The Benefits of Social Media Management for Small Businesses

Author: Kaitlyn Partington Category: Digital & Social Media, Marketing Date: January 13, 2022

There is no denying that social media is a huge part of our world today. According to Pew Research Center, approximately seven in 10 Americans use some form of social media. Another analysis estimates over 4.55 billion people (read that again – it’s not a typo) use social media in the world – over 57% of the entire population. With statistics like that, chances are you use social media personally in some way, and you may recognize its importance for your business. And since you already use it, how tough could it be to spend a few minutes a couple of times a week to write a few sentences for your Facebook account? Social media management for small business can’t be that hard to do, right?

Wrong. We get it – owning your own company means you must be very careful where you spend your money. But social media is an incredibly dynamic and influential means to help market your business and meet your goals. You probably don’t have the time or knowledge to use it to its full potential. Instead, that’s why you invest in social media marketing.

Benefits of Hiring a Social Media Manager

Social media has quickly become a commanding force in both marketing and good business strategy. Who needs social media management? Anyone who wants to capitalize on this powerful weapon to improve their communication. And here’s why.

Experienced social media management for small business helps you:

Save time

Having a team of professionals qualified in social media management for small business frees up your time to do what you do best – run your business.  Meaningful social media engagement can easily take a dozen hours a week, if not more.

Keep up with trends and best practices

Social media is constantly evolving and advancing. Hiring a social media team keeps knowledgeable eyes on that progression and on the lookout for ways to use it to benefit your business. They will have a thorough understanding of effective outreach and sales strategies to help you put your best foot forward. They will know what platforms work best for your audiences, the best content to share, and the best times to do it. Employing experts in small business social media management means you don’t have to learn new skills or technology you aren’t already familiar with.

Increase return on investment

Success in your small business social media management will depend on what you put into it. Social media platforms use algorithms where engagement increases visibility – the more people that interact with your channel, the more people will see it. To perform well in the space, you must post compelling content regularly to encourage your followers to connect and drive them to your website and other channels.

Connect with new audiences

The more people see your outreach, the greater the opportunity is to expand your audience. Effective social media management for small business helps increase brand awareness and bring new customers to your business.

Engage with existing customers

Devoting resources to the importance of a social media manager gives you another way to build a rapport with your existing audiences, by responding to comments and direct messages. It is also an easy, affordable, and quick way to conduct current market research, posing questions to your followers, evaluating what resonates with them, and monitoring what your competitors are doing.

Analyze your efforts

It’s easy enough to look at the “likes” and comments on your profiles, but small business social media management professionals can help you dig in to see what it really means and how you can improve utilizing more sophisticated tools.

Effective social media management for your small business doesn’t mean squeezing time for posts into your already full workload or neglecting it when your day gets hectic. It’s also not something you should task to your new intern, administrative support, or staff who you hired to do something else. Your social media deserves the attention and skill of a social media manager or team, and it is worth the investment into the future of your business. At Paradigm, our social media marketing experts are prepared with the tools, expertise, and knowledge to efficiently manage the day-to-day execution of your social media marketing campaigns. Please contact us today.