for quick website changes while also controlling who can make major edits.

There are many benefits to choosing WordPress. Understanding the capabilities and features of your website platform is an important step to ensure that your biggest marketing platform will be able to grow and scale as your business grows and your web design ideas change or you rebrand.  Take the time to learn all the benefits of WordPress has to offer your website, call us today for any WordPress questions you may have.

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