Coronavirus Global Message

Author: Rachel Durkan Category: Branding, B2B, B2C, E-commerce & Retail, Healthcare & Life Science, Industry, Marketing, Membership Marketing, Nonprofit, Social Media & Digital, Web Design, Workflow Date: March 18, 2020

We are in an unprecedented time here in NJ, across the country and around the world. Our first priorities are our families and helping those around us weather the coming days and weeks, because no one can predict the impact COVID-19 will have on our families, communities, the economy or our businesses.

Many companies are closing their offices to visitors, canceling in-person sales/networking meetings out of fear of the coronavirus, making it difficult to prospect and build relationships that lead to new sales.

For most, business as usual means a transition to digital marketing initiatives, virtual operations and online sales strategies.

History has shown us that crisis can also present opportunities. We must understand that the game has changed: we’ve gone from playing checkers to chess seemingly overnight; and success will require the ability to react strategically and, more importantly, be proactive, adaptive and willing to embrace innovation.

The goal is not just about keeping your business afloat for the next few months as we endure this health and economic crisis. Rather, it’s about paving the way for the quarter after that and the one after that when the true impact of the downshift will be felt.

In these trying circumstances, we know success is best achieved by working together toward a common goal. So, we have pulled together a collaborative team of industry thought leaders and experts in virtual sales and workspace strategies, employee cultures and HR implications, and of course digital marketing. And, we are coalescing our best practices to help businesses increase their responsiveness to crisis. Our team has the collective capabilities, processes and resources to help your company pivot in this current environment and not only effectively work digitally, but also market and sell digitally.

Our intention is to help businesses identify new opportunities with the potential to drive continued growth. Where appropriate, we can help adjust marketing and technology plans to adapt to the new environment and, where possible, capitalize on new opportunities. Together we can prepare for success in the post-coronavirus era.

We are offering consulting services and strategy sessions. Additionally, please watch your email to stay informed and up-to-date on the resources we will be distributing with our partners including webinars, papers and consulting opportunities that can support your business during this difficult time. If you are not on our email distribution list, please scroll to the bottom of this page to sign up for our newsletter!

In the meantime, please stay safe, healthy, and grounded.