Skip to main content
Skip links
Rebrand and Marketing Support Grows Yields 54% Growth in Business: TeamPAR Rebrand and Marketing Support Grows Yields 54% Growth in Business: TeamPAR Rebrand and Marketing Support Grows Yields 54% Growth in Business: TeamPAR Paradigm Marketing and Design
TeamPAR

Marketing Case Studies

Case Study: Rebrand and Marketing Support Grows Yields 54% Growth in Business: TeamPAR

Author: Michael Scorcia Category: Marketing Case Studies Date: January 23, 2018

TeamPAR

Company Overview

Par Corporation, Inc. was established in 1992 as a mother-daughter team and has since grown into a dedicated group of free-thinking design experts and client advocates. The company began as a shop-at-home flooring service, and over the last 17 years it has continued to grow and evolve – first into PAR Flooring, Inc. and then eventually to TeamPAR. In 2009, PAR Flooring began focusing its efforts on service projects and facility managers directly; then, in 2014, the company identified an opportunity in the marketplace for commercial interior needs. Thus, TeamPAR was born, built upon two core service areas: PARflooring (to meet client flooring needs) and PARsolutions (to meet client commercial interior needs).

The Challenge

Paradigm Marketing & Design was hired in 2014 to reintroduce PARflooring as TeamPAR, and with it a new service line, PARsolutions. This required a complete re-brand – including a new company logo, a new messaging and positioning strategy, and a new website.

Taking Action: Developing Strategy and Creating Effective Outcomes

Together with TeamPAR, Paradigm created a new, cohesive brand that captured not only PARflooring and PARsolutions individually, but also TeamPAR as a whole complete with unique market values.

Once the updated branding elements and new, responsive website were in place, Paradigm continued to support TeamPAR as the company’s outsourced marketing department. Over the last three years, Paradigm has ensured the successful introduction of the new brand into the marketplace while also driving awareness to the new PARsolutions service line.

As TeamPAR’s marketing partner, Paradigm supports the company’s social media efforts; designs and manages e-mail newsletters; executes email drip campaigns; devises digital marketing initiatives to generate new leads and drive web traffic; manages the website; and collaborates, strategizes and executes the content marketing strategy, which includes blog posts, case studies, press releases, awards and more.

Results through Innovation

PARsolutions has taken off so quickly that it now accounts for 71% of TeamPAR’s total business. And overall – since the rebrand in 2014 – TeamPAR has grown 54%, facilitating a need for more employees and a new, state-of-the-art office space.

Have questions? Contact us

  • This field is for validation purposes and should be left unchanged.

You may also like

Modern,Flat,Design,Isometric,Concept,Of,Digital,Marketing,For,Banner
Author: Kaitlyn Wilcoxson
Date: November 15, 2023
Psychiatric Association Increases Web Traffic by 93.44% from Social Media Efforts OVERVIEW The New Jersey Psychiatric Association (NJPA) is a professional psychiatric organization located in Neptune, NJ. The mission of the NJPA is to serve their members’ professional practice needs, including [...]... CONTINUE READING
Business,Charts,And,Graphs,On,Screen,With,Non,Profit,Title
Author: Kaitlyn Wilcoxson
Date: August 25, 2023
Nonprofit Raises More Than $221K for its Flagship A Night in the Cold event, Exceeding Fundraising Goals OVERVIEW Homeless Solutions (HSI), a nonprofit organization that helps the homeless and working poor rebuild their lives and become self-sufficient, wanted to increase the impact of its annual flagship event, [...]... CONTINUE READING
Return to top of page
Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995