An increasing number of companies are unlocking real growth by combining marketing automation with CRM—tools that help streamline outreach, personalize the customer journey, and boost performance. In fact, 76% of businesses now use marketing automation, and those with CRM integration report up to a 30% increase in lead conversion rates. (1) 

Are you using marketing automation and CRM alignment to its full potential? 

Join us for our Business Growth Roundtable featuring our panel of experts as they discuss how to use these tools to support your operations and supercharge your growth. 

We’ll discuss: 

• The role data plays in your success 
• How to build a clear sales-to-marketing plan  
• Mapping the full lead journey from capture to conversion 
• Using A/B testing, performance data, and AI tools to refine campaigns 
• Real world examples of marketing automation and CRM alignment in action 

This webinar is ideal for:  

• Marketing and sales professionals 
• Business owners 
• Anyone looking to improve alignment and performance, who wants real ROI from their tech investments, and is ready to scale smarter 

Don’t miss your chance to learn more about data that drives sales, tech that scales, and automation that works. 

Register today. 

About our Experts: 

Rachel Durkan is the Founder and President of Paradigm Marketing and Design. Blending data, creativity, and strategic marketing expertise, Rachel and her team help organizations with a complex sale shorten sales cycles, increase the number of quality meetings sales teams conduct, and boost ROI. A recipient of several coveted industry awards, Rachel is a highly regarded figure in the marketing realm, widely recognized for her exceptional business, sales, and marketing acumen. 

Kaitlyn Wilcoxson, Account Group Supervisor at Paradigm Marketing and Design​, is a data-driven, problem-solving marketing guru who, as one of the firm’s longest employees, has worked with almost every client Paradigm has ever partnered with, and has been instrumental in their success. ​Kaitlyn ensures Paradigm’s clients and internal teams are positioned for growth. She manages resources, develops team members, monitors the quality of deliverables, and manages process and procedure planning. She was awarded the Gold Level Stevie® Award for Customer Service and Sales Manager of the Year in the 17th annual Stevie Awards for Sales & Customer Service.  

Garrett Hogan is the Vice President of Customer Experience at BrainSell, a division of Atlantic, where he helps mid-market companies modernize and scale through strategic technology, data, and AI adoption. With over two decades of experience spanning enterprise sales, CRM consulting, and support operations, Garrett has led digital transformation initiatives for organizations across industries, from complex CRM rollouts to cross-functional solution blueprinting. 

Known for his consultative approach and deep technical acumen, Garrett partners with business leaders to align people, processes, and platforms. He helps unlock growth through automation, data visibility, and AI-driven insight. Before joining BrainSell, Garrett founded a CRM consultancy and has since remained at the forefront of innovation, helping clients move from legacy systems to modern, integrated technology stacks built for scale. 

1. https://www.cazoomi.com/blog/50-marketing-automation-statistics-you-need-to-know-in-2025-and-beyond/.