Your company’s website is one of the most powerful marketing weapons in your arsenal. How else can you silently and effectively market your goods,services, people and experience to a universal audience without ever lifting up the phone or meeting with a prospect face-to-face?
But just because you exist on the Internet doesn’t mean the world is beating a path to your doorstep. Rather, you need to promote your website to be seen; and one of the most effective means of doing that is via search engine optimization, or as it is more commonly referred to, SEO.
Understanding Why Search Engine Optimization Services Matter
If you’re not familiar with how SEO works, consider the results of your most recent web search. Why did certain results appear first? Why did the website you were looking for appear on page 3, and not page 1?
Search engine crawlers, or spiders, use ever-evolving algorithms to scan the Internet looking for the most relevant websites based on the query. Because there can be literally millions of web pages found, search engines will index the results into a database and then rank them according to how well they relate to the search terms that were entered. Professional SEO (search engine optimization) services help optimize where your webpage will rank on the results page for a given set of keywords.
SEO Success Lies in Web Design
With more and more content proliferating the Internet, search engines have become more sophisticated, looking beyond just keywords to find the best query results.
Search engines are looking at three distinct characteristics of your website:
- Technicality: How the website is coded, the site architecture, the responsiveness of the design, and how quickly the site loads on both mobile and desktop devices.
- On-page content: The targeted keywords you use – including where they appear and how they are used (in body copy, headlines, etc.) – as well as how the website is organized.
- Off-page substance: All of the behind-the-scenes components that, when combined, help to boost the integrity of your website – including other websites linking to your site.
A professional SEO firm will take all of these factors into consideration when designing – or redesigning – your organization’s website.
Choosing the Right SEO Services Company in New Jersey
Just as you would only hire an accountant who is up to date on the constantly changing tax laws, you want a digital marketing agency that continues to master the dynamic and increasingly important SEO technology. In New Jersey and beyond, Paradigm is that company.
On its own, SEO is a web tactic that can improve your search results ranking and drive audiences to your website. However, when utilized as part of a holistic marketing strategy designed by Paradigm’s digital marketing professionals, it is so much more than that. Our SEO optimization services can help your company expand lead generation, increase brand awareness, identify strategic partnership opportunities and much more.