Nonprofit Sees a 42% Spike in Engagement and 37% Boost in Donations from Social Media Overhaul
Challenge
A nonprofit organization dedicated to saving animals from kill shelters faced several challenges with their social media presence. While they had a large following, they lacked a cohesive social media program—with sporadic, unplanned posts, inconsistent messaging, and a lack of alignment to their broader strategy. This led to poor engagement and missed opportunities for fundraising.
Solution
The nonprofit turned to Paradigm to help boost engagement, monetize their social platforms to drive donations, and maximize impact. Paradigm created and implemented a comprehensive social media strategy that included:
- Process Improvements: The team implemented automation using Sprout Social and developed a content calendar to eliminate ad-hoc posting and streamline workflows.
- Innovative Messaging: Social content was reframed to include emotionally driven storytelling and engaging themes designed to foster connection, build community, and inspire action.
- Campaign Development: Paradigm created a series of timely campaigns, including urgent appeals, educational content, event promotions, and more—to drive ongoing engagement and keep the nonprofit top-of-mind.
- Audience Insights: They analyzed campaign data to inform future content, themes, and approaches to ensure ongoing relevance to the audience.
Results
With a strategic social media program in place, the nonprofit expanded its reach, increased engagement, and boosted fundraising—directly supporting its mission to save more animals and strengthen community support. Specific results included:
- 42% spike in overall engagement
- 8.3% boost in per-impression engagement
- 37.22% rise in total donations in the first month alone
- Record-breaking attendance at Puptoberfest
- $10,000+ raised to support urgent medical care following a single post
you may also like
$30M
14x
115+
