22
Jul
2026
Does Your B2B Business Need a Website? Of Course! But Do You Know Why?
Author: Vicki Harte
...
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27
May
2026
7 Proven Strategies for Digital Marketing for Financial Advisors
Author: Vicki Harte
Marketing for financial advisors is competitive and complex. Today’s investors are more informed, more cautious, and spending more of their buying journey digitally than ever before. Before they ever speak with an advisor, they’re researching...
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4
Mar
2026
Partnership vs. Sponsorship: Building Long-Term Success for Your Association
Author: Vicki Harte
To effectively serve its members, advance its mission, and adapt to the ever-changing landscape of the sector, your association must be able to generate and sustain income. This financial foundation...
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28
Jan
2026
What is SEO for Professional Services—and Why Should You Care?
Author: Vicki Harte
Professional services firms live and die by trust. Clients rarely make quick decisions. They research, compare, read reviews, and look for signs that a firm understands their problem before they...
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10
Sep
2025
What’s the Big Fuss When It Comes to Marketing for Insurance Companies?
Author: Vicki Harte
Jake with his red shirt and khaki pants A bubbly brunette named Flo with a retro hair flip A tiny lizard chastising strangers for mispronouncing his species Mayhem, the human...
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14
Aug
2025
Outsourced Marketing: Pros, Costs, and How to Do It Right
Author: Vicki Harte
For many businesses, especially growing companies with limited internal resources, marketing is essential, but managing it in-house can be overwhelming. Creating effective marketing campaigns requires strategic planning, cross-channel execution, and...
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19
Mar
2025
What Makes Paradigm the Best Marketing Agency for Your Brand?
Author: Vicki Harte
B2B, Branding, Business Growth, Marketing, Nonprofits, Professional Services, Sales Enablement, Web Development
At Paradigm Marketing and Design, we all come from unique backgrounds and have skill sets that make us critical thinkers and problem solvers. We do not back down from challenges—we...
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18
Dec
2024
Why Partner with a Growth Agency?
Author: Vicki Harte
Everything To Know About a Growth Agency Struggling to scale your business? A growth agency could be your solution. These marketing firms focus on driving growth through strategies, analytics, cutting-edge...
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6
Dec
2023
Effective Content Creation for Your B2B Website
Author: Vicki Harte
Your B2B website plays a pivotal role in powering business success by building credibility, increasing exposure, and supplementing sales efforts to support business growth. Unlike a B2C website that’s designed...
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19
Jan
2022
Marketing Sequencing: The Steps to Follow on Your Marketing Journey (and Where You May be Going Wrong)
Author: Vicki Harte
Many small businesses tend to approach marketing with their most immediate need in mind—a logo, a tagline, or webpage, for example. But an effective marketing program that yields positive ROI...
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3
Nov
2020
The Value of Sponsorship in your Marketing Mix
Author: Vicki Harte
Effective marketing requires an average of 9-13 “touches” with your audience to build brand trust and create engagement. This can be a mix consisting of networking, social media, email campaigns,...
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17
Jan
2017
How To Perform A Professional SEO Audit On Your Business Website
Author: Vicki Harte
Is your website traffic metrics not what you were expecting? It might be time to dig deeper into its technical structure. Conducting a technical SEO site audit can reveal issues...
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