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Marketing Tips, Insights, and Trends

How to Choose a B2B Website Design Agency

Author: Michael Scorcia Category: Web Design Date: September 16, 2021

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The number of businesses operating online is almost innumerable – each attempting to generate sales and stand out among the competition. Your company’s website is a critical component of your overall digital marketing strategy, and having a visually-appealing site that is easy to navigate is an invaluable investment. Some businesses may try to build their own, but hiring a B2B design agency to build your website can save you time and money and spare you the headache.

Using a B2B web design agency gives you access to designers, developers, and strategists, ensuring your website is polished and professional. They will build your site more efficiently and with fewer technical challenges. A B2B web developer will have the expertise to help turn your leads into conversions and optimize it for search engine functionality. Ultimately, B2B web design agency is an asset to help your business succeed online.

Not all B2B tech web design agencies are the same, however, and it is important to find one that is compatible with your company. There are many factors to consider when evaluating whether a firm is right for you.

How will they help your business succeed, and what tools will they use? What is their proposed approach to help you meet your goals? You’ll want to make sure you fully understand their strategic recommendations, why they are making them, and how they will incorporate B2B web design best practices. Will they use search engine optimization? What platform will they use – WordPress web design or something else? What is their plan to help convert website visitors into buyers and clients? What web analytic tools will they use to assess the impact of their efforts?

Do they “get” you? When they submitted their proposal, did you feel like they did their homework on your business and industry? Do they understand your brand identity and unique voice? Does their approach seem to align with your target audiences? You only have one chance to make a first impression, so it is imperative that you work with a B2B website design agency that can help you make the most of it.

What is the caliber of their previous work? Do they have the right experience to meet your needs? Does their portfolio include the aesthetics you are looking for and examples from the industry you work in? Test out the sites they have worked on to make sure you are happy with the functionality. Is the content engaging and free of typos and grammatical errors? What do they consider to be their greatest strengths and core competencies in B2B technology web design? Be skeptical of any B2B web design agency that claims to be the best at everything.

How do they stack up against the competition and what are others saying about them? It is always a good idea to shop around before you buy. Reach out to at least three B2B web design agencies to compare prices and service packages. Also, every smart shopper reads company reviews from satisfied, or perhaps less-than-satisfied, customers to check on a firm’s credibility and reliability. The agency should be able to provide references to help you understand how they worked and solved problems and if they delivered on their promises to previous clients.

What will your working relationship be as the site is developed and onward? What does their collaborative process and project management look like? How will they communicate with you on project updates and status? You will want to ensure their work style complements that of your company. Will the agency design and create your site and then train your team to make necessary updates? If you will need ongoing maintenance support, it is good to set that expectation early in the process.

The importance of an engaging and accessible website cannot be over-emphasized. The achievements of your website will link back to the prosperity of your business development and long-term growth. As a premier B2B website design agency, Paradigm works to ensure our web design and development services align with your business goals and convey your brand and value proposition to the consumer. If we can help you build a website that is meant to be utilized as your most powerful marketing tool, contact us today.

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