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Paradigm Marketing Awards and Recognition

Award CORE VALUES

2023 American Digital Design Award Winner – Social Media Marketing

PINE BROOK, N.J.
June 12, 2023

Paradigm Marketing & Design has once again been named among the winners in the 2023 American Digital Design Awards by Graphic Design USA (GDUSA). These awards recognize the power of design to make or break effective digital communications in the areas of websites, social media, email marketing, digital ads & publications, interactive and interface design, video and animation, 3D and the Metaverse, and more. Paradigm was honored for its social media marketing efforts featuring the company’s core values.

“At Paradigm, we put a lot of time and effort into identifying our mission, vision, and a set of key core values that would resonate with our team and capture our company culture,” said Rachel Durkan, President of Paradigm. “We wanted to find creative ways to incorporate them into our daily work and infuse them into our marketing efforts, to help our clients, potential clients, and potential employees get to know us better. It is an honor to have the work and talents of our team recognized, especially on a project that so closely reflects who we are.”

For nearly six decades, GDUSA has sponsored design competitions that spotlight areas of excellence and opportunity for creative professionals. The American Digital Design Awards™ has evolved from showcasing web design to highlight excellence in all areas of digital design. Winners are selected from an array of design firms, ad agencies, in-house departments, and more. This year the organization received more than 2,000 entries, including websites and apps, email and social campaigns, ads and banners, e-pubs and videos, and more, of which a selective 10% were named winners, according to GDUSA.

Paradigm’s award-winning work on its social media outreach highlights the company’s core values, which are not only aspirational but also qualities that are already inherent to our team and the way we operate. Using a “definition” style to represent the strong belief that these values are synonymous with Paradigm as a company, the goal is to represent through visual symbols what the values mean to the organization, plus how they benefit our culture and our client relationships.

In addition to its social media marketing, Paradigm was also recognized for its work with Sterling PLM on their Instagram storyboard, Sterling Medical Devices on a case study web page, and Norwescap on their website design. Over the last several years, Paradigm has earned many awards and distinctions, most recently receiving three American Graphic Design Awards™ from GDUSA in 2022. The firm also notably won the 2021 Excellence Member of the Year award, given by the New Jersey Business and Industry Association. Earlier this year, Account Group Supervisor Kaitlyn Wilcoxson and Director of Client Engagement Vicki Harte each earned a Gold Stevie Award and Workflow Strategist Lorena Mosquera was awarded a Bronze Stevie Award. Paradigm President Rachel Durkan previously won a Silver Stevie Award for Business Development Executive of the Year and has also been recognized as a NJBIZ 40 Under 40 honoree and a 2020 Enterprising Women of the Year awardee.

To learn more about Paradigm Marketing & Design, please visit: www.paradigm-md.com.

Paradigm Marketing & Design is a full-service marketing and design agency. Together with their clients, the team at Paradigm is focused on one objective: creating impactful initiatives that help their clients achieve long-term growth. Providing excellence is one of the agency’s core values, and they take tremendous pride in the quality of the work they deliver. Their cross-functional team approach ensures that they’re always working together to drive client success.

Graphic Design USA has been, for 60 years, the business-to-business magazine for graphic design professionals. The GDUSA brand now also includes a 50,000 visitor-a-month website, a monthly e-newsletter, a digital edition, and several Design Annuals covering the best in Graphic Design, Inhouse Design, Web Design, Package Design, and Healthcare Design. Other initiatives include annual recognition of newsworthy Designers to Watch, Educators to Watch, rising Students to Watch, influential Designers For Good, and benchmark reader surveys on the state of print, paper, technology, education, and the use of stock imagery in design.

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