Year-end giving remains one of the most important opportunities for nonprofits, with nearly 30% of annual donations happening in December alone. But today’s fundraising landscape looks very different from just a few years ago. 

Economic uncertainty, rising operational costs, shifting donor expectations, and reduced public funding are increasing pressure on nonprofit organizations to do more with less. To stand out during the busiest giving season of the year, organizations need a thoughtful strategy, strong donor engagement, and a clear plan that starts now. 

Join us for an insight-packed virtual discussion designed to help nonprofit leaders, marketers, and development professionals create more effective year-end fundraising campaigns. Our panel of fundraising and marketing experts will share practical strategies, timelines, and tools to help you raise more, strengthen donor relationships, and build momentum heading into the new year. 

In this session, you’ll learn: 

• • Why year-end giving is so critical to nonprofit fundraising success and how it fits into your larger development strategy  
  • How to build a strategic campaign with the right message, audience, and timing  
  • Ways to set clear fundraising and engagement goals while tracking the metrics that matter most  
  • How to execute a multichannel campaign that deepens donor relationships and increases impact  
  • Practical lessons from a real-world nonprofit campaign success story  

You’ll leave with actionable ideas you can implement immediately to get ahead of giving season and create a stronger, more sustainable fundraising strategy. 

Who Should Attend? 

• • Marketing professionals  
  • Development and fundraising professionals  
  • Nonprofit executives and leaders  
  • Organizations planning Giving Tuesday or year-end campaigns  
  • Anyone looking to strengthen donor engagement and fundraising results