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Traditional & Digital Marketing Case Studies

B2BMarketingProfessional Services

Paradigm Helps NJ Landscaping Company Expand Reach and Grow Audience Through Strategic Digital Marketing

Challenge

A New Jersey-based landscaping company had built an impressive portfolio of projects but lacked a consistent digital marketing strategy to attract new customers. They relied on sporadic social media posts, made limited use of visual content to showcase its work, and lacked a consistent approach to email marketing. 

In an industry where visuals can make a powerful impression and inspire purchasing decisions, the company was missing valuable opportunities to demonstrate the quality of its work and give prospective customers a reason to engage with the brand. 

Solution

Paradigm developed and implemented a comprehensive digital marketing plan that included: 

Social Media Strategy: Created a monthly content calendar to establish a consistent posting schedule and cohesive presence across Facebook, Instagram, and LinkedIn. 

Visual Content: Created compelling social media content using the company’s project photography and video footage, developing creative concepts, designing carousels, and editing videos to highlight its work and engage prospective customers. 

Social Media Advertising: Developed targeted advertising campaigns to increase brand visibility and reach new audiences. 

Email Marketing: Launched an email newsletter to the company’s full contact list to share updates, highlight projects, and maintain regular communication with customers and prospects.

Results

564%

Increase in Instagram Content Views

In the first nine months alone, the new strategy significantly expanded the company’s online visibility, audience reach, and engagement across multiple marketing channels:  

  • Facebook: Photo and video views increased by 237.65%, while page views rose 71%, and page followers grew by 6.62%. 
  • Instagram: Content views increased by 564%, reach grew by 81%, and followers increased by 120. 
  • LinkedIn: Page views increased by 216%, unique visitors grew by 239%, impressions rose 202%, and page reach increased by 217%. The company also added 126 new followers. 
  • Email Marketing: The newsletter achieved average open rates between 54% and 58%—well above the 30.8% industry-wide average—and click rates of 2% to 3%. 

The company now has an established marketing program that supports consistent communication with customers and prospects, provides a steady stream of content across its social media channels, and creates a foundation for continued audience growth. 

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