20
Dec
2023
Your Events Management Marketing Checklist
Author: Lorena Mosquera
Hosting events is a highly effective way to boost brand visibility, engage with your target audience on a personal level, and showcase your services. Almost half of organizations that invest...
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4
Oct
2023
Lead Scoring: What is It and Should You Do It?
Author: Lorena Mosquera
We live in the age of information, which can be both a blessing and a curse. Businesses today have access to an unprecedented amount of data that can help them...
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27
Sep
2023
The Value of Software Systems Integration
Author: Lorena Mosquera
Isn’t technology wonderful? Gone are the days of tracking your business operations on paper, storing every customer touch point in gigantic filing cabinets and shelves of endless three-ring binders. Through...
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4
Oct
2022
Salesforce for Nonprofits: Did You Know It’s Free?
Author: Lorena Mosquera
Did you know Salesforce is free to nonprofits? Yes, you read that correctly! Salesforce offers a free Nonprofit Success Pack featuring the core Salesforce Sales Cloud CRM platform that has...
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29
Aug
2022
Catapulting Your Sales with Sales Process Optimization
Author: Lorena Mosquera
Remember that famous Alec Baldwin line on the ABCs of sales from the movie Glengarry Glen Ross, “Always be closing?” You are building relationships, qualifying your leads, and making a...
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29
Jul
2022
Enhancing Your Sales Process for Professional Services
Author: Lorena Mosquera
One question children are often asked is, “What do you want to be when you grow up?” Do you remember what you said? Professional athlete? Teacher? Veterinarian? Something that probably...
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1
Jul
2022
SaaS Software Sales Process Workflow
Author: Lorena Mosquera
The Software as a Service (SaaS) industry is booming. According to a study published by BetterCloud, the SaaS industry generated $46 billion annually as of 2017. The popularity of internet-based...
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9
Jun
2022
Breaking Down Buzzwords: Sales Operations vs. Sales Enablement
Author: Lorena Mosquera
Sales cycles get more complex all the time, and meeting your sales goals is not an individual sport – it takes collaboration. Your team needs the right support to help...
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28
Apr
2022
Workflow Management for Small Businesses
Author: Lorena Mosquera
When you started your small business, you probably pictured yourself doing something you love every day – making a product or offering a service – and making a living from...
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14
Apr
2022
10 Ways to Improve Workflow Efficiency in Your Office
Author: Lorena Mosquera
We hate to be the bearers of bad news, but you probably have some silent profit killers running rampant in your company. Time sucks are stealing money from you and...
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17
Mar
2022
The Best Way for Small Businesses to Manage Passwords
Author: Lorena Mosquera
If you’re looking for a laugh, do a web search for “password meme.” Go ahead. We’ll wait. Our favorite is the one where a user is warned multiple times that...
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17
Feb
2022
How to Introduce New Technology to an Organization Successfully
Author: Lorena Mosquera
Advancements in technology aim to make your life easier. They also help you do your work and run your business better and more efficiently – managing your data, improving your...
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