Heather Hamilton

Heather Hamilton,
SEO Strategist

I’ve always been drawn to building things. As a self-proclaimed serial entrepreneur, I’ve built several businesses of my own, including one that pushed me to develop my coding and technical skills so I could help it scale. Since then, I’ve been passionate about helping build the footprint of women in SEO. That builder mindset has shown up in other parts of my life, too. As a former competitive powerlifter, I spent years building strength one lift at a time, eventually breaking a national record. Whether I’m growing a business, strengthening a client’s search presence, or contributing to a more inclusive industry, I love taking something with untapped potential and helping it become something transformative. These experiences have taught me the same lesson: meaningful results don’t happen overnight—they’re built through strategy, consistency, and a willingness to keep improving. 

SEO sits at the intersection of data and creativity, making it equal parts science and art. Every business is different, which means every strategy should be too. I take a holistic approach that blends technical, on-page, off-page, and local SEO into a customized plan designed around each client’s goals—not just today’s rankings, but long-term, sustainable growth. Just as importantly, I believe clients should understand the “why” behind the work, so I make it a priority to translate complex SEO concepts into clear, practical conversations. 

As an SEO Strategist at Paradigm, I help organizations across industries strengthen their online presence, with particular expertise in Your Money or Your Life (YMYL) businesses where trust and credibility are essential. I’m an active speaker, lifelong learner, and SEO community leader who regularly shares insights on search strategy and digital marketing. My goal is to build SEO foundations that drive organic growth and continue delivering value long after the initial work is done.