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Paradigm Marketing Awards and Recognition

2023 GDUSA Website Design Award Winner

2023 GDUSA Website Design Award Winner

PINE BROOK, N.J.
January 17, 2023

Paradigm Marketing & Design has once again been named among the winners of the 59th Anniversary American Graphic Design Awards by Graphic Design USA (GDUSA). These awards honor the best graphic design work of the year in categories across all media, including print and collateral, branding and packaging, advertising and sales promotion, direct mail and direct response, magazines and books, signage and wayfinding, broadcast and video, internet and interactive, and social media. Among other client projects, Paradigm was recognized for its work with Llanzo on their website design as well as other projects.

“We are honored to have our work with Llanzo recognized by GDUSA for the second consecutive year – last year with our logo development and now with their website,” said Rachel Durkan, President of Paradigm. “As a purveyor of high-end, unadulterated rum, Llanzo is poised to reach a highly discerning, invitation-only target market. Our aim is to highlight the posh, luxurious, exclusive aesthetic Llanzo exudes. We are also thrilled to see the hard work and incredible talent of our team be recognized.”

For nearly six decades, GDUSA has sponsored design competitions that spotlight areas of excellence and opportunity for creative professionals. The American Graphic Design Awards™ is the flagship competition and is open to everyone in the community – graphic design firms, advertising agencies, inhouse corporate and institutional designers, publishers and other media, freelancers, and students. This year the organization received more than 14,000 entries, of which a very selective five percent have been named winners, according to GDUSA.

Paradigm’s accolades for Llanzo’s website design builds on its previous award-winning work on their logo. The goal of the complete brand concept helps to establish the company as an industry leader and reach Llanzo’s exclusive target audiences.

In addition to Llanzo, Paradigm was also recognized for its work with the New American Movement for People with Disabilities (NAM) on their social digital advertising and MedCloud on their logo design. Over the last several years, Paradigm has earned several awards and distinctions, most notably the 2021 Excellence Member of the Year award, given by the New Jersey Business and Industry Association. Paradigm President Rachel Durkan won a Silver Stevie Award for Business Development Executive of the Year, and Sales and Marketing Director, Vicki Harte, was awarded a Bronze Stevie Award for Sales Director of the Year. Rachel has been recognized personally as a NJBIZ 40 Under 40 honoree and a 2020 Enterprising Women of the Year awardee.

Paradigm Marketing & Design is a full-service marketing and design agency. Together with their clients, the team at Paradigm is focused on one objective: creating impactful initiatives that help their clients achieve long-term growth. Providing excellence is one of the agency’s core values, and they take tremendous pride in the quality of the work they deliver. Their cross-functional team approach ensures that they’re always working together to drive client success.

Graphic Design USA has been, for 59 years, the business-to-business magazine for graphic design professionals. The GDUSA brand now also includes a 50,000 visitor-a-month website, a monthly e-newsletter, a digital edition, and several Design Annuals covering the best in Graphic Design, Inhouse Design, Web Design, Package Design, and Healthcare Design. Other initiatives include annual recognition of newsworthy Designers to Watch, Educators to Watch, rising Students to Watch, influential Designers For Good, and benchmark reader surveys on the state of print, paper, technology, education, and the use of stock imagery in design.

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