Kaitlyn Wilcoxson’s article ‘Digital Marketing Strategies Every Insurance Company Should Implement in 2021‘ was featured in the May issue of California Broker Magazine.
Read the PDF of the article here
Within the article, Kaitlyn mentions the key takeaways that every insurance company should include in their 2021 digital marketing strategy. Upon these strategies include feeding consumers content that is easily consumed and non-promotional. In addition, insurance companies should strive to make price quotes simple by using quote tools or website live chat to allow pricing to be easily accessible to clients. Furthermore, connecting regularly with clients, whether it be a monthly newsletter or social media, client engagement can strengthen your relationships and boost upsell opportunities. Finally, analyze and adjust your digital marketing strategy frequently. Your first attempt may not work best for your business or your clients. The truth is, the tools and strategies mentioned here are only as good as your ability to measure their success.
Related Awards
Paradigm Honored in 2026 GDUSA Design Awards 
Paradigm Marketing & Design Named a Top Three Best Business in Two NJBIZ Reader Rankings Categories
