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Paradigm Marketing Awards and Recognition

Recognition for Sterling PLM Instagram Storyboard

2023 American Digital Design Award Winner – Sterling PLM Instagram Storyboard

PINE BROOK, N.J.
June 12, 2023

Paradigm Marketing & Design has once again been named among the winners in the 2023 American Digital Design Awards by Graphic Design USA (GDUSA). These awards recognize the power of design to make or break effective digital communications in the areas of websites, social media, email marketing, digital ads & publications, interactive and interface design, video and animation, 3D and the Metaverse, and more. Paradigm was honored for its work with Sterling PLM on their Instagram storyboard, among other recognized projects.

“Sterling PLM is a cutting-edge company that was poised to expand its social media presence with an innovative approach,” said Rachel Durkan, President of Paradigm. “This project not only captured the essence of Sterling PLM’s brand visually, but it also represents Sterling PLM’s forward thinking and inventive team. We are thrilled to see the collaborative effort and incredible talent of our team be acknowledged.”

For nearly six decades, GDUSA has sponsored design competitions that spotlight areas of excellence and opportunity for creative professionals. The American Digital Design Awards™ has evolved from showcasing web design to highlight excellence in all areas of digital design. Winners are selected from an array of design firms, ad agencies, in-house departments, and more. This year the organization received more than 2,000 entries, including websites and apps, email and social campaigns, ads and banners, e-pubs and videos, and more, of which a selective 10% were named winners, according to GDUSA.

Paradigm’s award-winning work with Sterling PLM included designing a compelling graphic to help make a splash as they launched their Instagram account. The effort began with individual posts that when combined, create a larger image. This multifaceted image was made of a grid comprised of standalone visuals that created one stunning cohesive storyboard when a user visited the company’s profile. The posts featured essential information about Sterling PLM’s company, services, team, and who they serve.

In addition to Sterling PLM, Paradigm was also recognized for its work with Sterling Medical Devices on a case study web page, Norwescap on their website design, and on its own marketing social media campaign featuring the company’s mission, vision, and core values. Over the last several years, Paradigm has earned many awards and distinctions, most recently receiving three American Graphic Design Awards™ from GDUSA in 2022. The firm also notably won the 2021 Excellence Member of the Year award, given by the New Jersey Business and Industry Association. Earlier this year, Account Group Supervisor Kaitlyn Wilcoxson and Director of Client Engagement Vicki Harte each earned a Gold Stevie Award and Workflow Strategist Lorena Mosquera was awarded a Bronze Stevie Award. Paradigm President Rachel Durkan previously won a Silver Stevie Award for Business Development Executive of the Year and has also been recognized as a NJBIZ 40 Under 40 honoree and a 2020 Enterprising Women of the Year awardee.

To learn more about Paradigm Marketing & Design, please visit: www.paradigm-md.com.

Paradigm Marketing & Design is a full-service marketing and design agency. Together with their clients, the team at Paradigm is focused on one objective: creating impactful initiatives that help their clients achieve long-term growth. Providing excellence is one of the agency’s core values, and they take tremendous pride in the quality of the work they deliver. Their cross-functional team approach ensures that they’re always working together to drive client success.

Graphic Design USA has been, for 60 years, the business-to-business magazine for graphic design professionals. The GDUSA brand now also includes a 50,000 visitor-a-month website, a monthly e-newsletter, a digital edition, and several Design Annuals covering the best in Graphic Design, Inhouse Design, Web Design, Package Design, and Healthcare Design. Other initiatives include annual recognition of newsworthy Designers to Watch, Educators to Watch, rising Students to Watch, influential Designers For Good, and benchmark reader surveys on the state of print, paper, technology, education, and the use of stock imagery in design.

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